2215 entries: HR

paspalum turfgrass pure-dynasty-with-ACCe-pure-seed-atlas-turf-international

What breakthrough has Pure Seed achieved in paspalum turfgrass development?

By: 2024. 06. 14.

Seashore paspalum is a native, low-growing, warm-season perennial grass that reaches approximately 20 inches in height. It is best known for its salt tolerance. Seashore paspalum is widely recognized for its sustainable qualities and is consistently favored for…

TaylorMade P·DHY and PUDI utility irons on course

Could TaylorMade’s new P·UDI & P·DHY utility irons be the breakthrough for golfers?

By: 2024. 05. 08.

A recent TaylorMade research showed that UDI usage skews towards the better player, but many mid-handicappers still play utility irons. The majority of DHY™ players ranged from 6 handicaps to 18 handicaps. Another finding of this research was…

Aphrodite Hills Resort new Club Car golf carts

The Aphrodite Hills Resort has added 72 new Club Car golf carts to its fleet!

By: 2024. 03. 13.

After 14 years, it was time to say goodbye to the Club Car Precedents golf carts at the Aphrodite Hills Resort in Cyprus. The outgoing golf cart fleet has clocked up around 1.8 million kilometers since 2010. The…

Michael Herd interview HR trends 2024

What are the top HR trends & priorities for golf clubs in 2024?

By: 2024. 01. 08.

The Gartner 2024 HR Priorities Survey found that HR leaders across the globe will focus on these 5 areas: Leader and manager development, Organizational culture, Change management, HR technology (aka HRTech), Career management and internal mobility. Let us…

CMAE England appoints Mike Shrieve as new Chair of Young Managers’ Group

Why Mike Shrieve was chosen as the new Chair of CMAE England’s Young Managers’ Group?

By: 2024. 01. 04.

CMAE England has appointed Mike Shrieve as the new Chair of its Young Managers’ Group. Shrieve, Director of Golf at Bearwood Lakes Golf Club in Berkshire, will hold the position for the next two years, leading the sub-network…

Aphrodite Hills Capillary Bunkers in progress

What is the reason why Aphrodite Hills is testing the Capillary Bunkers system?

By: 2023. 10. 18.

It has come to my attention that Aphrodite Hills is currently undergoing a trial of the Capillary Bunkers system. This trial has been initiated with the objective of identifying an alternative solution to reduce the expenses incurred in…

Aphrodite Hills Golf Resort golf course in sunset ClubstoHire

How does ClubstoHire boost Aphrodite Hills Golf Resort’s revenue efficiently?

By: 2023. 10. 10.

A frequent topic in recent years is how to create new sources of revenue for our golf clubs. Another urgent topic is enhancing and developing the customer experience for our golf club guests and members. I was inspired…

The Shropshire Golf Centre driving range Trackman technology

What should The Shropshire Golf Centre’s £400k driving range renovation include?

By: 2023. 07. 17.

The operations of golf courses, including driving ranges, are gradually moving towards digitalization. There is mounting evidence that the traditional driving range experience is no longer appealing or competitive. As golfers, we highly value the importance of distances…

Trump Turnberry family room

How does Trump Turnberry help you survive hectic days between Christmas & New Year?

By: 2022. 11. 28.

How many of you will stay at home and spend the days between Christmas and New Year in a traditional way? Or exchange Christmas presents in the shops? Or simply escape from the usual events and activities. Some…

Chrome Soft Truvis Shamrock Studio

How can the new Callaway Chrome Soft Truvis Shamrock golf balls save our game?

By: 2022. 03. 08.

Callaway Golf claims they invested over $50M to create proprietary precision design techniques andmanufacturing specifications that deliver their tightest dispersion, fastest speeds, and unparalleled distance and control from every ball. Did they manage to reach their goal with…

2022 golf club marketing trends New Year is coming

2022 golf club marketing trends – thriving through customer centricity

By: 2021. 12. 27.

I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…

PowaKaddy logo White-696x491

Will PowaKaddy’s new videos cut through the noise on YouTube?

By: 2021. 06. 28.

PowaKaddy has created a set of high-tech product (5) videos showcasing the pioneering 2021 trolley range. I wouldn’t say that PowaKaddy is an early adopter of YouTube for brand communication. In the second half of this article, I will…

CPG Ian Randell

CPG Thrive – A plan for the future that ensures the CPG, national PGAs & the sport thrive

By: Ian Randell - Chief Executive, Confederation of Professional Golf 2021. 01. 26.

Whilst 2020 presented many challenges to the golf industry and wider society, the recent release of the Confederation of Professional Golf’s [CPG] new strategic plan promises not only a thriving future for the organisation but perhaps more vitally,…

ECCO S-THREE hybrid shoes Masters-player-shoe- side-A1

Where is the breakthrough in the new ECCO S-THREE hybrid shoes?

By: 2020. 11. 10.

ECCO GOLF has unveiled a special edition of the ECCO S-THREE hybrid shoes that will be worn by ECCO GOLF ambassadors, Erik van Rooyen and Henrik Stenson, at the year’s final major championship. Many of the shoes in the current…

Synchronicity Product Image Small

Synchronicity becomes a wellbeing partner of Troon

By: 2020. 07. 30.

Would you believe that U.S. consumer sales of cannabidiol – usually abbreviated as CBD – will reach around 1.8 billion U.S. dollars by 2022? CBD is the most abundant cannabinoid found in hemp. I tell you, even more,…

Rockliffe Hall interview with Jason Adams MD

How does Rockliffe Hall handle the HR challenges caused by the coronavirus crisis?

By: Jason Adams - Managing Director, Rockliffe Hall 2020. 05. 27.

As a business we recognised in the very early days the potential dangers Covid-19 may bring.          We heightened our hygiene procedures across the resort immediately and ordered additional hand sanitizer to be available and visible for Golf Members…

Callaway Chrome Soft golf ball 2020 Hero-Concept-03

What makes the Callaway Chrome Soft golf ball go further?

By: 2020. 02. 13.

Two years ago I highlighted that Callaway Golf used graphene its Callaway Chrome Soft golf ball. It seems like the graphene insert in the Dual SoftFast™ Core has worked well for Callaway Golf. In the latest Callaway Chrome…

Ecco S-Three golf shoes-upper-MABS-black and white version

How can the Ecco S-Three golf shoes enhance our comfort?

By: 2020. 01. 28.

It is not a bad idea to treat separately the 3 distinct areas of the golf shoe sole. Ecco Golf invented the ZONAL FLUIDFORM™ TECHNOLOGY, that creates a molded midsole with three distinct zones of softness to ensure the…

Mizuno MP-20 HMB irons 2019

Mizuno MP-20 HMB irons with forged Chromoly material

By: 2019. 09. 27.

One of the things I like in writing about new golf clubs is how manufacturers are trying to find new materials to improve performance. This is also true regarding the latest Mizuno MP-20 HMB irons. In the last…

Foxhills Club & Resort Chris Fitt now director of golf and leisure

Foxhills Club & Resort: Chris Fitt is the new director of golf and leisure

By: 2019. 06. 20.

In 2017, Chris Fitt was appointed by the Foxhills Club & Resort as golf director. Now, he has got a new challenge. Membership renewal figures this year were at 98%. They have got around 3,500 members across all…