Probably you remember that Nike Golf launched its 1st European (on the continent) Nike Performance Fitting Studio at the Himmerland Resort and Spa last month. Recently Nike Golf organized a competition in this Danish golf club among its Swoosh Staff members…
PING brand team member, Andy Sullivan captured his third win of the 2015 European Tour season at the Portugal Masters yesterday. His other 2 victories were: 2015 South African Open, Joburg Open. His other highlights of his career are: winning the Scottish…
I think, I will dedicate the Sundays for softer golf industry topics. Last time I wrote about hedgehogs at the Macdonald Portal Hotel, Golf & Spa. This time, I will be more serious. Lexi Thompson won (-15 under…
I have just heard about an interesting initiative of Callaway Golf: The Links at Petco Park. They somehow found a connection between baseball and golf. Not by accident, as per Nielsen, baseball is the most male-heavy audience, at 70%, with…
Etiqus at the recent Golf Trade Show at Harrogate announced that they have raised £10,000 for the Golf Foundation (a leading golf charity). The £10,000 raised will be spent on the Golf Foundation’s national HSBC Golf Roots program which grows golf participation among…
Within 10 months, Odyssey Golf is launching their 3rd version of Odyssey Works Tank Putters: the Odyssey Works Tank Cruiser Putters. Apparently these new Odyssey Works Tank Cruiser Putters are very similar to the previous version that was launched in…
Last week Wilson Staff announced its new Wilson Staff FG Tour F5 line of woods that will be available from January 2016. They have already tested it by tour players like Kevin Streelman. F stands for Feel in Wilson Staff's F-C-D…
Here comes the new members of Scotty Cameron Futura X line, the Scotty Cameron Futura X7 and X7M putters (M stands for MOI). Scotty Cameron and his team bring us their new putter that is utilizing innovative face-sole core…
I have just received Golf Pride Grip's performance results on the PGA Tour in 2015: Victories in 39 of the 47 official PGA TOUR events = 83% Winners using Golf Pride grips during the 2015 season earned $57,852,000; PGA…
Ashley Chesters, one of golf’s hottest young prospects has joined the Nike Golf brand team. He he has now signed a multi-year, head-to-toe deal with the iconic Swoosh brand. In 2014 when Ashley Chesters became the first player to successfully…
Probably you have already heard about the new Callaway Golf Apex irons. So, I will only try to summarize the new features of the new Apex Irons and Hybrids. Last year Callaway Golf promised that the Apex 2015…
Bobby Jones has partnered with Golf Channel Academy (GCA) to become the official clothier to its network of 64 locations and more than 200 teaching professionals throughout North America. These are the details of this partnership: Bobby Jones provides: selection of complimentary…
“Golfers have long thought of hybrids as ‘rescue clubs’ and not ‘scoring clubs,’ but we intend to change that perception,” said recently Chris McGinley, Vice President, Titleist Golf Club Marketing. The new Titleist 816H hybrids (new Titleist 816H1 and…
One of the reasons why it takes me longer to complete a round in my golf club is that I have to look for my golf ball many times. Sometimes I even have to admit that I lost…
I must admit that I have not come across with Kentwool golf socks (although they claim that they are the “World’s Best Golf Sock”. They have been manufacturing “World’s Best Golf Sock” since 2008.). At my recent purchase…
Club Car was selected as the Official Golf Car Supplier of the 2015 Solheim Cup that starts this Friday (September 18-20, 2015). The two companies are not new to each other. Club Car is cooperating with the Solheim…
After the successful 2014 Ryder Cup (at least for the Europeans) Glenmuir has been selected again as Official Ryder Cup Licensee for the 2016 and 2018 matches. This is a good news for this 125 years old golf apparel…
It is very likely that GolfBoard a 2-year-old company (started as a Kickstarter project: 127 backers pledged $105,589) lived up to expectations. In June 2015, I had the chance to report about GolfBoard's cooperation with Billy Casper Golf.…
Abacus Sportswear is not unknown for the Solheim Cup. As we have become accustomed in the last 5 years, Abacus continues to be the Official Apparel Supplier of the European Solheim Cup Team. Abacus Sportswear will provide 1,608 garments for Europe's…
It seems to me that Nike Golf is copying TaylorMade's business model by offering a purpose-built, high-tech custom golf club facility to the public. Titleist and Ping followed this best practice as well when they launched their fitting center…