As I promised last week, today Patrick Rahme the Co-founder & CEO of All Square Golf will share with us his thoughts about niche social networks' role in driving favorable customer experience. Hearing what customers say about your golf…
Here is a Sunday off-topic story, that I found cute. Macdonald Portal Hotel, Golf & Spa has partnered with Wirral Hedgehog Rescue for an initiative to re-home injured and abandoned young hedgehogs on the extensive and attractive golf course. Macdonald…
Most recently, as part of the next stage of Scotland’s bid to host The 2019 Solheim Cup, a team of Ladies European Tour officials inspected The Gleneagles Hotel. They spent 2 days touring the hotel, golf courses and other facilities as…
Bobby Jones has partnered with Golf Channel Academy (GCA) to become the official clothier to its network of 64 locations and more than 200 teaching professionals throughout North America. These are the details of this partnership: Bobby Jones provides: selection of complimentary…
As part of the 20-year anniversary, Kiva Dunes Golf and Beach Resort is now undergoing a $3.5 million enhancement. As part of the project the Jerry Pate designed golf course will be improved and they will add also a…
Do you remember when I wrote in July about Al Zorah Golf Club? If not, then just a brief reminder. It will be a par-72, 18-hole golf course (designed by Nicklaus Design) in Ajman (I would say in…
“Golfers have long thought of hybrids as ‘rescue clubs’ and not ‘scoring clubs,’ but we intend to change that perception,” said recently Chris McGinley, Vice President, Titleist Golf Club Marketing. The new Titleist 816H hybrids (new Titleist 816H1 and…
One of the reasons why it takes me longer to complete a round in my golf club is that I have to look for my golf ball many times. Sometimes I even have to admit that I lost…
I must admit that I have not come across with Kentwool golf socks (although they claim that they are the “World’s Best Golf Sock”. They have been manufacturing “World’s Best Golf Sock” since 2008.). At my recent purchase…
Club Car was selected as the Official Golf Car Supplier of the 2015 Solheim Cup that starts this Friday (September 18-20, 2015). The two companies are not new to each other. Club Car is cooperating with the Solheim…
After the successful 2014 Ryder Cup (at least for the Europeans) Glenmuir has been selected again as Official Ryder Cup Licensee for the 2016 and 2018 matches. This is a good news for this 125 years old golf apparel…
It is very likely that GolfBoard a 2-year-old company (started as a Kickstarter project: 127 backers pledged $105,589) lived up to expectations. In June 2015, I had the chance to report about GolfBoard's cooperation with Billy Casper Golf.…
Troon has partnered with Executive OutReach Events to create the Troon Corporate Academy. Troon would like to help corporations to improve their relations with employees and customers and provide them unique recognition experience. The Troon Corporate Golf Academy can be implemented on…
Next week will kick off in South England this year's 'To Heath & Links' study tour with 70 leading golf architects (US, Australia, Europe). The study tour is organised by the European Institute of Golf Course Architects and supported by…
Abacus Sportswear is not unknown for the Solheim Cup. As we have become accustomed in the last 5 years, Abacus continues to be the Official Apparel Supplier of the European Solheim Cup Team. Abacus Sportswear will provide 1,608 garments for Europe's…
It seems to me that Nike Golf is copying TaylorMade's business model by offering a purpose-built, high-tech custom golf club facility to the public. Titleist and Ping followed this best practice as well when they launched their fitting center…
In October Titleist will launch its new Titleist DT TruSoft golf ball. The new golf ball will be available from October 1 in the U.S. Titelist DT TruSoft golf ball will replace Titleist DT SoLo. There is probably one major difference…
Macdonald Hotels & Resorts seems to understand the importance of customer retention. They want to reward golf players across the UK with the launch of the group’s first ever pay and play reward programme, Loyal-Tee. Loyal-Tee loyalty card will…
In July I wrote about how Ojee Golf's Talon is using crowdfunding (on INDIEGOGO) to finance product development. Ojee Golf set then a 60-day crowdfunding target of £20,000. Now they can be satisfied as they reached £21,000. According to my sources Ojee Golf…
IGTM (International Golf Tourism Market) has helped generate more than €79 million worth of business for the golf travel industry since 2012. Reed Travel Exhibitions found that 31% of attending buyers negotiated between €50,000 and €200,000 worth of business,…