Tag: driving range technology

Topgolf Sonic the Hedgehog cooperation

Can Topgolf attract Millennials by partnering with Sonic the Hedgehog?

By: 2024. 11. 18.

Analyzing the gamer statistics, Topgolf's new game has the potential to resonate with Millennials and Gen Z. Various insights into gaming demographics support this. Here are some compelling stats about gamers: By 2024, there are expected to be 3.32…

Toptracer Sweetspot partnership 2 TT+Terminal

How will Sweetspot make Toptracer-powered driving ranges profitable?

By: 2024. 10. 24.

A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…

Angry Birds_Toptracer resized

Get ready for Toptracer’s exciting new Angry Birds game mode!

By: 2024. 09. 17.

Last year, Sega acquired Rovio Entertainment, the company behind Angry Birds, for an astounding €706 million ($776 million). The deal aims to utilize Rovio's expertise to enhance Sega's IP in the mobile space, including Sonic The Hedgehog, which has already succeeded…

Almenara Golf Academy Sotogrande Spain

How would you transform Almenara Golf Academy to be noteworthy?

By: 2024. 07. 25.

In the contemporary golf industry, integrating advanced driving range technologies such as Toptracer Range or TrackMan Range is prevalent in golf academies. Remarkably, golf clubs increasingly redefine their academies as comprehensive golf destinations featuring these state-of-the-art facilities. I…

The River Club Boise Idaho The Barn inside

How did The Barn at The River Club become a multi-functional driving range

By: 2024. 07. 10.

I have written before about who the golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…

Mearns Castle Golf Academy Toptracer Range with food

Guess how much Toptracer has boosted Mearns Castle’s business!

By: 2024. 06. 11.

Mearns Castle saw marginal gains in the first year after the installation, increasing its yearly golf balls hit to just over 4 million. The next year, with Toptracer’s product improving and gaining traction, turnover was up 25% in…

Toptracer driving range technology Playsport Golf Range

How did Playsport Golf Range achieve a 90% revenue growth?

By: 2024. 05. 17.

Playsport Golf Range, one of the UK’s biggest driving ranges, has reported record business growth in 2023 following the installation of Toptracer Technology. Located on the outskirts of Glasgow, the multi-floor driving range boasts 56 premium bays and…

Gloucester Golf Club driving range with toptracer driving range technology

How did Toptracer boost Gloucester Golf Club’s revenues in 2023?

By: 2024. 05. 09.

Just a few years before installing Toptracer technology, Gloucester Golf Club had been on the brink of closure, but thanks to a dedicated stable of staff and members, the club stayed afloat. In 2022, while looking for opportunities…

Toptracer at the Centro Nacional de Golf since 2018

Toptracer technology helps Centro Nacional de Golf Introduce thousands to golf

By: 2024. 04. 25.

Centro Nacional de Golf, the home of the Spanish Golf Federation, has made significant progress in enhancing its driving range experience since integrating Toptracer Technology in 2018. As one of Toptracer’s earliest clients in continental Europe, Centro Nacional…

Toptracer Range billboard screen

Forthview Golf Range has soared 600% growth by Toptracer

By: 2024. 04. 08.

Forthview Golf Range, in Airth, Falkirk, has experienced a colossal 600% growth since implementing Toptracer technology five years ago. Toptracer, the #1 range technology in golf, was installed at Forthview Golf Range in 2019. The technology was an…

Toptracer_JazzyGolfer-05_resized

How did Toptracer & the UK Women’s Golf Community excite 130+ female golfers?

By: 2023. 09. 04.

The world’s number 1 range technology, Toptracer, and the UK Women’s Golf Community – founded by Jasmine, aka The Jazzy Golfer – joined forces for a groundbreaking driving range takeover that brought together more than 130 women and…

The Shropshire Golf Centre driving range Trackman technology

What should The Shropshire Golf Centre’s £400k driving range renovation include?

By: 2023. 07. 17.

The operations of golf courses, including driving ranges, are gradually moving towards digitalization. There is mounting evidence that the traditional driving range experience is no longer appealing or competitive. As golfers, we highly value the importance of distances…

2022 EMEA Toptracer Range Awards_resized

Who are the winners of the 2022 EMEA Toptracer Range Awards?

By: 2023. 04. 04.

Toptracer, the #1 range technology in golf, celebrated the successes of its partners at the 2022 EMEA Toptracer Range Awards event in March 2023. The ceremony is designed to celebrate the combined success of Toptracer’s growing community of…

Cover photo for press release_Players 1st and TrackMan

How is Players 1st responding to the growing off-course participation trend?

By: 2023. 03. 16.

In October 2022, I highlighted that those golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…

Toptracer PGA of America partnership

How did Toptracer become an “Official Range Technology” of the PGA of America?

By: 2023. 01. 06.

I believe the strongest brands are fully relevant and make a difference in consumers’ lives. These relevant brands continue to not only win the heads and hearts of consumers/golfers but also drive top-line business growth. Toptracer driving range…

Toptracer Range St Andrews Links driving range_#18_notrace

How Toptracer Range has improved St Andrews Links’ driving range performance?

By: 2022. 11. 17.

I told you in July that Toptracer is giving golfers across the globe a unique chance to take on The Old Course at St Andrews during Open week in the latest edition of its 9-Shot Challenge global tournament series. Now I can…

Landeryd Golf Club at Night

How will Landeryds Golf Club impress golfers at the driving range?

By: 2022. 10. 27.

I still see many underdeveloped/old-school driving ranges in operation. Even though there is a striking difference in customer experience between a non-tech driving range and one with driving technology solutions (e.g. Toptracer Range, Inrange Golf, Trackman Range, etc.).…

Toptracer30 reach the green effectively

How does Toptracer30 connect the range and the golf course for our benefit?

By: 2022. 07. 01.

Industry-leading range technology provider, Toptracer, has just launched a brand-new game mode: Toptracer30. The exciting new game mode puts players in 30 realistic virtual on-course scenarios and measures how successfully the player navigates them – providing a mountain of…

TrackMan Players Shot Analysis

How can TrackMan contribute to golf clubs’ customer experience efforts?

By: 2022. 02. 21.

Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…

World of Golf 185 bays Johannesburg Inrange Golf partner

Will Inrange Golf be able to serve World of Golf’s 185-bay driving range?

By: 2021. 12. 10.

Before I would share with you the latest success of Inrange Golf in South Africa and Mauritius, let's have a look what are the expectations and the needs of the future golf generations (Millennials, Generation Z). These two…