Tag: Mizuno

The #MizNextGen Series driving range

How will the #MizNextGen Series be renewed to attract more talent in 2023?

By: 2022. 10. 31.

During the COVID-19 pandemic, we have seen so many major golf events and golf tournaments either canceled or in best cases postponed. Just to give you an exact number from 2020: 11 golf tournaments were canceled on the…

Mizuno Autumn Winter 2021 Collection blue shirt version

Mizuno Autumn-Winter Collection 2021 with functionality at its heart

By: 2021. 10. 12.

Mizuno claims that the new Mizuno Autumn Winter Collection 2021 is modern and vibrant. Do you agree with Mizuno? Among the golf apparel brands, Puma Golf is more vibrant than any of its competitors. What I can say…

Mizuno ST-G 220 driver without a shaft

The new Mizuno ST-G 220 driver adds unparalleled adjustability

By: 2021. 09. 14.

I believe personalization is a must-have and not just a nice gesture or a luxury. We should master how personalization efforts can be used to enhance relationships with consumers, produce customer loyalty and positively impact the bottom line.…

Mizuno M Craft putter 2021 square

How will the Mizuno M. Craft putter line expand in 2021?

By: 2020. 12. 08.

Do you remember when I wrote in February about the Mizuno M. Craft putters? Mizuno’s M.CRAFT putters have been available through 2020 in 3 classic shapes. For the new season, three new shapes have been designed and developed…

Mizuno JPX 921 irons-Hot Metal Pro Pair

What sets the new Mizuno JPX 921 irons apart?

By: 2020. 08. 13.

These days Mizuno is launching the new Mizuno JPX 921 irons, the ES21 wedges, and the JPX FLI-HI range of hybrids (to replace less predictable long and mid-irons). I am particularly curious about the new Mizuno JPX 921…

Mizuno Spring Summer 2020 golf footwears lifestyle

Practical choices: Mizuno Spring/Summer 2020 golf shoes

By: 2020. 03. 09.

I've got the impression that Mizuno is trying to take advantage of those innovative solutions in their golf shoes that have proven themselves in their running shoes. Mizuno has recently revealed two superb, distinct shoe options for Spring/Summer…

Upgraded Mizuno Shaft Optimizer

How can Mizuno’s upgraded Shaft Optimizer empower us?

By: 2020. 03. 03.

These days I read about the micro-learning trend that is gaining momentum in 2020. This trend is about marketers like Mizuno who are creating micro-learning solutions for those consumers who are looking to add value to their personal…

Mizuno M Craft putter MixedSilver

The new Mizuno M. Craft putter is not a Minecraft game!

By: 2020. 02. 10.

I don't hear often golfers would talk about Mizuno putters. I think they deserve much more attention. Mygolfspy.com says: TP Mills, Bettinardi, and even Scotty Cameron were all at one time associated with manufacturing putters under the Mizuno…

Mizuno MP-20 HMB irons 2019

Mizuno MP-20 HMB irons with forged Chromoly material

By: 2019. 09. 27.

One of the things I like in writing about new golf clubs is how manufacturers are trying to find new materials to improve performance. This is also true regarding the latest Mizuno MP-20 HMB irons. In the last…

Cleveland Golf Wedge Analyzer powered by Swingbyte technology

By: 2015. 03. 16.

Although I am happy to share information about the latest golf clubs of leading golf equipment manufacturers, it seems to me that there are no significant differences among the leading brands. So how do you want to gain…

Mizuno Ambassador Stacy Lewis’ best year ever

By: 2014. 12. 02.

It seems to me that 2014 is going to be Mizuno Ambassador Stacy Lewis' best year ever since she is on LPGA Tour. She was able to capture 2 LPGA Tour Awards:  the Rolex Player of The Year and Vare…

Mizuno JPX-850 fairway woods and hybrids with Shock Wave Sole

By: 2014. 10. 20.

Last week Mizuno announced the launch of PX-850 Fairway Woods and JPX-850 Hybrids, featuring Mizuno’s new Shock Wave Sole™ Technology and Quick Switch® Technology. The new Mizuno golf clubs will be available from November 7, 2014. Mizuno believes that Shock Wave…

Preview: Mizuno MP-T5 Wedge

By: 2014. 10. 01.

Mizuno has just launched its new wedge the Mizuno MP-T5 wedge. This new wedge is designed with insight from PGA Tour professional Luke Donald.  The new Mizuno MP-T5 wedge is featuring Mizuno’s patented Grain Flow Forging. The Grain Flow…

The new Mizuno MP-4 irons are coming

By: 2013. 09. 01.

As I wrote in my previous post about TaylorMade, dollar and unit sales of irons in May were the highest since June 2008 (unit sales) and May 2007 (dollar sales) according to Golf Datatech. For the month, iron sales…

Nike Golf clubs with tracking sensors

By: 2012. 09. 12.

Nike long time ago came out with a running app that maps our running, how we are performing. Now Nike Golf made a bold and clever step and introduced recently a golf swing analyzer. Nike Golf club heads will have…

Golf shaft opitimization by Titleist and Mizuno

By: 2010. 06. 20.

Just like online content, golf shafts are also becoming more personalized and optimized to our needs. Within a year two well-known golf equipment manufacturers Titleist and Mizuno came up with golf shaft optimizers. Chris McGinley, vice president of…

Over communication of golf equipment brands

By: 2010. 04. 05.

Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…

How much worth to pay for a golf club?

By: 2009. 11. 10.

Slowly but for sure I am arriving to that stage in my golf learning that I will have to select my golf equipment, golf clubs, golf balls and golf bag. It would not be a big issue if…

Golf Equipment Industry in social media (part 2)

By: 2009. 08. 31.

As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…