Would you believe that between 35-50% of the world’s mangrove forests were lost between 1980-2000? The Rainforest Trust makes that claim. It is worth knowing that mangrove forests provide ideal habitats for fish, crustaceans, and other organisms seeking…
Mearns Castle saw marginal gains in the first year after the installation, increasing its yearly golf balls hit to just over 4 million. The next year, with Toptracer’s product improving and gaining traction, turnover was up 25% in…
Your marketing and design efforts in the pro shop are pivotal in converting potential customers into buyers and fostering brand loyalty. In other words, in contemporary retail, the store concept has transcended its conventional role as a mere…
St Andrews Links Trust has announced a record year for 2023 with unprecedented demand and revenue across its golf courses and facilities, with 283,082 rounds played at the historic venue. St Andrews Links Trust, the body responsible for…
Robert Trent Jones II Golf Course Architects (RTJ II) has been awarded the commission to design a new golf course for Cotton Bay Club on the island of Eleuthera in The Bahamas. The original Cotton Bay Golf Club…
Tagmarshal, the market leader in optimizing on-course operations and pace-of-play management, has just partnered with Club Caddie. Tagmarshal and Club Caddie have aligned their focus on daily-fee courses and country clubs, solidifying their dedication to optimizing operations and…
In April, I shared the exciting news that the Menai-Davis family, proprietors of the Bridgetown Golf Group, will unveil their third golf course, The Inspiration Club, on June 1st. The new course is located just south of A40 Western…
The 31st edition, 2024 Luzhou Laojiao Guojiao 1573 World Corporate Golf Challenge World Final, will be held in Hainan, the second-largest island in China. The World Corporate Golf Challenge global committee and the Bureau of Tourism, Culture, Radio,…
Due to the COVID-19 pandemic, affluent purchasers prefer larger, more private indoor spaces as they devote more time to their residences. They are again embracing the gated community and private club model, including country, yacht, and golf clubs.…
When clients ask for influencer marketing advice, I suggest collaborating with relevant influencers for extended partnerships rather than short-term and sporadic campaigns. In short, consider evolving the successful influencer campaigns into brand ambassadors. This role enables your brand ambassadors…
Playsport Golf Range, one of the UK’s biggest driving ranges, has reported record business growth in 2023 following the installation of Toptracer Technology. Located on the outskirts of Glasgow, the multi-floor driving range boasts 56 premium bays and…
Arrow Global, a leading European vertically integrated asset manager, acquired three Vilamoura hotels – Dom Pedro Portobelo, Dom Pedro Marina, and Dom Pedro Vilamoura – along with five flagship Vilamoura golf courses – Old Course, Pinhal, Laguna, Millennium,…
Just a few years before installing Toptracer technology, Gloucester Golf Club had been on the brink of closure, but thanks to a dedicated stable of staff and members, the club stayed afloat. In 2022, while looking for opportunities…
In 2021, the Swedish Bluewater made an incredible impact by enabling the AIG Women's Open to avoid using 123,000 single-use plastic bottles. At the 2024 Volvo China Open at the Hidden Grace Golf Club (Shenzen), Bluewater technology helped…
Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…
Did you know that NetJets has teamed up with the R&A to become the official private jet provider for The Open? The multiyear agreement allows NetJets to extend invitations to the prestigious event to their Owners – the…
In the current era, where technology is the driving force behind efficient performance, incorporating artificial intelligence (AI) in data processing has emerged as a fundamental component. For businesses aiming to innovate and stand out, AI represents a means…
Centro Nacional de Golf, the home of the Spanish Golf Federation, has made significant progress in enhancing its driving range experience since integrating Toptracer Technology in 2018. As one of Toptracer’s earliest clients in continental Europe, Centro Nacional…
Skyscanner's multi-year sponsorship agreement with the Solheim Cup is just one of many sponsorship agreements. However, examining it closely can help us better understand Skyscanner's interests and motivations. It's worth noting that Skyscanner has recently signed its first-ever…
In recent years, we’ve seen a dramatic shift across the daily fee golf landscape as savvy operators have adjusted their business model to capitalize on an opportunity to create steady, recurring revenue streams from their core customers. As…