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PING AW 24 men's collection Levan_Graphene_Jacket_Black

Where are the sustainable materials in the PING AW24 men’s collection?

By: 2024. 02. 01.

In recent years, when I bought new golf apparel, I discovered the following sustainable materials in them: recycled plastics, organic cotton, recycled cotton, recycled merino, and rarely cupro (vegan alternative of silk). Do not underestimate the fact that…

Golf Genius IAGTO partnership

Make the most of your golf trip experience offer with Golf Genius!

By: 2024. 01. 31.

It has come to my attention that the majority of golf tour operators tend to prioritize the preparation of packages for prominent international golf tournaments rather than the organization of their own golf events. Please correct me if…

Lancaster Country Club 2nd Hole tee

Why will the 2024 US Women’s Open be held at Lancaster Country Club?

By: 2024. 01. 30.

Lancaster Country Club (Founded in 1900) held its first Major championship from July 9-12, 2015. The tournament, which carried a then women’s golf record purse of $4.5 million, attracted 135,000 spectators, a Championship record. The then twenty-year-old In…

Cart Care Company Carts 4 Rent IOTee

How does IOTee revolutionize golf cart usage convenience?

By: 2024. 01. 29.

I believe that the customer experiences that are most productive and memorable are the experiences that are convenient for the customer (including golfers). Convenience is about creating a situation that saves the customer effort and time. A PwC study found:…

The Hagen 54_resized

Why is the Hagen 54 golf tournament worth experiencing?

By: 2024. 01. 26.

Prince’s Golf Club, Royal St. George’s, and Royal Cinque Ports have joined forces to offer a unique and storied championship links experience – the Hagen 54. The name is inspired by Walter Hagen’s now-famous 1920 Open Championship practice…

2024 Titleist AVX golf ball in game

Will the new Titleist AVX golf ball be my savior on the greenside?

By: 2024. 01. 25.

Many of us seem to be facing some difficulties regarding reducing the number of shots on the greenside. Generally, the Titleist AVX golf ball is for those seeking more distance (like me). Compared to Pro V1, AVX flies…

Wilson Staff Model Blades_Iron_Tech2

What can convince you about the new Wilson Staff Model Blades?

By: 2024. 01. 24.

Wilson Golf has reimagined its premium Staff Model Iron franchise, introducing a modern iteration of the classic Blades and a new CB iron crafted for elite players and golfing enthusiasts alike. Wilson Golf now offers two irons that…

Boxto Nicklaus Legacy Pro 6

Will Boxto achieve its desired goals with Nicklaus Companies?

By: 2024. 01. 23.

Just like in previous years, the Nicklaus Companies (part of 8AM Golf) was listed on the NGF Golf 100 list. At first glance, the multi-year licensing partnership between Boxto (Mexico) and Nicklaus Companies is a win-win situation. I…

Raven Golf Club halfway house

How would you make Raven Golf Club’s golf course irresistible?

By: 2024. 01. 22.

Raven Golf Club underwent a significant renovation, resulting in a transformed playing experience. The project involved opening up playing corridors to provide panoramic views, revitalizing tee complexes, and adjacent desert areas, and restoring the course's 60 sand bunkers.…

Wycombe Heights Golf Centre Electric-mower

What are the 7 sustainability commitments of the Wycombe Heights Golf Centre?

By: 2024. 01. 19.

In 2024, the discourse surrounding sustainability is witnessing an upsurge in the recognition of the significance of biodiversity and nature-positivity. Consequently, golf clubs are expected to establish nature-related targets and publicly disclose the progress made in this area.…

ECCO GOLF Erik Anders Lang Random Golf Club

How could ECCO Golf take advantage of the partnership with Random Golf Club?

By: 2024. 01. 18.

The global influencer marketing spending is around $21.1 billion. Emarketer forecasted in 2022 that the influencer marketing spending in the U.S. in 2024 will be $7.14 billion. Hence I predict 2024 will bring us more connections and collaborations…

Club Car Ice Blue Tempo_FV

What upcoming innovations will Club Car present at the BTME exhibition next week?

By: 2024. 01. 17.

One of my discoveries in 2023 was IOTee, the keyless golf cart fleet management solution that can help golf clubs have a new revenue stream and better cater to golf club members and guests (see customer experience). In…

PING G430 MAX 10K driver_Lifestyle_1

Can the PING G430 MAX 10K driver outperform the TaylorMade Qi10 Max driver?

By: 2024. 01. 16.

Just yesterday, I wrote about the new TaylorMade Qi10 driver that TaylorMade Golf set a record by achieving an MOI of 10,000 g-cm² (10K). This is pretty amazing if you ask me! Guess what I found this morning!…

TaylorMade Qi10 in reality on golf course

The TaylorMade Qi10 Max driver has an MOI of 10,000 g-cm². A new forgiveness record?

By: 2024. 01. 15.

TaylorMade has revolutionized the way we think about drivers by introducing a major innovation in the past two years. They have significantly increased the use of carbon fiber material in their drivers, which has made them stand out…

3's Golf relaunch

How would it be worth relaunching the 3’s golf destination?

By: 2024. 01. 12.

Over the past decade, the number of off-course participants grew by 127% as a result of the growing number of off-course forms of the game (e.g., Topgolf, indoor golf simulators, tech-enabled driving ranges, etc.). It is good to…

The Barn at Gamble Sands resized

What memorable experience can The Barn at Gamble Sands provide?

By: 2024. 01. 11.

When dining out, it is not merely the quality of the food that customers seek. Rather, they strive to embark on a distinctive and memorable culinary journey. The experience of dining out should be a memorable and personalized…

Porsche Singapore Classic logo

What will make the 2024 Porsche Singapore Classic so memorable?

By: 2024. 01. 10.

In the year 2024, it is hoped that the organizers of golf tournaments will place a greater emphasis on sustainable practices and align sports marketing strategies with social responsibility. Achieving this objective would require a concerted effort on…

Wilson Staff Model X golf ball yellow ballstamp

What best describes the new Wilson Staff Model X & Wilson Staff Model golf balls?

By: 2024. 01. 09.

Have you had the chance to experience the Wilson Staff Model R golf balls in action over the past four years? Their impressive performance on the green is something to behold. Wilson Golf is constantly striving to surpass…

Michael Herd interview HR trends 2024

What are the top HR trends & priorities for golf clubs in 2024?

By: 2024. 01. 08.

The Gartner 2024 HR Priorities Survey found that HR leaders across the globe will focus on these 5 areas: Leader and manager development, Organizational culture, Change management, HR technology (aka HRTech), Career management and internal mobility. Let us…

Troon Acquires Eventive Sports - L to R Eventive President Gene Hallman and Troon Chief Legal Officer Jay McGrath

How much can Troon expand its business after acquiring Eventive Sports?

By: 2024. 01. 05.

It appears to me that Troon has successfully acquired 7 distinct companies within the past five years: Cliff Drysdale Tennis, Indigo Golf Partners, RealFood, Peter Burwash International, appliedgolf, ICON Management Services, Green Golf Partners. Most recently, Troon acquired…