In September 2022, Titleist started the seeding and validation process for 2023 Titleist Pro V1 and Pro V1x golf balls on the PGA Tour at the Shriners Hospitals for Children Open in Las Vegas. The new Titleist Pro V1…
Titleist has just started the seeding and validation process for 2023 Titleist Pro V1 and Pro V1x golf balls on the PGA Tour at the Shriners Hospitals for Children Open in Las Vegas. The final Pro V1 and…
The third generation of Titleist Tour Soft golf balls is available now. What could Titleist have improved over the previous Titleist Tour Soft golf ball model? How will the new model be better than the previous one? At…
I see Titleist holding itself to launch new Titleist AVX golf balls every two years. We have now reached the third generation of Titleist AVX golf balls. The Titleist product development team tried to meet the following expectations…
I have decided that this year I will choose only those golf balls that suit my abilities if there is a way to do it. I must admit, I am still under the spell of the new Wilson…
Last year I saw so many employee experience development initiatives at Acushnet UK. I really like them. For this reason, I thought to interview Matthew Johnson, the general manager of Acushnet UK. How do you define what is…
Last year, after a lengthy testing period, Titleist launched what they called the next-generation Titleist Pro V1 and Pro V1x golf balls. I have just received the news about the latest Titleist Pro V1 and Pro V1x. I will try…
A lengthy testing process is coming to an end this week. Following a two-year development process, next-generation Titleist Pro V1 and Pro V1x golf balls are now available to PGA Tour players to use in competition. The final…
The COVID-19 pandemic forces service providers among them PGA Pros but brands among them Titleist to find alternative ways to connect with customers, golfers, etc. Early this year I recommended to PGA of Canada to discuss in their…
Do you remember when I wrote about the new Titleist EXP01 golf ball concept in November 2019? It was a prototype created during the development process for what has now become the Titleist Tour Speed golf ball. The new Titleist…
After two years, the new generation of Titleist AVX golf ball is coming with 4 innovations: New, Larger Core Formulation generates high speed and low long game spin to drive more distance with an exceptionally soft feel.Redesigned High Flex…
To understand the advancements in the 2020 Titleist Tour Soft golf balls, let me give you a brief summary of the features of the 1st version of this golf ball model (2018): Designed with the largest Titleist core…
As you can imagine plenty of golf ball concepts are rising day by day at golf equipment manufacturers. The Titleist Golf Ball Research & Development team is comprised of more than 75 associates. Now they can be happy…
I have just received from Titleist UK an eDM with a weird headline. I found something is strange in the wording of this headline: "loyalty is rewarded". When we say we reward your brand loyalty aren't referring to…
In recent weeks I came across with an interesting debate on Rory McIlroy's possible contract with Nike Golf. Pros and cons are flying from one side to another. When suddenly somebody said basically Bridgestone is now a DBA…