When Tim Schantz, President and CEO of Troon, went looking for the company's next Chief Human Resources Officer, he wasn't shopping for an HR administrator. He was looking for a transformation architect — someone who could bring order,…
Callaway Apparel chose to blend traditional Southern charm with modern technical performance in its Men’s SS26 Patrons Only Collection as a deliberate brand strategy—one that fuses emotional resonance with functional credibility. Capturing the Cultural Equity of April’s Season…
Husqvarna Group is embarking on an exciting journey by entering an exclusive distribution agreement with Relox Robotics, adding a groundbreaking autonomous golf range ball-picking solution to its portfolio across European markets. As the sole distributor of Relox Robotics’…
As the year draws to a close, the golfing world often reflects on performance, progress, and the promise of a fresh start. At La Cala Resort, however, reflection blends seamlessly with celebration. This December, the iconic Costa del…
Toptracer, the world’s number one range technology and official range technology of the PGA of America, announces a virtual Global Challenge on Bethpage Black that will take place at partner ranges around the globe from Sept. 22 –…
The Austrian Alpine Open, presented by SalzburgerLand, will take place from May 29 to June 1, 2025. This thrilling event continues the legacy of the DP World Tour in Austria, building on the tradition established since 2010 at…
The International Monetary Fund (IMF) predicts Bahrain's economy will grow by 3% in 2024 but accelerate to 3.5% in 2025, supported by manufacturing and private sector credit expansion. Despite the challenges, significant uncertainty and risks persist, such as…
Second Sun, a pioneering force in cutting-edge sustainability solutions for turf management, proudly announces Christian Faergemann's appointment as Strategic Advisor and investor. Faergemann's wealth of experience in the golf industry, coupled with a profound understanding of the synergy…
The Allred family has chosen Troon to manage its Tubac Golf Resort & Spa, Rancho Manana Golf Club, and Sedona Golf Resort. As part of this agreement, the three properties will benefit from Troon’s suite of services, including…
Seashore paspalum is a native, low-growing, warm-season perennial grass that reaches approximately 20 inches in height. It is best known for its salt tolerance. Seashore paspalum is widely recognized for its sustainable qualities and is consistently favored for…
A recent TaylorMade research showed that UDI usage skews towards the better player, but many mid-handicappers still play utility irons. The majority of DHY™ players ranged from 6 handicaps to 18 handicaps. Another finding of this research was…
After 14 years, it was time to say goodbye to the Club Car Precedents golf carts at the Aphrodite Hills Resort in Cyprus. The outgoing golf cart fleet has clocked up around 1.8 million kilometers since 2010. The…
The Gartner 2024 HR Priorities Survey found that HR leaders across the globe will focus on these 5 areas: Leader and manager development, Organizational culture, Change management, HR technology (aka HRTech), Career management and internal mobility. Let us…
CMAE England has appointed Mike Shrieve as the new Chair of its Young Managers’ Group. Shrieve, Director of Golf at Bearwood Lakes Golf Club in Berkshire, will hold the position for the next two years, leading the sub-network…
It has come to my attention that Aphrodite Hills is currently undergoing a trial of the Capillary Bunkers system. This trial has been initiated with the objective of identifying an alternative solution to reduce the expenses incurred in…
A frequent topic in recent years is how to create new sources of revenue for our golf clubs. Another urgent topic is enhancing and developing the customer experience for our golf club guests and members. I was inspired…
The operations of golf courses, including driving ranges, are gradually moving towards digitalization. There is mounting evidence that the traditional driving range experience is no longer appealing or competitive. As golfers, we highly value the importance of distances…
How many of you will stay at home and spend the days between Christmas and New Year in a traditional way? Or exchange Christmas presents in the shops? Or simply escape from the usual events and activities. Some…
Callaway Golf claims they invested over $50M to create proprietary precision design techniques andmanufacturing specifications that deliver their tightest dispersion, fastest speeds, and unparalleled distance and control from every ball. Did they manage to reach their goal with…
I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…