Last year, there was an interesting lawsuit against the PGA Tour. More than 80 PGA Tour caddies were demanding share of profits from the sponsored bibs, together with “damages and disgorgement” for wearing the bibs in the past. Since…
The new PING G series are coming with 5 major changes. One of this changes reminds me Titleist 816H hybrids (irons vs hybrids). 5 innovations in the new PING G series 3 driver options -- standard, SF Tec (Straight Flight…
The winner of the 2015 Greenbrier Classic (his only PGA Tour victory..so far..), Danny Lee announced early this week that in 2016 he will play in Devereux’s Spring 2016 collection. We could see him playing in his new attire…
Did you know that Nike Golf launched its first golf ball in 1999? A Couple of years ago I wrote about a rumour that Bridgestone Golf makes the Nike Golf balls. Ever since then, none of the parties…
Yesterday Wilson Staff announced the launch of a new iron called the Wilson Staff C200. In Wilson Staff vocabulary, "C" stands for crossover (=distance + accuracy). I found 2 major innovations in the new Wilson Staff irons: patent-pending FLX…
It is obvious that winning golf tournaments and championships are important in golf equipment sales and marketing. Although, I really understand why is it important to Nippon Shaft to highlight how many tour players are playing with their…
Due to my age, I will not be able to remember the start of Pinnacle Golf in the 1970s. However one thing has not changed at the brand and it is its positioning (=value/recreational/distance category golf ball). Last…
I think we can all agree that aerodynamics is not new to the golf industry. However, only few golf equipment companies are utilizing aerospace technology solutions, although it is not so far from the usage of aerodynamics. In…
I think you have also come across with the debate about what is better golf swing technique: hitting high ("artillery" style, aka as "power game") vs the classic style. With the attainment of Brooks Koepka (World Golf Ranking: #16;…
I hope one day I will live through such a moment in a pro shop when I get personalized service and offer without wasting too much time there (instead of playing golf). Early this year, I recommended wearable…
It seems to me, more golf clubs are starting to recognize the importance of customer experience and give more attention to it. This may due to the understanding that brand alone may not be able to deliver the…
It seems like the persistence bore its fruits to the Nike Golf athlete Miguel Tabuena. In the past, he was several times close to winning championships on the Asian Tour. By finishing 14-under-par (67-69-66; 202), he won the Philippine Open…
It seems like we will have a really cold winter in Europe, especially in Sweden and Finland. Scotland and Ireland are likely to get cold spells. From central France and northern Spain through the Alps and into eastern Europe…
I must admit that last week when I played at the Royal Maxx Golf Club in Belek, Turkey, it was the first time when I played with Nike Golf clubs (Nike Golf SQ Sumo 5000) and golf balls…
In recent years (10) I see a constant power shift from marketers to buyers/customers. Due to the changes, the trust is less relevant as it one was. The Baby Boomers was the 1st generation that questioned on an institutional…
Chuck Couch, a Mizuno veteran with more than 20 years of experience at Mizuno has been promoted to the position of Corporate VP of Sales, Mizuno USA. He started his Mizuno career in customer support and later held various high-level positions like…
As we could get used to it, the first months of the year is about new golf equipment and golf club membership sales. 2016 will not be an exception. In most cases, golf retailers like American Golf were…
At the beginning of November I wrote about that Glenmuir and Sunderland of Scotland have started to expand their global sales operation and how they found a Finnish partner. Now Glenmuir is moving into new markets. Some of…
Rory McIlroy said he needs such a golf shoe that helps him to attack the ball with velocity while maintaining control over his swing arc. This insight played a major role in the development of the Nike Lunar Control 4,…
By winning on last Sunday the 2015 Lorena Ochoa Invitational that was held at the Club de Golf Mexico, in Mexico City, Inbee Park got very close to entering the LPGA Hall of Fame. She needs only 1 more point to…