Once again, I can write about a new President & CEO of Srixon / Cleveland Golf / XXIO – U.S.A. This would not be a problem if between the two appointments would not be 7 months. The outgoing President…
Probably one of the most popular topics is social media is a demand for relaxed golf attire (for this phrase we can find 720,000 results in Google) and dress code. Some people demand it because the classic golf attire…
While Asian Tour will resume negotiations with the European Tour over a proposed merger, they have just announced a partnership with ECCO Golf brand. Jesper Thuen, ECCO’s new Head of Golf, Asia, said, “We see the Asian Tour as…
There is indeed nothing new under the sun. Do you remember from 2010, TaylorMade's touch screen TVs (agency: Hello Design)? Now, Foremost Golf has just launched a new addition to its Elite Marketing Programme (EMP) with the launch of a…
It seems like Club Car is doing its best to become a thought leader in the golf industry. Once Michael Brenner (former VP of Marketing and Content Strategy at SAP) said in an article in Forbes that “thought…
Last year was the first year when I had the chance to write about the Japanese professional golfer, Hideki Matsuyama. Since then he has become the world's #12 (4 places higher than in 2015). After 2 years, Matsuyama…
Based on the success of their Fast Twist thread and receptacle technology, Softspikes has developed the Tour Lock Insert System. The new technology also features Softspikes’ new patent pending Cross System Protection (CSP). The system utilizes an ultra-low receptacle profile…
Nike Golf has just announced the addition of Australian athlete Ryan Ruffels (he is just 17 years old) to their brand team. As part of the sponsorship deal, Ryan will receive not just golf equipment from Nike Golf,…
Today, I have decided to 'move up' on the shaft of the putter to show you an interesting, supersized golf grip. I know that one of the drawbacks of a thicker golf grip is that the golfer will…
It seems like this week I talk more about putters than as usual. The reason behind this that I found a couple of putters (e.g. Ping TR 1966 Anser putter) that are interesting from a technology point of…
Do you remember when I wrote about the launch of the Odyssey Works putter line in January 2015? It seems like Odyssey Golf reconsidered the usage of Fusion RX Insert & Metal-X roll pattern. This is how the new Odyssey White Hot RX putter…
Titleist has just announced that by launching the new Titleist Vokey Design Spin Milled 6 wedges, they would like to establish a new performance standard. Therefore, during the development of the new Titleist Vokey Design Spin Milled 6 wedges…
Just like Wilson Staff (Wilson Staff 88002 putter) in 2014, now PING revives its successful Anser putter from 1966. The new TR 1966 Anser and Anser 2 arrive as PING is celebrating the iconic Anser model’s 50th birthday. In developing the…
Last year, I had already talked about the importance of mobile connectivity in golf club operations (e.g. Powerscourt Golf Club, Las Colinas Golf Club) to improve the communication among employees, but also to help golfers to communicate better…
PING was happy to announce early this week, the extended multi-year sponsorship agreements with Lee Westwood (official world golf ranking: 51st), Andy Sullivan (became pro in 2011; Official world golf ranking: 37th) and Brandon Stone (became pro in 2013; Official world golf…
A couple of weeks ago I heard about the new Callaway Chrome Soft golf ball that it will be a tough competitor for Titleist’s Pro V1x golf ball. It will be launched in two weeks (2/5/2016; Pricing: $39.99 per…
The Australian LPGA Tour player Minjee Lee had just finished her rookie year in December 2015. However, it was not an obstacle to gain a new sponsor, the ECCO Golf. She turned professional in 2014. At the age of 17,…
This post could have been solely about the victory of Lamkin at the latest Sony Open, where Lamkin brand ambassador Brandt Snedeker (earned $626,400; was equipped with Lamkin Crossline grips) in the playoff lost out on Fabian Gomez. In…
It is not the first time when I read from a golf equipment manufacturer that they have designed a new hybrid golf club that can replace irons (e.g. Titleist 816H hybrids). Can we say that replacing irons with hybrid golf…
Let's hope that Wilson Golf asked an important question from itself last year when the heralded their Driver vs. Driver first-of-its-kind television series that: How can I be relevant in the future in the golf industry? The only way…