After two years of isolation, we really need to recharge ourselves physically and mentally. Health became a top priority for many consumers, among them golfers too. I see more and more golf resorts are turning into golf &…
During the pandemic, we experienced how much this health situation has mentally worn out us. Those golf clubs and resorts that invest in employee experience for them their employees' mental health has become an increasingly important topic. In…
Would you believe that U.S. consumer sales of cannabidiol – usually abbreviated as CBD – will reach around 1.8 billion U.S. dollars by 2022? CBD is the most abundant cannabinoid found in hemp. I tell you, even more,…
How can a golf club improve its ranking in a competitive market where numerous other clubs perform similarly? I am sure that all of them are obsessed with exceeding their guests' and members' expectations. I frequently counsel my…
It is becoming evident that wellness, sustainability, and technology will hold significant importance to consumers in 2023. These trends are already showing clear signs of growing popularity. Just think about the popularity of fitness and exercise products and…
The Autograph Collection hotel brand of Marriott International was launched in 2009. It is one of the 3 soft brands from Marriott International, the others being Design Hotels and Tribute Portfolio, both inherited as part of the merger…
You have may have heard of the importance of promoting your golf club's community open day(s) as a sustainability objective (GEO Foundation: CC4l). A good example of this is Carnoustie Golf Links' Well-Being and Recruitment Day. On Tuesday…
You know how much of an admirer I am of Tom Doak's work. Last week, KemperSports won the full management of the Dismal River Club, a private golf club in Mullen, Nebraska. That's why I couldn't ignore the…
Golf clubs should not operate in isolation from the local community and region. It harms the relationship between the golf club and the local community. Golf clubs simply cannot prosper without the support of the local communities. Those…
Golf in Scotland had an extraordinary year in 2021. The number of registered golfers grew by 7.17%: 179,832 registered golfers in 2020,192,724 registered golfers in 2021. The total number of golfers was 595,000 golfers. What is less flattering…
In January, I already told you about the opening of the W Costa Navarino hotel this year. The launch of the hotel will be on August 11. It will be the first W Hotel in Greece. Before I share…
Last year Gamble Sands (located in Brewster, Wash.) launched the David McLay Kidd-designed QuickSands Course a 14-hole short course. The 18-hole Sands Course opened for play in 2014 to widespread acclaim, with the 100,000 square foot Cascades putting course following shortly thereafter. Now Gamble…
It will be a year in May that Keith Pickard joined The QHotels Collection as the Group Director of Golf, Leisure & Spa. That’s why I was wondering how he sees The QHotels Collection's situation and how they…
I think that’s a very important recognition of what Jim Croxton said at 2022 BTME. Namely: "....with golf participation and membership booming, the time has come for the leading bodies in the game to make a priority of…
I think the question has arisen in you too whether a major international competition - like the 2021 AIG Women’s Open at Carnoustie Golf Links - could affect the perception of golf. Apparently, it can. The 2021 AIG…
The COVID-19 pandemic has changed just about everything, including golf club HR and talent management. People are reevaluating their work preferences. Unfortunately, not always the job/work in golf club comes out as a winner. Employee experience must be…
The current pandemic triggered consumers – among them golfers – to make a great life refresh by changing and rebooting their lifestyles. Travel restrictions, covid testing requirements, and complicated bureaucracy in 2020 and 2021 have facilitated the rise…
Not surprisingly, you are happy to read more about the offers of the Sotogrande. It is fair to say that in 2021 we were looking for: Sustainable spaces - we care much more about the spaces in which…
I was very happy this year when I learned that the London Golf Club website is being revamped and they want to do something to achieve carbon neutrality. In my recent interview with Stephen Follett (Chief Executive, London…
I’m always happy when a golf club invents a new game format that can bring new excitement to our game. Who remembers SPRINT6GOLF or Speedgolf? Now Carnoustie Golf Links tried to come up with something new. Hopefully, we…