83 entries: influencer

PGA National Resort Champions Course resized

The ‘Golf Influencers & Fans’ interactive event at the PGA National Resort will include what?

By: 2024. 09. 30.

Influencer Intelligence's Influencer Marketing 2024 found brands place greater trust in influencers. 57% of respondents stated that influencers have helped create content that they have used on their brand's owned channels. The third (33%) found the most remarkable…

hearts and likes golf club employees

Golf club employees as influencers: a blessing?

By: 2020. 02. 18.

Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…

Rick Shiels poses with Carly Booth Photo by jasonlittlegolfphotography micro-influencers

Why do micro-influencers matter to your golf marketing?

By: 2019. 05. 09.

We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…

Charley Hull Nobu Hotel & Residences Al Marjan Island brand ambassador

How can Charley Hull Help create a strong brand image for Nobu Hotel & Residences Al Marjan Island?

By: 2024. 09. 06.

Brand ambassadors are instrumental in elevating brand awareness and shaping a brand image that resonates with the target audience. They play a pivotal role in brand ambassador marketing by harnessing authentic customer reviews and endorsements. Brand ambassadors can…

Sotogrande Valderrama 2nd hole

Sotogrande is representing Spain in the Golf Digest World Top 100 ranking

By: 2024. 08. 19.

Who should we trust more: Golf Digest's golf course evaluators or Leadingcourses users? The only two Spanish courses are listed on the most recent Golf Digest World Top 100. Both of them are within the Sotogrande estate: Real…

Finca Cortesin Solheim Cup winner

What can Finca Cortesin do to improve the Solheim Cup’s legacy?

By: 2024. 05. 21.

When clients ask for influencer marketing advice, I suggest collaborating with relevant influencers for extended partnerships rather than short-term and sporadic campaigns. In short, consider evolving the successful influencer campaigns into brand ambassadors. This role enables your brand ambassadors…

Porsche Hole in One competition

What motivates Porsche to be really involved in golf?

By: 2024. 04. 17.

Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…

2023 Porsche European Open fans

Will Porsche continue supporting the DP World Tour’s European Open?

By: 2024. 03. 28.

There were rumblings during the previous year that Porsche may withdraw its European Open golf tournament sponsorship. However, the DP World Tour successfully negotiated an agreement with Porsche, allowing the tournament to continue as the Porsche European Open.…

ECCO GOLF Erik Anders Lang Random Golf Club

How could ECCO Golf take advantage of the partnership with Random Golf Club?

By: 2024. 01. 18.

The global influencer marketing spending is around $21.1 billion. Emarketer forecasted in 2022 that the influencer marketing spending in the U.S. in 2024 will be $7.14 billion. Hence I predict 2024 will bring us more connections and collaborations…

Minthis Golf Resort Amphitheatre

How should Minthis use its social proofs to fuel sales?

By: 2023. 11. 28.

For a considerable time, I have been underscoring the significance of social proof as a central tool for attaining trust, soliciting interest, and ultimately boosting sales. In light of this, I will refrain from repeating myself. If you…

ECCO Golf BIOM H4 designed by Erik van Rooyen

What would Erik van Rooyen, like the ECCO Golf BIOM H4 golf shoes look like?

By: 2023. 07. 28.

Once again, ECCO Golf is trying to utilize the power of celebrity social endorsement to build trust for its ECCO Golf BIOM H4 golf shoes and drive sales. In 2022, Lydia Ko designed a custom version of the…

forbes advisor logo_resized

What striking can Forbes Advisor show about the best European golf destinations?

By: 2023. 05. 18.

The Forbes Advisor made an attempt to rank European golf destinations based on new and not-so-new criteria: number and quality of courses, value for money, green fees, courses that are ranked as world-class, and annual sunshine, and rainfall. …

Porsche European Open 2022

How much competition can we expect at the 40th Porsche European Open?

By: 2023. 05. 16.

I find the 40th Porsche European Open (1-4 June) interesting because the news broke in the Guardian last week that Porsche's sponsorship had become doubtful. This may have arisen because Paul Casey and Martin Kaymer were banned from…

6th hole La Reserva Club

How will the new ranking of the La Reserva Club drive more sales & prices?

By: 2023. 04. 03.

Have you ever tried to find the connections between being highly ranked and golf revenue growth? What I know is that such rankings on the most important golf magazines' lists are good reasons to raise prices. At the…

Madeira IGTM Team 2022

What favors golf tourism in Madeira in 2023?

By: 2023. 03. 27.

This year's tourism trends are very favorable for Madeira's golf clubs. If the local golf clubs take advantage skillfully these trends, they can win a lot. I am thinking of these tourism trends: The demand for change in…

The Grove 1st hole_resized

The Grove will host the 5th & final event of the 2023 Rose Ladies Series

By: 2023. 03. 09.

I have just discovered that The Grove - May 2 - will be one of the venues of the 2023 Rose Ladies Series, in addition to West Lancashire Golf Club, Southport & Ainsdale Golf Club, Wentworth (East), and…

Golf Club Bad Ragaz The Leading Golf Courses Switzerland 2023

What did Golf Club Bad Ragaz excel in at the Swiss Golf Awards?

By: 2023. 02. 06.

It is interesting that we hardly talk about Swiss golf clubs, even though it would be worthwhile. Here, for example, is Golf Club Bad Ragaz. Leadincourses.com users ranked it as the 6th best Swiss golf club (8.7/10). Since…

Golf Genius International Year in Review 2022

Did Golf Genius International exceed its brave business goals in 2022?

By: 2023. 01. 27.

In December 2021, at the GCMA 2021 Conference, I was very pleased when Golf Genius initiated an influencer marketing cooperation with me. Golf Genius was one of my several new clients in 2022. I believe it is essential…

La Hacienda Links Golf Resort sea shore golf course real estate

What should La Hacienda Links Golf Resort do for a better golf experience?

By: 2023. 01. 25.

Last year I reported that La Hacienda Links Golf Resort was acquired by Millenium Hospitality. The Texas-based golf course architect Kurtis Bowman has redesigned the Links Course. A new contemporary clubhouse, driving range, and practice area have been completed. La Hacienda Links…

Peter Finch OGIO influencer marketing cooperation

How can Peter Finch help OGIO as Golf Brand Ambassador?

By: 2023. 01. 12.

More and more brands understand that they need to move more budget to influencer marketing as a more effective and accessible means of communication with consumers. It can also be a highly effective way to attract and connect…