Tag: Callaway Golf

Callaway Golf’s Big Bertha V series weighs 290 grams

By: 2014. 08. 13.

Last summer when I talked about the novelties of FT Optiforce drivers and fairway woods, I could not tell the exact weight of FT Optiforce drivers just approximately (under 300 grams). At this time when Callaway Golf is launching next…

Cleveland Golf’s legal battle against Callaway Golf

By: 2014. 07. 30.

Cleveland Golf has settled its legal dispute with Callaway Golf® Company over usage of the Roger Cleveland name. The case, which is captioned Roger Cleveland Golf Company, Inc., et al. v. Callaway Golf Company, Case No. 8:13-cv-01642-AG-RNB, was pending in the…

Phil Mickelson will make money for me in June

By: 2014. 05. 22.

I can dream about this, but for US and Canadian golfers it can happen easily between June 12, 2014-June 15, 2014. Callaway Golf came out with a new idea about promotion prize. Instead of give away golf clubs, they…

Why Callaway Golf is sponsoring Mario Golf World Tour?

By: 2014. 04. 19.

Somehow it seems to me that all of the major palyers of the consol game business are struggeling. Microsoft's Xbox continues its long history of losing money (cca. 2 billion USD per year). Even in this year Xbox…

1st ever Nordea Tour winter series at Lumine Golf Club

By: 2014. 02. 22.

Somehow in the last couple of years I have not heard a lot about Scandinavian and especially Swedish golf events. (I found 13 Swedish PGA Tour players.) OK, except one case: Henrik Stenson became part of the Callaway…

Growing business potential of Asian female golfers

By: 2014. 01. 25.

Within less than ten days I received two interesting news. The reasons why I found them interesting are finally female + Asian golfers are taken seriously. The first is Shanshan Feng (first Chinese major tournament winner) signed a sponsorship…

Callaway invented the softest golf ball ever

By: 2014. 01. 11.

The battle to invent the softest golf ball is keeps going on. In January 2013, I reported about Wilson Staff DUO golf balls that have a compression of 40 (out of 110 - but the complate scale ends at 200).…

Ernie Els’ new sponsor: Adams Golf

By: 2014. 01. 04.

Since last October we are thinking who is that misterious sponsor who will replace Callaway Golf. Now it is official: Adams Golf.  Although Adams Golf is the maker of the No. 1 Hybrids on the PGA Tour and…

Big Bertha driver in the footsteps of TaylorMade SLDR driver

By: 2013. 12. 30.

In August I was happy to report about the new invention of TaylorMade, namely: "SLDR driver incorporates a complete reinvention of TaylorMade’s movable weight technology (MWT), making it more effective and easier to use.  SLDR driver features a blue, 20-gram weight that slides…

Callaway’s Speed Regime golf balls adapts to you

By: 2013. 12. 25.

Customization is slowly flowing into the golf industry as well, as golf equipment manufacturers like Callaway Golf starts to realize that there are significant differences between golfers.  In case of the new Callaway Speed Regime golf balls that…

Callaway Golf’s crossbar technology is changing the game

By: 2013. 12. 15.

It seems to me Callaway Golf found a great solution how putters can connect better to our golf balls enabling more controlled and consistent roll. I would happy to see similar solution for other golf club types as…

Callaway Golf reinvents the spikeless golf shoes

By: 2013. 11. 01.

In this year I have already discussed twice the topic of spikeless golf shoes. In March I wrote about the war between FootJoy and Softspikes and in August about Ashworth's spikeless golf shoes. As we all know the…

Callaway Golf knows who is worth sponsoring

By: 2013. 08. 20.

Patrick Reed is a rookie at Callaway Golf. He joined Callaway Golf 3 month ago in May. As a rookie, he has made 8 of 9 tournament cuts and secured 4 of his season's five TOP-10 finishes, none…

Callaway Golf clubs are losing weight

By: 2013. 07. 08.

Let me share with you some of my reservations and worries about golf club improvements. I think all of us want to hit his golf ball as far as he can and to finish the game with as…

Callaway Mack Daddy 2 wedges are breaking every rule

By: 2013. 06. 27.

I would not write about Callaway Golf's new Mack Daddy 2 wedges if I do not stuck in the special grooves. These are not simply larger grooves (39% larger and produces 25% more spin than its predecessor), but…

US Open Championship tickets from Callaway Golf on mobile

By: 2013. 06. 11.

Hey guys, if you want to buy tickets for the next US Open Championship in Merion Golf Club, then I've got a bad news for you. Every tickets are sold. However at the same I've got a goods…

Callaway Golf partners with LinkedIn

By: 2013. 04. 24.

So far I have not found reason to write explicitly about Callaway Golf. I "upbraided" Callaway Golf for not exploiting and utilizing social media (e.g. crowdsourcing). Yesterday Callaway Golf launched a social media networking campaign (as a matter of fact…

Titleist Pro V1 is exceeding expectations

By: 2012. 10. 19.

While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…

Golf club grip that knows your hand

By: 2012. 09. 24.

Last week I mentioned Callaway Golf's udesign system that helps you to get the best Callaway golf clubs. It seems to me that the leading golf equipment manufacturers grasping the need of customized products. I still miss the…

Is there crowdsourcing in the golf club industry?

By: 2012. 09. 17.

Cooperating with customers (in our case golfers, golf courses etc.) in the past only ment, that they participated in the development and customization (custom golf club fitting) of the product, service. It seems to me that the crowdsourcing idea…