Accenture without Tiger Woods
The Tiger Woods saga entered to a new chapter. Accenture has just launched its first print ad (by Y&R) without Tiger Woods in WSJ : In Bali I met couple of very talented (trained) elephants (Java elephants are…
Author: Miklos Breitner
How to destroy reputation on Twitter?
One of the great merits of Twitter is that your followers can communicate directly with you. In other words communication turns to be very intimate and personal, only in one case if you allow people to send you…
Ryder Cup results on your mobile
I am getting more excited as the next Ryder Cup is getting closer (1st - 3rd October 2010) and this time I am really because it will held in Wales in Celtic Manor Resort. I hope my boss…
How to lose potential magazine subscribers in a day?
During the Golf Expo 2009 that was held in Munich, Germany, I came across with Golf Business Development, a start-up golf business magazine. After reading couple of copies of the magazine, I decided to subscribe to it. I…
How to save money on golf equipment buying?
In one of my previous post I wrote about how much worth to pay for a golf club and other golf equipments, like golf balls, putters, wedges, golf clothing, pull carts, golf bags etc. I cannot stress enough…
Nike Golf insists on Tiger Woods
Nike Golf is one of those very few sponsors of Tiger Woods who did not change their sponsorship cooperation with the golf player. The question rises what makes Nike Golf so loyal to Tiger Woods? Is it still…
Words you should not use on your website
Recently I a came a cross with a golf equipment company, Asbri. As it was not clear for me for first sight what are they exactly (are they producing promotional materials, gadgets or what?) offering, therefore I entered…
Tiger Woods annual 100 million USD sponsorship income in danger
As Tiger Woods' private life gets more publicity, companies are reevaluating their cooperation with the golf player. A successful sportsman is always a good tool for companies to communicate their values by sponsoring sportsmen. Tiger Woods is also…
US golf courses’ revenues are sharply falling in 2009
As it was expected golf courses' revenues declined significantly not just because of the economic climate, but also the stubborn attitude of golf course owners and managers. These golf course managers should understand that as a result of…
UAE’s golf tourism with hopes
In last couple of weeks everybody was worried about what is going on in Dubai (UAE) since it is well connected to the world business life as the "crown jewel" of the Middle East. As we know economic…
Do we know how to choose the right golf ball?
Who would think that we should also adjust golf balls to ourselves? GolfBallSelector.com came out with a new service called The Right Ball. They say that golf ball selection depends on 2 factors your playing style and skill…
Affiliate with me and gain new golf club members
By reading Commission Junction's web site, it came to my mind that affiliate marketing could be implemented in the golf industry as well. For those who are not familiar with this marketing tool, here is a brief explanation:Affiliate…
How much worth to pay for a golf club?
Slowly but for sure I am arriving to that stage in my golf learning that I will have to select my golf equipment, golf clubs, golf balls and golf bag. It would not be a big issue if…
An ancient golf promotion website
Today I found a website of a golf promotion company, called Links Marketing&Promotions. I felt like I am back in the late 90's. No introduction who they are what are they doing (although from menu names you can…
Golf courses’ media mix and social media – part 2
In my previous post I highlighted how and why golf courses should incorporate social media in their media mix. What I forgot to write in that post, is how branding changed in the last couple of years due…
Golf courses’ media mix and social media
This week I participated in an interesting debate on LinkedIn.com about social media's role in golf courses' media mix. Some people said that it is a conservative industry, others that golf courses' marketing managers are lazy. While working…
Golf loyalty card programs – how it works
Slowly golf season is getting to the end for 2009. It is time to plan our new year's strategy. In my previous post I wrote about co-branded golf cards as a possible path to generate repeated purchase, increase…
Are co-branded golf cards the last resort for golf courses?
Today I received a direct mail from Golf Magazine. Golf Magazine is launching a co-branded card with Visa (MasterCard also offers co-branded credit cards). I started to think how we can use this idea in golf course marketing.…
Fresh blood in golf: Powerplay Golf
Golf seems to be constant where history could not change anything to it. Or not? We are always worried by the declining number of golf players in US and elsewhere, plus the average age of player is getting…
Asian golf balls are rising
While golf ball manufacturers are stampeding us into lure of branding, it is worth to look around in golf ball market. When I am considering to buy new golf ball, I always consider my wallet size and handicap…