63 entries: influencer

hearts and likes golf club employees

Golf club employees as influencers: a blessing?

By: 2020. 02. 18.

Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…

Rick Shiels poses with Carly Booth Photo by jasonlittlegolfphotography micro-influencers

Why do micro-influencers matter to your golf marketing?

By: 2019. 05. 09.

We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…

Peter Finch The R&A at the 150th Open Championship

What can Peter Finch’s community of 500K+ be good for brands?

By: 2022. 08. 02.

Remember, authentic and organic always win. In the world of micro-influencers, authenticity is the currency. What can brands achieve from cooperating with mega-influencers like Peter Finch (500K followers on YouTube) or Rick Shiels? In a previous article, I…

Amundi Evian Championship trophy

What opportunities does Rolex see in supporting the Amundi Evian Championship?

By: 2022. 07. 21.

The Amundi Evian Championship (21–24 July, Evian Resort Golf Club) is the only Major played in continental Europe. Rolex, a partner of the event for more than 20 years, will once again be the Official Timekeeper. Rolex is…

Lyle & Scott x Rick Shiels best

How can Rick Shiels influence Lyle & Scott golf apparel sales?

By: 2022. 07. 08.

We should be careful when we select influencers for our influencer marketing program. One of the biggest mistakes is to mix up popularity with influence. They are not the same. Popularity itself is about being liked and not…

Las Colinas Golf Country Club restaurant

What new awards did Las Colinas Golf & Country Club win in 2021?

By: 2022. 01. 19.

If you still have not finalized your golf club marketing strategy for 2022 or still can adjust it then utilize social proofs you have. We trust user reviews because they have experienced the product or service, unlike ourselves.…

2022 golf club marketing trends New Year is coming

2022 golf club marketing trends – thriving through customer centricity

By: 2021. 12. 27.

I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…

PowaKaddy logo White-696x491

Will PowaKaddy’s new videos cut through the noise on YouTube?

By: 2021. 06. 28.

PowaKaddy has created a set of high-tech product (5) videos showcasing the pioneering 2021 trolley range. I wouldn’t say that PowaKaddy is an early adopter of YouTube for brand communication. In the second half of this article, I will…

Sandals Resorts International Sandals Emerald Bay Golf Course by Greg Norman

Is it worth it for Sandals Resorts to cooperate with Greg Norman?

By: 2021. 06. 15.

Recently I read in Business Insider that influencer marketing set to become a $15 billion dollar industry by 2022. 63% of marketers are planning to increase their influencer marketing spending in 2021. Are you surprised? Although Greg Norman…

Shot Scope average score for the day

What do the Shot Scope data show for the March 29 opening?

By: 2021. 04. 02.

We all can agree that the rush to golf courses in the UK on March 29 was not a big surprise. As we could see last summer, most golf clubs (not just) in the UK were expecting a…

Chris Duffy Modry Las Golf Resort new general manager

What concerns Modry Las Golf Resort’s management the most?

By: 2021. 02. 07.

Last time I asked Chris Duffy CMDip about the challenges of golf club committees & boards. His article was so popular among golf club managers that I thought to interview him this time. Since his article, Chris Duffy…

GolfBIC Online-conference-and-show-logo

What my next speaking engagement will be about at the GolfBIC Online?

By: 2021. 01. 28.

I am totally aware of the benefits of speaking engagements as a great tool to build my personal brand. This is why I started a couple of years ago to search for relevant golf business events and podcast…

PopStroke Entertainment & Bridgestone Golf & Tiger Woods Ventures

Bridgestone Golf cooperates with PopStroke to exploit golf entertainment

By: 2021. 01. 15.

My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…

Sir Nick Faldo Laguna Golf Lang Co 19th hole during the planning

What could make the Laguna Golf Lang Co more memorable?

By: 2020. 09. 15.

In my previous post last December I wrote about the importance of developing memorable moments for our golf club/resort's guests and members. Then I said: We must avoid flat/”mostly forgettable” experiences and create moments that matter to our customers. „Defining…

Oaks Prague managed by Troon Prive FAM trip 2020 August

Will Oaks Prague be a true luxury residential community?

By: 2020. 08. 22.

Early this week I had been on a FAM trip to Oaks Prague (Czech Republic). Before I would share my impressions and thoughts about the golf resort it is interesting to understand the needs and expectations of affluent…

Red Hawk Golf and Resort

Will Troon Golf elevate Red Hawk Golf and Resort to a higher level?

By: 2020. 08. 06.

Troon Golf's latest "trophy" is Red Hawk Golf and Resort in Sparks, Nevada just outside of Reno. It is a semi-private facility. Through Red Hawk’s semi-private designation, the club is open to full golf members, daily-fee play, annual…

Adare Manor recognized by Golf Digest's Editors Choice Award

Adare Manor tripled at Golf Digest’s Editors’ Choice Award

By: 2020. 03. 30.

Golf Digest, has revealed 5* hotel and golf resort, Adare Manor, has been awarded a prestigious Editors’ Choice Award (since 2016) in the category of ‘Best Golf Resorts in Great Britain and Ireland 2020’ for the third year…

2020-2019 body-image

What was I the proudest of in 2019?

By: 2019. 12. 30.

I am very happy that I could make 2019 a very eventful year as well. Let's take a look at the achievements and results. For my advertiser partners, it is really promising that Golf Business Monitor's traffic grew…

Golf Business Monitor's 10th Anniversary

Golf Business Monitor’s 10th anniversary

By: 2019. 08. 13.

I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…

Evian Championship with Rolex as the main sponsor

What are the interests of Rolex in the Evian Championship sponsorship?

By: 2019. 07. 25.

I hope you will follow the 25th Evian Championship (25-29 July 2019) that kicks off today. Its overall prize is now $4,100,000. While we are cheering for our favorite female tour player (e.g. Lydia Ko), we should also…