What is the inspiration of Redbourn Golf Club with its driving range? Do they want to transform it into a top-tier facility with ultra-long-range, state-of-the-art tech, and extensive target facilities? A top-tier driving range should offer today: Advanced…
A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…
I have written before about who the golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…
The operations of golf courses, including driving ranges, are gradually moving towards digitalization. There is mounting evidence that the traditional driving range experience is no longer appealing or competitive. As golfers, we highly value the importance of distances…
I told you in July that Toptracer is giving golfers across the globe a unique chance to take on The Old Course at St Andrews during Open week in the latest edition of its 9-Shot Challenge global tournament series. Now I can…
I still see many underdeveloped/old-school driving ranges in operation. Even though there is a striking difference in customer experience between a non-tech driving range and one with driving technology solutions (e.g. Toptracer Range, Inrange Golf, Trackman Range, etc.).…
Before I would share with you the latest success of Inrange Golf in South Africa and Mauritius, let's have a look what are the expectations and the needs of the future golf generations (Millennials, Generation Z). These two…
The game of golf arrived at that level/stage - like runners - where golfers want to learn more about their games on the course (e.g. by Arccos Golf), but on the driving range as well. Wearables, smart clothing,…
The boardrooms of European golf don't usually generate headlines. The sport's media spotlight tends to fall on Tour players, major championships, and the occasional controversy over handicap systems or equipment regulations. But behind every tee time, manicured fairway,…
In an industry wrestling with chronic staff shortages, an aging workforce, and guests who demand excellence at every touchpoint, one golf club in the northeast of England has quietly built something the rest of the leisure sector is…
In the quietly competitive world of British links golf, Prince's Golf Club has done something that most heritage venues only dream of: it has turned a storied but underfunded property into a genuine top-100 destination, without selling out to…
There is a moment, familiar to anyone who has handed a beginner a club for the first time, when uncertainty turns into delight. The ball finds the air; a smile breaks through. Women's Golf Day was built around…
There are golf destinations that require no introduction — Pebble Beach, St. Andrews, and Augusta. And then there are the ones that stop you mid-scroll with the simple audacity of their geography. Dreamland Golf Club, perched on the…
In 2024, Newark Golf Club was days away from the kind of end that dozens of British golf clubs quietly suffer each decade, an insolvency that would have scattered members, sold off land, and written off a course…
The Austrian Alpine Open is transforming a storied ski resort into a world-class golf destination, and the course is already playing as dramatic as its mountain backdrop. Kitzbühel is a town that knows how to stage a spectacle.…
Toptracer, the world’s number one range technology, today announced the launch of Toptracer Go, a breakthrough solution designed to make premium range technology accessible to more facilities than ever before. At just $999 per month (€979/month; 8,991 SEK/month;…
In the crowded theatre of Scottish golf — where St Andrews commands its pilgrimages and Gleneagles its five-star coronations — there has always been a quieter story to tell. Kinross Golf Courses, nestled in the rolling heart of…
I'll be honest — Georgia was not on my radar as a golf destination. So when an invitation arrived in mid-February from Alex Day, Director of Golf at Paragraph Golf & Spa Tabori, asking me to come and…
When the Golf Association of Philadelphia commissioned the design of Cobbs Creek Golf Course in 1913, the intent was straightforward: create a world-class public course for the city of Philadelphia. More than a century later, that founding spirit…
When the world’s largest golf management company signs a new preferred partner, the industry pays attention. When that partner makes the synthetic putting greens increasingly found in the backyards of Fortune 500 executives and the practice facilities of…