There are numerous methods for employing artificial intelligence (AI) in customer service. You have likely encountered chatbot services, which can significantly enhance the efficiency of the customer service experience. With customer service AI, you get a personalized response…
Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon's official electric golf caddy. Encompassing the multi-year partnership, MGI Golf products will be…
While digitalization is increasingly visible and experienced in golf clubs, its role and contribution to customer experience development are even more evident. I give you a few examples. Golf clubs have traditionally involved a lot of in-person interaction…
In today's discussions on e-commerce personalization, the following four trends are consistently brought to the forefront, paving the way for innovation and progress: Getting ready for Generative AI (which allows users to input a variety of prompts to generate new…
In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…
Elisa Guadet shared an exciting statistic from our interview yesterday. While 75% of on-course golfers are male, the gender split of players off the course is almost 50-50, with 47% female and 53% male. Syngenta's recently published study…
It has come to my attention that the majority of golf tour operators tend to prioritize the preparation of packages for prominent international golf tournaments rather than the organization of their own golf events. Please correct me if…
When dining out, it is not merely the quality of the food that customers seek. Rather, they strive to embark on a distinctive and memorable culinary journey. The experience of dining out should be a memorable and personalized…
It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…
Today, it is clearly visible and demonstrable that superb customer service/care can greatly boost sales and customer retention. The 2022 Global Consumer Trends study of Qualtrics found: 63% of consumers think companies should listen better to their feedback.…
Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…
Inflation is a big challenge for many countries in the last couple of years. Not entirely unfounded, many people also fear a recession, which could reach us even this year. At the same time, I think it is…
The omnichannel shopping behavior became the new normal and I am expecting it will continue to evolve into an ambient experience. Experiences powered by augmented reality and virtual reality, along with shoppable videos, will become more prominent as…
Golf clubs must get in the footsteps of their guest and members to be able to deliver the desired golf club experience. The time when we developed services in our golf clubs based on intuition is over. In…
Last year I reported that La Hacienda Links Golf Resort was acquired by Millenium Hospitality. The Texas-based golf course architect Kurtis Bowman has redesigned the Links Course. A new contemporary clubhouse, driving range, and practice area have been completed. La Hacienda Links…
Give golfers a great golf club membership experience and they will never leave you and spend more money in your golf club. Great! This is what every golf club is striving for. So why are so many golf…
Golf and golf participation have set so many all-time records over the last few years, it’s hard to keep track of them all. Rounds played, new golfers across all demographics, returning golfers, new women golfers, new junior golfers…
2,000+ clubs in 20 different countries trusting the Players 1st platform. In this interview, I asked Morten Bisgaard, the CEO & Co-founder of Players 1st among the others about how has customer experience measurement developed in the last 10…
A couple of months ago I shared with you that with Players 1st Member Survey, you give your members the opportunity to voice their opinion about their membership and the services provided by you and your team. The survey template…
Perhaps it is no exaggeration to say that Pleasington Golf Club (since 1891) is a real hidden treasure in North England. Pleasington Golf Club is featured in Golf Monthly’s Top 100 Hidden Gems for 2022. In the last…