My interviewee Nikolaj Kromann Jørgensen (COO, TrackMan) said "We see most range facilities and public golf courses, and many private clubs, evaluating how they can create more value for their customers and members at the driving range." A good example of…
The 2022 Scotty Cameron Phantom X putters feature entirely new head shapes and updates to popular models. The putters also feature a new textured grip, new graphics, and premium styling. Tour-preferred milled 303 stainless steel face construction carries…
Do you remember when John Deere acquired OnLink, an industry-leading golf course performance optimization software platform in 2019? At the time, John Deere explained the acquisition by saying they would like to address the golf industry’s ongoing labor…
At the BIGGA Welcome Celebration with AMS Robotics, Dennis Mortram, 75, was awarded with the Outstanding Contribution of the Year Award sponsored by Bernhard and Company. Dennis is a former tutor at Reaseheath College in Cheshire and was…
One of my best decisions last year was when I replaced my golf clubs with the Wilson Staff D9 irons. As I read others' reviews of Wilson Staff D9 irons and other members of the D9 family, I…
It just bothers me how much TaylorMade emphasizes its new TaylorMade Tour Response golf balls have got tour-proven technologies and features? TaylorMade integrated into the new TaylorMade Tour Response golf balls the Tour Flight Dimple Pattern seen in…
Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…
The Saudis are methodically and thoroughly building the foundation of their golf industry. A good example of this is Golf Saudi's 1st-ever Arabic golf education and training program. The program is centered around providing job opportunities for Saudi…
In the last two years, we have come across more and more companies are trying to make tees made from bamboo (e.g., OCEANTEE). None of them are specifying the species of their bamboo. The strongest bamboo is Guadua…
A quick reminder of the PING Glide 3.0 wedges before moving on to the new PING Glide 4.0 wedges. So maybe we better understand how different the new PING Glide 4.0 wedges are. The PING Glide 3.0 wedges…
The App Annie State of Mobile 2021 study found Consumers migrated more of their physical needs onto mobile; spend hit new heights at $143 billion at 20% growth YoY.Mobile took over mindshare at 3.5 trillion hours on Android…
I see Titleist holding itself to launch new Titleist AVX golf balls every two years. We have now reached the third generation of Titleist AVX golf balls. The Titleist product development team tried to meet the following expectations…
I am so happy to have discovered ECCO GOLF golf shoes a few years ago. One of the reasons I loved ECCO GOLF is the comfort feeling throughout my entire game. ECCO GOLF tries to enhance this feeling…
The brand-new PowaKaddy CT8 GPS joins the CT6 in PowaKaddy’s compact range, and boasts a fully-integrated GPS, accessible via an entirely new 3.5” full-color touch screen display, making it the smallest, most intelligent ultra-compact GPS golf trolley in the world.…
The BTME 2022 is almost here. It is very likely to be held between 22-24 March with Continue to Learn taking place from Sunday 20 to Wednesday 23 March 2022. One of the highlights of BTME each year…
Callaway Golf claims they invested over $50M to create proprietary precision design techniques andmanufacturing specifications that deliver their tightest dispersion, fastest speeds, and unparalleled distance and control from every ball. Did they manage to reach their goal with…
I think the question has arisen in you too whether a major international competition - like the 2021 AIG Women’s Open at Carnoustie Golf Links - could affect the perception of golf. Apparently, it can. The 2021 AIG…
I must say Wilson Golf is not only for high handicapper golfers. At the same time, they are doing a great job to serve high-handicappers as well. This way they are helping and supporting a lot the golf…
I spoke to Stephen Norton, General Manager at Birchwood Park Golf and Country Club, to discuss how the demands of golf club management have changed since the start of the pandemic. Prior to the pandemic, we were actually…
ECCO Golf must have thought a lot about how to enhance or uplift the design and the image of its 4 iconic golf shoes. Then, successfully persuaded J. Lindenberg’s design team to redesign these shoes and create a…