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ECCO Golf J. Lindeberg limited edition BIOM C4

ECCO Golf reimagined its 4 iconic golf shoes with J. Lindeberg

By: 2022. 03. 02.

ECCO Golf must have thought a lot about how to enhance or uplift the design and the image of its 4 iconic golf shoes. Then, successfully persuaded J. Lindenberg’s design team to redesign these shoes and create a…

Golf Hub 2 Golf Genius marketing automation

How does marketing automation improve your golf club’s customer experience?

By: 2022. 03. 01.

Great customer experience needs marketing automation. In the last couple of years, the number of new channels and customer touchpoints grew significantly. This is a great challenge for marketers, among them golf club managers to manage the complexity of content…

Onyria Quinta da Marinha Hotel balcony golf course

Onyria Quinta da Marinha Hotel is supporting its employees’ wellbeing

By: 2022. 02. 28.

During the pandemic, we experienced how much this health situation has mentally worn out us. Those golf clubs and resorts that invest in employee experience for them their employees' mental health has become an increasingly important topic. In…

Vokey Design SM9 Wedges

Is it worth switching to the new Vokey SM9 wedges?

By: 2022. 02. 25.

The new Vokey SM9 wedges are Vokey’s most versatile, accurate, and forgiving yet, offering 6 grind options and a total of 23 different models ranging in lofts from 46* to 62* for precision fitting. The wedges are available…

Puma Golf PROADAPT ALPHACAT spikeless golf shoes Rickie Fowler

Will Puma Golf’s PROADAPT ALPHACAT be able to challenge ECCO Golf?

By: 2022. 02. 23.

My feet are really grateful to my ECCO Golf Biom golf shoes. I shared this with you because I see Puma Golf’s new PROADAPT ALPHACAT spikeless golf shoes are challenging ECCO Golf. The question is whether Puma Golf…

Alcaidesa Links - La Hacienda Alcaidesa Links Golf Resort

La Hacienda Alcaidesa Links Golf Resort: golf and luxury by the sea. How?

By: 2022. 02. 22.

The Millenium Hospitality has acquired 90,000 square meters for 33.2 million Euros in the estate known as La Hacienda de San Roque in 2019. Today it is called La Hacienda Alcaidesa Links Golf Resort. With this acquisition Millenium…

TrackMan Players Shot Analysis

How can TrackMan contribute to golf clubs’ customer experience efforts?

By: 2022. 02. 21.

Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…

FlightScope Mevo+ Pro Package with extras

FlightScope Mevo+ Pro Package offers 11 more performance data parameters

By: 2022. 02. 18.

I can see more and more people who want to have more productive time on the driving range and get 360-degree insights of his/her game/swing. My fantastic Irish PGA Pro friend is a good example of how technology…

Golf Genius Software convenience digital transformation

How Golf Genius is helping golf clubs to succeed in digital transformation?

By: 2022. 02. 17.

It is time to say goodbye to paper-based scorecards and golf tournaments. Nothing justifies their usage in the era of smartphones. The progressive golf clubs have already started the digital transformation of their golf club operations. The pandemic…

Union League National Golf Club par 4 2nd hole on the Meade Nine-resized

The new incarnation of Union League National Golf Club

By: 2022. 02. 16.

With 23 holes down and 4 to go, the new incarnation of Union League National Golf Club, designed by Fry/Straka Global Golf Course Design, would normally be looking at a grand reopening sometime in late 2022. Union League…

PING i525 irons Face ExplodeILL-2

Do we get the desired feel & distance with the new PING i525 irons?

By: 2022. 02. 15.

Does it make sense to compare the new PING i525 irons to the Titleist T-Series irons or the TaylorMade Golf P790 irons or the Wilson Staff Model CB Irons? The new 2022 PING i525 irons (RRP €219 per…

Mandarin Oriental - Costa Navarino-Beachfront-sunset-resized

How does Mandarin Oriental define wellness at Costa Navarino?

By: 2022. 02. 14.

A year ago, McKinsey estimated the global wellness market at more than $1.5 trillion, with annual growth of 5 to 10%.  Their explanation was people are keen on spending on their personal wellness. The wellness economy fell by…

2022 Trilby Tour

Here is the 2022 Trilby Tour schedule. Are you ready?

By: 2022. 02. 11.

I meant this light, good news for you this Friday. I have just received the schedule of the 2022 Trilby Tour. Since the acquisition of the Trilby Tour by Darwin Escapes in 2021 we can see some major…

The new Toro ProCore 648s turf aerator comes with 10 new patents to…

By: 2022. 02. 10.

Do I have to introduce you to the Toro ProCore 648 turf aerators? Probably, not...Toro's turf aerator has existed at least since 2006. Correct me if I am wrong in the comment box! The new Toro ProCore 648s…

Post-purchase program in golf clubs loyalty marketing retention

How to boost golf club membership retention with a post-purchase program?

By: 2022. 02. 09.

During my time at UPC (a cable company), I was thinking about what we can do more with email marketing beyond sending company news, updates, and new offers. I thought we can do much more for our precious…

Titleist Velocity golf ball packages

How can the new Titleist Velocity golf ball provide more distance & speed?

By: 2022. 02. 08.

I have decided that this year I will choose only those golf balls that suit my abilities if there is a way to do it. I must admit, I am still under the spell of the new Wilson…

London Golf Club Reece Salvage, Becky Bainbridge and Lewis Matthews

How does the London Golf Club retain its best talents?

By: 2022. 02. 02.

The COVID-19 pandemic has changed just about everything, including golf club HR and talent management. People are reevaluating their work preferences. Unfortunately, not always the job/work in golf club comes out as a winner. Employee experience must be…

Customisation Image golf event Golf Genius

Make an extraordinary golf event with tour-like personalization!

By: 2022. 02. 01.

In the new digital era, competing for golfers and keeping the attention has become the $64,000 question for the golf clubs. We can already see a massive shift to digital consumption (e.g. mobile commerce, mobile apps, e-commerce). According…

Royal Bled 14th, 16th Hole on the King`s Course

Royal Bled, the great life refresh

By: 2022. 01. 31.

The current pandemic triggered consumers – among them golfers – to make a great life refresh by changing and rebooting their lifestyles. Travel restrictions, covid testing requirements, and complicated bureaucracy in 2020 and 2021 have facilitated the rise…

Bridgestone Golf OTTO at the driving range Flightscope

How much added value does Bridgestone Golf’s OTTO (Autonomous Ball Fitting Cart) have?

By: 2022. 01. 26.

Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey. That’s why I want to…