Here, at the beginning, I will quickly summarize for you what you need to know about the 151st Open Championship. This year, Royal Liverpool Golf Club, on the north-west coast of England, hosts the 151st edition from 20–23…
Sweetspot, a leading data-driven golf club management, booking, and business solutions provider, is thrilled to announce its further expansion into the Scottish market by signing Montrose Golf Links as its first club partner. This milestone collaboration marks a…
Trees greatly enhance our well-being, and their benefits cannot be overstated. Let me share with you 10 ways in which trees greatly benefit us. Trees produce oxygen. Trees remove carbon dioxide from the atmosphere. Trees help to regulate…
The Toptracer 9-Shot Challenge was launched last year. The event was scheduled to coincide with The Open at St Andrews. This year, the Toptracer 9-Shot Challenge will once again utilize a similar timing technique, and it will take…
I see that the recent pandemic has had an impact on loyalty programs in the golf tourism industry too. I see the change in that from now we should focus on ensuring that our golf tourists get real…
Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…
In fact, sustainability should be a fundamental consideration when somebody is considering developing a new golf course or a golf club. It should be an elementary requirement and expectation for golf architects and golf course design companies. Golf…
It is perhaps not an exaggeration to say that Golf Genius' new events marketing toolkit fill a gap in the toolbox of golf tournament organizers. It will teach you, as Golf Genius Tournament Management premium customers, how to…
When searching for "golf tournaments" on Google, there are 19 million results that appear. However, upon closer inspection, it becomes clear that many of these results are quite similar and unremarkable. Travel + Leisure found: "If 2022 was…
The Legends Tour found a new format for senior golfers to help them qualify for its flagship event, the Staysure PGA Seniors Championship, hosted at Trump International Golf Links, Scotland, on August 23-27. The new ‘Q-Series’ features four…
I am pleased to announce that Pam Didner, a renowned B2B speaker, author, and consultant, has graciously accepted my invitation to share her expertise on the Golf Business Monitor. Here is her first article. Technology is fully ingrained…
I understand that everyone is currently preoccupied with the recent merger announcement between the PGA Tour and LIV Golf. Let's talk about next week's 123rd U.S. Open Golf Championship. The Los Angeles Country Club will become the 53rd…
Ocotillo Golf Club - one of the most highly regarded, family-centric daily-fee golf clubs in the greater Phoenix area - has placed a new emphasis on neighborhood hospitality, including a refresh of its restaurant and patio dining areas. …
Automated personalization is projected to be one of the most significant e-commerce trends in 2023. It is gaining momentum because it can save time for businesses like golf clubs while still providing customers with an individualized experience. With…
I am suspicious of this great silence around the 2023 Ryder Cup (from 25 September to 1 October 2023, at the Marco Simone Golf & Country Club, just outside Rome.). Does it seem to you too? Are the…
Inflation is a big challenge for many countries in the last couple of years. Not entirely unfounded, many people also fear a recession, which could reach us even this year. At the same time, I think it is…
I dare to say, "thanks" to COVID digital coaching skyrocketed in several sports. Just think about the popularity of Tonal and Peloton in the fitness space. There have already been attempts to support the work of PGA professionals…
The tour operator sector is probably the most behind technologically. A recent survey by Arival of more than 3,500 businesses found that more than half of day tour operators are still not using an online booking system. This is not efficient for…
The National Golf Foundation’s latest annual state-of-industry Graffis Report had a very interesting finding. Namely, while on-course participation in golf increased by 2% from 2021 to 2022, off-course participation in the game rose by 13% in that same…
The Forbes Advisor made an attempt to rank European golf destinations based on new and not-so-new criteria: number and quality of courses, value for money, green fees, courses that are ranked as world-class, and annual sunshine, and rainfall. …