Golf Club Marketing

Bearwood Lakes Golf Club goes mobile

By: 2013. 06. 28.

Bearwood Lakes Golf Club made a great leap forward, when they launched their mobile optimized website in last April.   Some of you might ask why am I so excited about Bearwood Lakes Golf Club mobile website. In…

US Open Championship tickets from Callaway Golf on mobile

By: 2013. 06. 11.

Hey guys, if you want to buy tickets for the next US Open Championship in Merion Golf Club, then I've got a bad news for you. Every tickets are sold. However at the same I've got a goods…

Why women are important in golf tourism?

By: 2013. 04. 15.

In 2009 I started to realize when I talked with my business partners from various industries that there is a dramatic shift toward women as primary influencer in many business situations (tourism, health, car etc.). It isn't a…

How to fix Troon Rewards loyalty program?

By: 2013. 03. 18.

IBM estimates that we create every day 2.5 quintillion bytes of data (90% of the data in the world today has been created in the last two years alone.). It is really hard to digest and understand how big…

Golf Game: How to raise $125,000 in 30 days

By: 2013. 03. 11.

In last December I wrote about the concept of crowdfunding as a potential solution to raise capital and financial support for a golf course. Of course this idea is not limited to golf courses. From the Finnish example we…

Low flying falcons over Las Colinas Golf Club

By: 2013. 03. 11.

So far I knew a little about Las Colinas Golf Club. I knew that it is a par 71 18-hole championship golf course designed by Cabell B. Robinson. Las Colinas Golf Club is one of the 3 golf courses…

First time in PGA Senior Championship history

By: 2013. 03. 06.

I've got an impression that senior championships are in the shadow. It can be a great opportunity to meet former golf champions who once made headlines.  De Vere Mottram Hall, Cheshire will hold between 6th-9th June the ISPS HANDA…

Golf course CRM in the era of empowered customers

By: 2013. 03. 04.

In these days we are experiencing how employees and customers are embracing social technologies. They are harnessing social technologies to solve collaboration challenges. It should be the same in case of golf courses and private golf courses as…

The Belfry leads in customer service

By: 2013. 02. 28.

A month ago I reported about The Belfy's new "golfers' choice" awards. At this time, they received the prestigous award, the 59Club Awards. I cannot emphasize enough the importance of customer centricity. Why customer centricity is so important?…

Troon Golf goes mobile

By: 2013. 01. 30.

One of the greatest events in 2012 was when smartphones and tablets took over PCs. The battle between mobile operation systems (Android vs iOS) or Samsung vs Apple is little bit less important. IHS iSuppli Research says that…

The golfers chose again The Belfry

By: 2013. 01. 24.

I am pretty skeptical about awards and titles (e.g. Superbrand, Golf Digest etc.). May be in two cases I am ready to accept such titles: people's choice (Although it also can be manipulated.) and how the company/brand/whatever is…

Crowdfunding in a Finnish golf course

By: 2013. 01. 18.

For a blogger to get some kind of response from readers and visitors it is a good feeling and response to his writinings. When this relationship reaches that level, that his post gets comments with personal remarks it…

How to crowdfund a golf course?

By: 2012. 12. 27.

It is very likely as we are close to the end of 2012 that this year was the year of crowdfunding. For those who are not familiar with the concept of crowdfunding: it is a collective effort of individuals…

Changes in De Vere Group’s sponsorship strategy

By: 2012. 12. 20.

Recently I heard that Katherine Grainger (she was selected as one of the 5 athlete ambassadors for promoting the key messages of Team GB - the 2012 Olympic Team; 6 times world champion) and Gavin Hastings are partnering…

Golf mobile applications as a source of revenue – part 2

By: Anthony Douglas 2012. 10. 15.

Last week my guest writer Anthony Douglas from Hole19 Golf started to talk about golf mobile applications and in general about golf mobile application market. We believe there are lots of opportunities in this area to exploit for our business goals.…

Innovative golf course membership pricing

By: 2012. 10. 15.

Unfortunately this year Goowood golf club fell out from the TOP100 list of Golf Monthly. However they have an interesting golf club membership pricing model. Two years ago I wrote that we should find out a new golf club membership pricing…

New tool for golf sales

By: 2012. 10. 12.

There is an ongoing gossip since the beginning of June that Facebook is planning to launch next to the popular LIKE and Subscribe buttons a new one called WANT. This is probably will look like this: Why it…

What are the trends in golf mobile application development?

By: 2012. 09. 28.

Back in 2010, Adobe found (Adobe Mobile Experience Survey) that people generally favor the browser experience over downloadable mobile applications, except when it comes to games, social media, maps(!) and music. Accessing maps and directions is the #1…

Are you Pinterested in golf??

By: 2012. 08. 30.

There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…

NGCOA vs social commerce

By: 2012. 08. 14.

Since I wrote my post about how golf courses could use Groupon or similar companies' services, I have received many comments (pros and cons). Some were worried about the reputation and profitability of their golf course, others' concern…