Over the past decade, I have received a significant number of inquiries from companies and brands of varying sizes. This engagement allowed me to assist several reputable brands, including Syngenta, Wilson Golf, Toptracer, Golf Genius Software, Club Caddie…
Influencer Intelligence's Influencer Marketing 2024 found brands place greater trust in influencers. 57% of respondents stated that influencers have helped create content that they have used on their brand's owned channels. The third (33%) found the most remarkable…
Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…
We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…
Why does VOXA's recognition as Women’s Sports Start-Up of the Year at the 2025 ISC Women’s Sport Business Awards matter, especially considering it is an athlete-focused talent agency founded by golf legend Suzann Pettersen? The ISC Women’s Sport…
The DP World Tour is heading back to one of Europe’s favorite golfing destinations! The Estrella Damm Catalunya Championship will be hosted at the Real Club de Golf El Prat from May 7 to 10, 2026. The upcoming…
Clic Analytic has shattered the misconception that golf content creation is a male-dominated field. Their findings reveal that an impressive 70% of the TOP 25 content creators are FEMALE! Perhaps the most successful of them is Grace Charis.…
How can a resort become a beacon of allure in 2025? What extraordinary experiences do golf tourists and discerning travelers crave today, seeking a more refined ambiance? In recent years, there has been a notable shift in tourists'…
Sotogrande announced a new partnership with top Ladies European Tour star Mimi Rhodes, who will serve as the official touring professional ambassador for the destination. Currently ranked #1 on the Ladies European Tour, Rhodes has achieved impressive success…
Tartan’s cultural heritage shines through in high-profile collections, such as those by Dior and Vivienne Westwood, while unique tartans, like MacIntyre, are embraced by celebrities and influencers, celebrating timeless styles and individuality. The MacIntyre Tartan beautifully illustrates the…
Influencer marketing and brand ambassadorship might sound like synonyms. Both involve leveraging someone’s loyal audience to create brand awareness and generate sales. Both types of advertising revolve around leveraging the person's power of recommendation. This is also true.…
What’s driving the interest in golf among gin manufacturers? Previously, I discussed Eden Mill's gin, and now I’m pleased to present Ben Lomond Scottish Gin's Open Special Edition 2025 (see below). While beer and whisky brands have traditionally…
Brands must embrace authenticity to rise above the noise and forge lasting connections. By partnering with influencers to share genuine brand stories instead of merely creating advertisements, they engage audiences profoundly, making it harder for them to tune…
Over the past few years, I've had the opportunity to learn more about St Enodoc Golf Club in North Cornwall, England, and it's been a rewarding experience. Undoubtedly, being so close to nature and focusing on golf drew…
There is considerable evidence indicating that increases in brand trust correlate with enhanced business outcomes for the brand. Trust and credibility can be established by acquiring certifications and awards from authoritative organizations. I encourage my clients to consider…
In recent years, it has become increasingly evident that content creators have driven more ROI than traditional digital advertising without creators. Furthermore, brand marketers have identified sponsored digital ads featuring creators as the most effective marketing strategy. Authenticity remains a crucial…
In 2025, golf clubs and resorts aiming to maximize tee time and hotel bookings should consider the following six relatively new aspects to enhance their appeal to golf tourists. It's evident how significant visual experiences are in influencing…
Brand ambassadors are instrumental in elevating brand awareness and shaping a brand image that resonates with the target audience. They play a pivotal role in brand ambassador marketing by harnessing authentic customer reviews and endorsements. Brand ambassadors can…
Who should we trust more: Golf Digest's golf course evaluators or Leadingcourses users? The only two Spanish courses are listed on the most recent Golf Digest World Top 100. Both of them are within the Sotogrande estate: Real…
When clients ask for influencer marketing advice, I suggest collaborating with relevant influencers for extended partnerships rather than short-term and sporadic campaigns. In short, consider evolving the successful influencer campaigns into brand ambassadors. This role enables your brand ambassadors…