A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…
I have written before about who the golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…
The operations of golf courses, including driving ranges, are gradually moving towards digitalization. There is mounting evidence that the traditional driving range experience is no longer appealing or competitive. As golfers, we highly value the importance of distances…
I told you in July that Toptracer is giving golfers across the globe a unique chance to take on The Old Course at St Andrews during Open week in the latest edition of its 9-Shot Challenge global tournament series. Now I can…
I still see many underdeveloped/old-school driving ranges in operation. Even though there is a striking difference in customer experience between a non-tech driving range and one with driving technology solutions (e.g. Toptracer Range, Inrange Golf, Trackman Range, etc.).…
Before I would share with you the latest success of Inrange Golf in South Africa and Mauritius, let's have a look what are the expectations and the needs of the future golf generations (Millennials, Generation Z). These two…
The game of golf arrived at that level/stage - like runners - where golfers want to learn more about their games on the course (e.g. by Arccos Golf), but on the driving range as well. Wearables, smart clothing,…
Analyzing the gamer statistics, Topgolf's new game has the potential to resonate with Millennials and Gen Z. Various insights into gaming demographics support this. Here are some compelling stats about gamers: By 2024, there are expected to be 3.32…
It's been a week since I last wrote to you about how the power of convenience can transform the customer experience at your golf club for the better. A study conducted by Salesforce two years ago revealed that…
The $6.8 million project, part of a 3-phase, 10-year plan at the Alpine Country Club, is scheduled to begin in July 2025 and be completed in Fall 2027. Renowned golf course architect John Fought was engaged to develop…
Last year, Sega acquired Rovio Entertainment, the company behind Angry Birds, for an astounding €706 million ($776 million). The deal aims to utilize Rovio's expertise to enhance Sega's IP in the mobile space, including Sonic The Hedgehog, which has already succeeded…
Do not be misled by the recent decline in Topgolf Callaway Brands stock. According to The Motley Fool, Topgolf's stock has decreased by 20% year to date and 33% over the last 12 months. Indoor golf and entertainment…
Sneaker culture has transformed from a specialized interest among athletes and collectors to a worldwide phenomenon that has revolutionized the fashion industry. Michael Jordan's collaboration with Nike, which commenced in 1984, laid the foundation for popularizing sneaker culture.…
On June 23, 1988, a NASA scientist's testimony significantly expanded global awareness of climate change. Concurrently, businesses began recognizing environmentalism as a marketable attribute. Coincidentally, this period marked the inception of the term "greenwashing." This was important to…
Troon has been selected to manage the Valley Country Club - Founded in 1956 - in Centennial, Colorado, southeast of Denver. Troon Privé, Troon's private club operating division, will manage club operations, agronomy, food and beverage, and membership…
In the contemporary golf industry, integrating advanced driving range technologies such as Toptracer Range or TrackMan Range is prevalent in golf academies. Remarkably, golf clubs increasingly redefine their academies as comprehensive golf destinations featuring these state-of-the-art facilities. I…
Toptracer, the world’s number one range technology, has announced a five-year partnership with The R&A for The Open and AIG Women’s Open. The agreement will see Toptracer deliver innovations in unique ways so that fans can engage with…
The Old Course at Dom Pedro Golf Vilamoura is probably the most popular of the Dom Pedro Golf venues. During these months, the golf club undergoes an extensive renovation. In 2018, when I spoke at the Share Algarve…
Back in 2017, I had the pleasure of meeting Colin Mayes in person during the 2017 World Swimming Championships in Hungary. Colin competed in the senior category, and at his request, I took him to visit the Pannonia…
Two years ago, I mentioned that Chart Hills Golf Club would build a new 6-hole ‘The Loop’ par-3 golf course designed by Sir Nick Faldo. Does that ring a bell? Chart Hills has just completed the construction of…