In the contemporary golf industry, integrating advanced driving range technologies such as Toptracer Range or TrackMan Range is prevalent in golf academies. Remarkably, golf clubs increasingly redefine their academies as comprehensive golf destinations featuring these state-of-the-art facilities. I…
The level of value or "success" that golf club members derive from our golf club membership offerings directly correlates with their loyalty. Furthermore, the greater success achieved by our golf club members translates to increased revenue generation for our golf…
The Tom Doak Golf Weekend may not initially sound like a genuine and creative idea. Nonetheless, it will be meaningful and memorable for all golfers interested in the subtleties and details of golf course design. Who wouldn't be…
Is it worth it for golf clubs to invest in diesel vehicles for development in 2024? Despite the current trend, diesel vehicles will still be permitted for use in the UK until 2035, as opposed to the previously…
How much news value does the purchase of a new golf cart fleet with GPS technology add to a golf club in 2024? It is exciting news when a golf club invests in a new fleet of modern…
I have some exciting news for those who love playing at Newark Golf Club and aspire to become members. The 125-year-old Newark Golf Club was saved by a sale led by Bob Maxwell and Robert Dymond of Begbies…
When I introduced the Wilson Fit AI mobile app-based fitting tool last December, I emphasized the importance for golf equipment manufacturers prioritizing buying outcomes over just technology. Although not AI-powered, the new Titleist golf ball fitting application is…
You may not be surprised to hear that the Club Car has once again become the official golf car of a leading golf tournament. I was not surprised - at all - to learn that the Club Car…
How risky is sponsoring LIV Golf or any of its teams commercially? Despite significant effort and investment, LIV Golf has not yet met the owners' expectations. What is your perspective on the situation? In March, I shared that…
In 2023, Sky Sports Golf experienced remarkable success in viewership, breaking numerous records and significantly increasing viewership among individuals under 35. Here are some exciting statistics that undeniably prove I am not just talking to the wind: The…
Toptracer, the world’s number one range technology, has announced a five-year partnership with The R&A for The Open and AIG Women’s Open. The agreement will see Toptracer deliver innovations in unique ways so that fans can engage with…
I have written before about who the golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…
The Old Course at Dom Pedro Golf Vilamoura is probably the most popular of the Dom Pedro Golf venues. During these months, the golf club undergoes an extensive renovation. In 2018, when I spoke at the Share Algarve…
I see an increasing number of club managers recognizing and embracing the importance of convenience in customer service and customer experience. Convenience stores are popular because because they are convenient. They thrive despite competition from larger stores because…
In August of last year, I was delighted to learn that the Hero Dubai Desert Classic golf tournament had attained GEO Certified qualification. Establishing a prerequisite for hosting major golf tournaments would be advantageous, mandating that they host…
So far, whenever I encounter an unfamiliar golf apparel brand, I search for it on the RepSpark website, which features many exciting brands. However, I was unable to find the Castore brand there. Castore asserts its goal is…
Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…
Natural fibers are recognized as being more environmentally preferable. Like other industries, the golf apparel sector grapples with the issue of "greenwashing," presenting a challenge for consumers in identifying authentically sustainable alternatives amid ostensibly eco-friendly claims by companies.…
John Deere has unveiled new turf care machines customized for golf course clientele, specifically aimed at establishments such as TPC Deere Run and other PGA TOUR-affiliated courses. The launch of these machines took place earlier this year. These…
83% of the 67 million golfers worldwide play popular on-course betting games such as Wolf, Banker, Vegas, Hammer, and the eponymous Skins. In July 2023, Skins was released on both iOS and Android to make it easy enough to start a…