Two years ago, I mentioned that Chart Hills Golf Club would build a new 6-hole ‘The Loop’ par-3 golf course designed by Sir Nick Faldo. Does that ring a bell? Chart Hills has just completed the construction of…
In today's discussions on e-commerce personalization, the following four trends are consistently brought to the forefront, paving the way for innovation and progress: Getting ready for Generative AI (which allows users to input a variety of prompts to generate new…
Would you believe that between 35-50% of the world’s mangrove forests were lost between 1980-2000? The Rainforest Trust makes that claim. It is worth knowing that mangrove forests provide ideal habitats for fish, crustaceans, and other organisms seeking…
Seashore paspalum is a native, low-growing, warm-season perennial grass that reaches approximately 20 inches in height. It is best known for its salt tolerance. Seashore paspalum is widely recognized for its sustainable qualities and is consistently favored for…
Bernhard and Company has just unveiled its new brand and sharpening systems brochure. Let's analyze it from a business-to-business (B2B) content marketing perspective. I usually recommend interactive content to my clients because: Their audience can actively engage with…
I am slowly reaching the age when I have to pay much more attention to health problems that I previously only heard about. Don't worry; I'm perfectly healthy. The point is that I want to live much more…
Mearns Castle saw marginal gains in the first year after the installation, increasing its yearly golf balls hit to just over 4 million. The next year, with Toptracer’s product improving and gaining traction, turnover was up 25% in…
Your marketing and design efforts in the pro shop are pivotal in converting potential customers into buyers and fostering brand loyalty. In other words, in contemporary retail, the store concept has transcended its conventional role as a mere…
Just before the weekend, I stumbled upon a significant initiative that aims to make golf more inclusive and accepting of individuals with disabilities. I’m excited to share this with you today. England Golf and The Golf Trust, a…
Dream Golf, a collection of golf resorts and new properties in development, today announced that longtime Bandon Dunes General Manager Don Crowe has been named Senior Vice President of Operations. In his new position, Crowe will support operations…
St Andrews Links Trust has announced a record year for 2023 with unprecedented demand and revenue across its golf courses and facilities, with 283,082 rounds played at the historic venue. St Andrews Links Trust, the body responsible for…
Robert Trent Jones II Golf Course Architects (RTJ II) has been awarded the commission to design a new golf course for Cotton Bay Club on the island of Eleuthera in The Bahamas. The original Cotton Bay Golf Club…
Tagmarshal, the market leader in optimizing on-course operations and pace-of-play management, has just partnered with Club Caddie. Tagmarshal and Club Caddie have aligned their focus on daily-fee courses and country clubs, solidifying their dedication to optimizing operations and…
In April, I shared the exciting news that the Menai-Davis family, proprietors of the Bridgetown Golf Group, will unveil their third golf course, The Inspiration Club, on June 1st. The new course is located just south of A40 Western…
The 31st edition, 2024 Luzhou Laojiao Guojiao 1573 World Corporate Golf Challenge World Final, will be held in Hainan, the second-largest island in China. The World Corporate Golf Challenge global committee and the Bureau of Tourism, Culture, Radio,…
I consider all endeavors and measures to foster sustainability and environmental friendliness in golf positive. The International Turfgrass Research Initiative is no exception. The Scandinavian Turfgrass and Environment Research Foundation (STERF), The R&A, and the United States Golf…
Due to the COVID-19 pandemic, affluent purchasers prefer larger, more private indoor spaces as they devote more time to their residences. They are again embracing the gated community and private club model, including country, yacht, and golf clubs.…
When clients ask for influencer marketing advice, I suggest collaborating with relevant influencers for extended partnerships rather than short-term and sporadic campaigns. In short, consider evolving the successful influencer campaigns into brand ambassadors. This role enables your brand ambassadors…
Playsport Golf Range, one of the UK’s biggest driving ranges, has reported record business growth in 2023 following the installation of Toptracer Technology. Located on the outskirts of Glasgow, the multi-floor driving range boasts 56 premium bays and…
Arrow Global, a leading European vertically integrated asset manager, acquired three Vilamoura hotels – Dom Pedro Portobelo, Dom Pedro Marina, and Dom Pedro Vilamoura – along with five flagship Vilamoura golf courses – Old Course, Pinhal, Laguna, Millennium,…