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Mizuno Spring Summer 2020 golf footwears lifestyle

Practical choices: Mizuno Spring/Summer 2020 golf shoes

By: 2020. 03. 09.

I've got the impression that Mizuno is trying to take advantage of those innovative solutions in their golf shoes that have proven themselves in their running shoes. Mizuno has recently revealed two superb, distinct shoe options for Spring/Summer…

Logo Callaway Golf Next-Gen 2020 Challenge

Callaway Golf Next-Gen 2020 Challenge in live stream broadcast

By: 2020. 03. 06.

How many of you remember Callaway Golf's creative event marketing project The Links at Petco Park from 2015? It was held at the San Diego Padres stadium. I still believe it was a great idea to activate inactive/"armchair…

Lake Shore Yacht and Country Club

What would you improve at Lakeshore Yacht & Country Club?

By: 2020. 03. 05.

Troon has been selected to manage Lakeshore Yacht & Country Club in Cicero, New York. Lakeshore Yacht & Country Club is located just north of Syracuse along the south shore of Oneida Lake.  Troon Privé, the private club operating division…

Coronavirus-H

How should the golf industry respond to coronavirus?

By: 2020. 03. 04.

Michael Jacoby (CEO, Owner of Rheingolf Messe, Düsseldorf) has just told me that due to the fear of the coronavirus 65% fewer people participated in their event. Furthermore, 5 of his exhibitors canceled their participation. This is what…

Upgraded Mizuno Shaft Optimizer

How can Mizuno’s upgraded Shaft Optimizer empower us?

By: 2020. 03. 03.

These days I read about the micro-learning trend that is gaining momentum in 2020. This trend is about marketers like Mizuno who are creating micro-learning solutions for those consumers who are looking to add value to their personal…

female golf travelers

How do you want to impress female golf travelers?

By: 2020. 03. 02.

I have been wondering while service and product personalization is gaining momentum why is it so hard to find golf holiday packages for female golf travelers???? Today's smart female golf travelers expect experiences that closely match their preferences…

Faldo Series by Sir Nick Faldo

The Faldo Series in 2020: 3 continents & 19 events

By: 2020. 02. 28.

The Faldo Series (since 1996) has announced its European tournament schedule for 2020 that will see 19 events played across 3 continents before a winner is crowned in November’s Grand Final at Al Ain Equestrian, Shooting & Golf…

OGIO SE Golf Bags Ship Sticks cooperation

What are the benefits of the OGIO & Ship Sticks partnership?

By: 2020. 02. 26.

I have been saying for a while how important is for golf equipment manufacturers to have a holistic approach to the golf experience. This goes beyond providing convenience and personalization to golfers. Companies like OGIO (owned by Callaway Golf) should think about how…

Finkbine Golf Course 8th hole

Guess who will help Finkbine Golf Course in day-to-day operations?

By: 2020. 02. 25.

The Finkbine Golf Course (a daily-fee facility in Iowa City, Iowa) has selected Troon to help in day-to-day operations. This new assignment came to Troon after the golf course made a loss of nearly $300,000 in 2018. This…

Ocean Tee Bamboo golf tee close look

Prince’s Golf Club: With the advantages of bamboo for sustainability

By: 2020. 02. 24.

Last year I talked about possible materials that could be used to replace plastic in our tees (e.g. liquid wood, bagasse, bioplastics, etc.). Now I discovered a new, suitable material for this purpose: the bamboo. Bamboo is probably…

59Club Eurpean Service Excellence Awards 2020 Forest of Arden

Who will have chances at 59Club’s European Service Excellence Awards?

By: 2020. 02. 21.

I was very sad to turn down the invitation to 59Club's European Service Excellence Awards due to family reasons (with my wife we are expecting a baby on March 16). This year Forest of Arden Marriott Hotel &…

hearts and likes golf club employees

Golf club employees as influencers: a blessing?

By: 2020. 02. 18.

Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…

Callaway Chrome Soft golf ball 2020 Hero-Concept-03

What makes the Callaway Chrome Soft golf ball go further?

By: 2020. 02. 13.

Two years ago I highlighted that Callaway Golf used graphene its Callaway Chrome Soft golf ball. It seems like the graphene insert in the Dual SoftFast™ Core has worked well for Callaway Golf. In the latest Callaway Chrome…

TaylorMade Spider S putter Navy-from the back

TaylorMade Spider S putters with high-MOI mallet designs

By: 2020. 02. 12.

Have you already seen the new TaylorMade Spider S putters in your golf club? It came to the market on 7 February. The selection of raw materials always fascinates me. Today we can say the usage of tungsten…

Glenmuir Autumn Winter 2020 Collection Front Cover-Landscape

Think ahead with the Glenmuir Autumn Winter 2020 Collection!

By: 2020. 02. 11.

Recently I read that the traditional resource of four natural fibers, cotton, wool, silk, and flax is limited. The apparels of the Glenmuir Autumn Winter 2020 Collection are combining sustainable luxurious natural fibers and technical fabrics with contemporary…

Titleist AVX golf ball dozen and sleeve-group

Will the new Titleist AVX golf ball make you a golf hero?

By: 2020. 02. 11.

After two years, the new generation of Titleist AVX golf ball is coming with 4 innovations: New, Larger Core Formulation generates high speed and low long game spin to drive more distance with an exceptionally soft feel.Redesigned High Flex…

Mizuno M Craft putter MixedSilver

The new Mizuno M. Craft putter is not a Minecraft game!

By: 2020. 02. 10.

I don't hear often golfers would talk about Mizuno putters. I think they deserve much more attention. Mygolfspy.com says: TP Mills, Bettinardi, and even Scotty Cameron were all at one time associated with manufacturing putters under the Mizuno…

Real Club de Golf El Prat golf course and La Mola

What could Real Club de Golf El Prat achieve with an 8.5 rating?

By: 2020. 02. 07.

Recently, the Spanish Real Club de Golf El Prat achieved an 8.5 rating on Leadingcourses.com. With this result, they are the most popular golf club in the Barcelona area. Marcello Della Vecchia, director of sales and marketing at…

New branded water bottles at Abu Dhabi Golf Club, Saadiyat Beach Golf Club and Yas Links

Abu Dhabi’s trio of golf clubs are all for one: sustainability

By: 2020. 02. 06.

I know it is not a totally new idea to replace plastic bottles with aluminium bottles. However, I welcome every effort that serves to improve the sustainability of the game and the golf club itself. In November, I…

Brentford Football Club Partnership with The Shire London

What is behind The Shire London’s social cohesion effort?

By: 2020. 02. 06.

At first sight, the partnership between The Shire London and Brentford Football Club might sound just another business partnership. The two clubs are really close to each other. Google Maps says there are only 18.7 miles between them.…