How far you can hit with your driver?
American Golf and Garmin are on the hunt for the country’s Longest Drivers. If you can hit any type of ball hard, fast and long, then head to any of its 104 stores across the UK over the May bank…
Golf Equipment
What are the pitfalls of Lee Westwood’s mobile app?
Lee Westwood Official Masterclass mobile application is not totally new to the market. It was launched last year with a soft launch since it was not fully functional. What makes unique Lee Westwood's mobile application is that it…
PowaKaddy’s controversial study about electric trolleys
The market’s very first and leading brand, PowaKaddy commissioned recently a (in my view) a very controversial and pointless study. The study was conducted by golf physiotherapist Andrew Caldwell, who provides services to clients such as the PGA…
Do you want to challenge European Tour stars at BMW PGA Championship?
Golf GameBook went little bit further and thought about how to convince golf fans to be more engaged with the European Tour and to be relevant even to the younger audience (e.g. Z Generation). In the new ‘Your…
Royal & Awesome is partnering with Direct Golf
Royal & Awesome, the funky Scottish golf clothing brand, has reached a higher level in the UK golf retail market after signing a new partnership with Direct Golf. Royal & Awesome was launched in 2012. Now it will be available…
Gleneagles Hotel continues with Club Car
Club Car can be relaxed for another two years as they signed a new contract with Gleneagles Hotel (Scotland) until 2017. Club Car not simply extended an existing, longstanding cooperation with Gleneagles Hotel, but also to received an…
iPlayGolfUK opens UK’s largest indoor golf experience outside London
Near Milton Keynes, iPlayGolfUK opened UK’s largest indoor golf simulator complex outside London. iPlayGolfUK has six huge screens on which you can play over 70 of the world’s most famous golf courses, in a Sports Bar environment including a large…
This Girl Can Golf partners with American Golf
There is an old Chinese proverb that says: “Tell me and I will forget. Show me and I will remember. Involve me and I will understand. Step back and I will act.” This is why I think it is a good…
Inbee Park’s 2nd LPGA victory in 2015
The victory at the 2015 Volunteers of America North Texas Shootout held at the Las Colinas Country Club, in Irving, Texas last Sunday was Inbee Park's 2nd LPGA victory in 2015 ( and her 14th career LPGA title). She closed the game with a…
Smylie Kaufman wins his first Web.com Tour title
I think it is a good day for Srixon, Cleveland Golf and Smylie Kaufman. This was Smylie Kaufman's first Web.com Tour victory at the 2015 United Leasing Championship held at the Victoria National Golf Club, in Newburgh, Indiana. Kaufman’s…
Rory McIlroy’s 10th career PGA Tour victory
Rory McIlroy, has become just the second player in WGC Match Play history to win as the No. 1. In his semi-final round, McIlroy made a 44-yard putt for eagle on the 18th hole to advance to the Championship…
Tiger Woods visits Hanz Golf Club
Tiger Woods next station after Shanghai on his tour in Asia was Tokyo last Sunday. He met in Hanz Golf Club in Yokohama with 72 young golfers. They were selected via online write-in contest. The folks had to…
Tiger Woods in the Nike Campus in Shanghai
Like I wrote yesterday, Tiger Woods will spend his weekend in Shanghai and Tokyo. Tiger Woods was at the Nike campus in Shanghai meeting with employees, young golf athletes and legendary basketball star Yao Ming. As part of the old…
Catch Tiger Woods in Shanghai or in Tokyo if you can!
If you are quick enough, you can catch Tiger Woods in Shanghai today. Tiger Woods will visit Asia from April 24 – 26 to help stoke local interest in the sport of golf and inspire athletes in China and…
Cleveland Golf: New TFI Smart Square Putter
The TFI (True Feel Innovation) Smart Square putter is the most advanced putter that Cleveland Golf has ever created. The TFI Smart Square combines High Density Stabilizing Wing with a Low Density Aluminum Body resulting in increased head MOI for greater stability and minimal distance loss on…
Mack Daddy PM-Grind Wedge Inspired By Phil Mickelson
Phil Mickelson gave his direct input on the design of this wedge. Callaway Golf tries to come up with a wedge, which has the versatility to perform out of deep rough, bunkers, on flop shots, and any of…
GAME GOLF Tracking mobile application goes live
We are entering into a new stage of war between Arccos Golf and Game Golf. It seems to me that Game Golf understood the recent mobile usage trend, namely we prefer mobile applications over typing website URLs. This…
Nike Method Prototype 006 putter is not exclusively for Pros
Rory McIlroy, Francesco Molinari, Seung Yul-Noh, among others tested Nike Method Prototype 006 putter on Tour, now it is our turn to test it. From May 7, the Nike Method Prototype 006 Putter will be available to non-Tour professionals…
Cobra Fly-Z Family promotion in American Golf stores
Cobra Golf is going to launch between 30th April and 13th August the Flip It & Rip It promotion campaign in cooperation with American Golf. I think it is a good opportunity to test Cobra Fly-Z Family and get custom…
Rory McIlroy takes Nike Lunar Control 3 shoe for his final round
Rory McIlroy will take a limited edition Nike Lunar Control 3 shoe for his final round. This version of the Nike Lunar Control 3 shoe features a white-to-black gradient on the upper, and a chrome finish Swoosh Design. Related…