Have you ever pondered the possibility of shortening lengthy par-3 or par-5 holes? Of course you want that! Wilson Golf seeks to provide a solution with the new Wilson Staff Model RB Utility irons. The Staff Model RB…
I have a confession to make. Three years ago, some friends suggested using the Wilson Infinite Bucktown putter (see below) because they thought it would be a great fit for my game. Well, I have to say that…
To all Wilson Staff fans and those who are struggling with their game, this message is for you. Wilson Golf will launch its new Wilson Staff ZM Wedges on April 2. The new wedges have been available for…
On Friday, I wrote about using artificial intelligence in product development. Here is another example of how this technology can help create even better golf clubs. Because the Wilson Golf AI technology system played a significant role in…
Wilson Golf has reimagined its premium Staff Model Iron franchise, introducing a modern iteration of the classic Blades and a new CB iron crafted for elite players and golfing enthusiasts alike. Wilson Golf now offers two irons that…
Have you had the chance to experience the Wilson Staff Model R golf balls in action over the past four years? Their impressive performance on the green is something to behold. Wilson Golf is constantly striving to surpass…
It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…
As a Wilson Golf fan, I am very excited to see the return of Wilson Golf's Dynapower in a renewed version. The history of Dynapower is quite well-known but I summarize it briefly. In 1956, Wilson Golf's Dynapower…
One of my best decisions in 2022 was to change to Wilson DUO SOFT+ golf balls and to Wilson Staff D9 clubs in 2021. Wilson DUO SOFT golf balls are part of Wilson's premium golf ball range that…
One of the best decisions I made last year was when I switched to the Wilson Infinite Bucktown putter. The improvement in my putting was pretty spectacular. That's why I became so curious about what the new Wilson…
Personalization of products and services is one of the biggest marketing challenges for marketers as it became a must-have. For this reason, in this reason, you can hear firsthand from Drew Parsons (Territory Sales Manager Scotland & Cumbria,…
One of my best decisions last year was when I replaced my golf clubs with the Wilson Staff D9 irons. As I read others' reviews of Wilson Staff D9 irons and other members of the D9 family, I…
I must say Wilson Golf is not only for high handicapper golfers. At the same time, they are doing a great job to serve high-handicappers as well. This way they are helping and supporting a lot the golf…
I found a good reason for you why to visit the PGA Show in Orlando this week. Wilson Golf is launching its most technically advanced golf ball the Wilson Triad (RRP of $39.99 / dozen) on February 15th.…
I hope you came to the same or a similar conclusion about the new Wilson Staff D9 irons like me. Wilson Staff D9 wood range The Wilson Staff D9 wood range uses the same generative design process as…
We can all agree that the Wilson Staff D7 club family was a huge success in 2019. The new Wilson Staff D9 irons fit well to the evolution process that started with the award-winning Wilson Staff FGTour V6 &…
What should golf ball manufacturers do to boost their balls' consistency? Wilson Golf has rethought the classic approach to golf ball development when they developed their new Wilson Staff Model R golf balls. Frank Simonutti, Global Director of…
I am always very curious about what Wilson Golf will bring out and when he will regain his old glory. As a marketing professional, I cannot afford not to think about whether the golf equipment manufacturer is using…
To ease our unpleasant feelings caused by the coronavirus I share with you Wilson's latest offer. The new Wilson Staff Model golf balls are designed for advanced players and to provide the distance, spin, and control lower handicap…
I was anxiously awaiting the end of the embargo and sharing it with you the details about the new Wilson DUO Soft+ golf ball. The DUO Soft+ is a premium 2-piece golf ball. Wilson claims that the new…