A report by the National Golf Foundation in November 2023 revealed that the number of individuals utilizing golf simulators has witnessed a staggering growth of 73% since the year 2019. The report estimated that approximately 6.2 million Americans…
A few days ago, I talked with Knight Schwandt (VP of Sales, Club Caddie) about how he sees golf clubs' success in personalizing their services and making their marketing activities data-driven. You can read the details here. Do…
Foremost Golf, the UK’s largest retail and marketing services group has announced the winners of the Foremost Golf Awards for 2022: Supplier of the Year was PING, which claimed the top spot for the 13th time since the inaugural…
PING launched the PING G430 family in North America, Europe, and South America yesterday. In the lure of speed and forgiveness, I was curious about the changes since the launch of PING G410 Plus & G410 SFT drivers…
The cooperation between Troon and the Sandals Resorts goes back at least to 2015. In that year Troon was hired to help Sandals Resorts in the following areas daily operations including the clubhouse, staffing, maintenance facilities, and overall…
Personalization of products and services is one of the biggest marketing challenges for marketers as it became a must-have. For this reason, in this reason, you can hear firsthand from Drew Parsons (Territory Sales Manager Scotland & Cumbria,…
Now that I’m getting ready for my game tomorrow, I can think of nothing more than how I’m going to endure the heat. Today's temperature is 38C/100F outside and I cannot feel good without my air conditioner. It…
The size of the trunk was one of the reasons I bought a Saab many years ago. That's why it's worth taking a closer look at the new PowaKaddy Micra golf push cart. Brand new for 2022 is…
Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey. That’s why I want to…
Nassau Golf Co. Ltd has been part of TaylorMade’s golf ball supply chain for over 15 years, making urethane and ionomer balls, as well as mantles for TaylorMade’s TP5/TP5X facility in Liberty, South Carolina. TaylorMade Golf has completed…
We’ve just started getting used to the Callaway Epic MAX driver (launched in February 2021) and now the new Callaway Epic MAX Star Family is coming: Consumer PAR: 11/4. I am afraid to ask: is this the right…
The last time I visited Estonia, I really liked the atmosphere of their golf clubs. We don’t hear much about Estonian golf courses, but just recently Today's Golfer has ranked Pärnu Bay Golf Links as the #23 modern…
The recent KemperSports Golfer Insights Survey found „The majority of new golfers (58%) came to the game because of the pandemic. But they plan to play even more golf in 2021 and intend to play just as much…
Have you noticed how many golf equipment manufacturers use black? E.g. limited edition Titleist T-Series T100•S and T200 Black irons, Mizuno ST-G 220 driver, Callaway Rogue Pro Black irons, etc. I checked the significance of this color. I already had…
The brand new Fairway Social will be Bridgestone Golf’s latest golf entertainment venue partner. Similar to the cooperation with PopStroke Bridgestone Golf will provide TOUR B and e12 CONTACT golf balls (launched on February 26, 2021) golf gloves,…
My impression is that golf clubs do not make sufficient use of the potential of golf club management software. To ensure this, I asked Jacek Gulmantowicz, co-founder of Golf Booking Software. Do you think I was right or…
Last year I saw so many employee experience development initiatives at Acushnet UK. I really like them. For this reason, I thought to interview Matthew Johnson, the general manager of Acushnet UK. How do you define what is…
My best putts were done with Odyssey putters. My favorite feature of the first Odyssey Ten putters was the alignment. In the original version of Odyssey Ten putters, the designers focused on alignment and high MOI. Now in…
Last year, after a lengthy testing period, Titleist launched what they called the next-generation Titleist Pro V1 and Pro V1x golf balls. I have just received the news about the latest Titleist Pro V1 and Pro V1x. I will try…
My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…