How could Acushnet create added value for golfers?
I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…
142 entries: "taylormade"
For dedicated golfers: the new Titleist 718 irons
In 5 weeks, the new Titleist 718 irons will be available in golf shops worldwide beginning September 29, with fittings beginning September 1. Titleist says that the new Titleist 718 irons are about maximizing MOI and ball speed. What I…
Cleveland Golf announces new launcher woods and irons
I got used to it that golf equipment manufacturers in this part of the golf season usually come up with limited edition golf club models. This is why interesting the announcement of Cleveland Golf. Cleveland Golf’s new woods and…
The Paradox of the Golf Equipment Industry: The Demise of the Green Grass Shop – Part 2.
In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…
The Paradox of the Golf Equipment Industry: An Enquiry in 3 Parts
Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…
What happens if you combine Ecco Golf with GORE?
A long-awaited joint venture came alive between Ecco Golf and GORE, to create a golf shoe that combines unparalleled walking pleasure and climate comfort, as well as exceptional protection from the elements. The result is Ecco Golf’s new ECCO…
What are the benefits of the Toulon Design acquisition?
I assume you already heard about the latest acquisition of Callaway Golf. If not then, Callaway has just acquired the start-up putter company (just 11-month-old!!) the Toulon Design (based in Vista, California). Toulon Design was founded by Sean Toulon,…
Who will gain the most from Driver vs. Driver competition?
In less than 40 days, Wilson Golf's crowdsourcing, reality show the Driver vs. Driver will end. Golf Channel announced today the 11 finalists who will present their innovative driver concepts and ideas with the hopes of ultimately becoming Wilson…
What is like a carefree golf polo?
Probably one of the most popular topics is social media is a demand for relaxed golf attire (for this phrase we can find 720,000 results in Google) and dress code. Some people demand it because the classic golf attire…
Is technology becoming a new breed of sales assistant?
There is indeed nothing new under the sun. Do you remember from 2010, TaylorMade's touch screen TVs (agency: Hello Design)? Now, Foremost Golf has just launched a new addition to its Elite Marketing Programme (EMP) with the launch of a…
What can improve Callaway’s new XR OS irons & hybrids?
It is not the first time when I read from a golf equipment manufacturer that they have designed a new hybrid golf club that can replace irons (e.g. Titleist 816H hybrids). Can we say that replacing irons with hybrid golf…
Can Pinnacle Golf convince golfers to play more?
Due to my age, I will not be able to remember the start of Pinnacle Golf in the 1970s. However one thing has not changed at the brand and it is its positioning (=value/recreational/distance category golf ball). Last…
How much golf show can be profitable in Manchester?
As we could get used to it, the first months of the year is about new golf equipment and golf club membership sales. 2016 will not be an exception. In most cases, golf retailers like American Golf were…
Is the new Wilson Staff FG Tour F5 irons a game changer?
Almost a month ago I introduced you the new Wilson Staff FG Tour F5 line of woods that will be available from January 2016. Now I can show you from this product family line the Wilson Staff FG Tour F5…
Who can provide real time wearable shot tracker?
Game Golf launched today, the Game Golf Live, as the golf industry’s 1st wearable, real-time shot tracker for both iOS and Android smartphone platforms. My latest information about the price of GAME GOLF LIVE is: £159.95 (it might be different). First, I hoped Game Golf is utilizing the…
Where is the new Nike Performance Fitting Studio in Holland?
It seems to me that Nike Golf is copying TaylorMade's business model by offering a purpose-built, high-tech custom golf club facility to the public. Titleist and Ping followed this best practice as well when they launched their fitting center…
Honma Golf arrives to iPlayGolfUK
Honma Golf found an interesting venue to present and sell its golf clubs. From now on, we will be able to test or even buy Honma Golf's golf clubs at iPlayGolfUK. Mathieu Humel, a Honma Golf expert from…
Irish Golf Expo is moving to Northern Ireland
Irish Golf Expo decided to move this year to a location to hold the event (November 28-29, 2015). The place is in Northern Ireland's newest and largest exhibition venue at the Eikon Exhibition Centre in Lisburn. Although this is a…
Troy Merritt won the Quicken Loans National
How shall I start? Tiger Woods finished the Quicken Loans National at T18 (at 8-under 276). This was probably his best performance for a long time. But, what is more important is the victory of Troy Merritt. He…
Wilson Golf’s “Driver vs. Driver” crowdsourcing campaign is coming
Couple of years ago I asked why don't we have crowdsourcing campaigns and project among well established golf equipment brands like Callaway Golf. I still think that it is an untapped source of growth and tactic for content…