I am slowly reaching the age when I have to pay much more attention to health problems that I previously only heard about. Don't worry; I'm perfectly healthy. The point is that I want to live much more…
It has come to light that Google's policy regarding the support of third-party cookies is slated for discontinuation by the first quarter of 2024. This long-standing decision will likely have significant implications for golf clubs and resorts that…
I am pleased to announce that Pam Didner, a renowned B2B speaker, author, and consultant, has graciously accepted my invitation to share her expertise on the Golf Business Monitor. Here is her first article. Technology is fully ingrained…
I think the question has arisen in you too whether a major international competition - like the 2021 AIG Women’s Open at Carnoustie Golf Links - could affect the perception of golf. Apparently, it can. The 2021 AIG…
I am so happy that the organizers of the 2021 AIG Women's Open (16-22 August 2021) at Carnoustie Golf Links will not offer single-use plastic bottles instead will offer water refilling stations and reusable stainless steel bottles. It…
The Women's British Open is returning again to the Woburn Golf Club. The new title sponsor of the event is AIG. So between 2019-2024, it is called as the AIG Women's British Open. The AIG Women’s British Open…
Back in 2015, I already had the feeling that Ricoh's sponsorship of the Women's British Open will not continue after 2018. The company has been the title sponsor of the Ricoh Women’s British Open since 2007. In 2018, the Women’s…
Las Colinas Golf & Country Club has recently partnered with Lady Golfer magazine to support their #ThisGirlGolfs campaign (launched in 2015; a collaboration between England Golf, The Scottish Golf Union, the PGA and National Club Golfer) and offer…
Couple of years ago I asked why don't we have crowdsourcing campaigns and project among well established golf equipment brands like Callaway Golf. I still think that it is an untapped source of growth and tactic for content…
In the last couple of months we are excited about Rory McIlroy's sponsorship deal whether he will play with Nike Golf or with something else. Little bit less interesting and more obvious is Padraig Harrington's future with Wilson…
The future may not just be around the corner—it may already be here. Sustainability is now a critical issue for the textile industry, with the clothing sector being one of the world's most significant contributors to environmental degradation.…
In recent years, it has become increasingly evident that content creators have driven more ROI than traditional digital advertising without creators. Furthermore, brand marketers have identified sponsored digital ads featuring creators as the most effective marketing strategy. Authenticity remains a crucial…
COBRA Golf has introduced its new KING TEC irons, specifically designed to help golfers with a handicap of 20 or less improve their performance on the course. KING TEC IRONS The new KING TEC irons, aimed at 0-12 handicaps…
Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon's official electric golf caddy. Encompassing the multi-year partnership, MGI Golf products will be…
Golf Genius, the top cloud-hosted golf software solutions provider, has recently introduced an innovative feature to its Tournament Management solution. This new feature allows for quick and efficient setup and management of golf competitions, streamlining the process for…
In 2025, golf clubs and resorts aiming to maximize tee time and hotel bookings should consider the following six relatively new aspects to enhance their appeal to golf tourists. It's evident how significant visual experiences are in influencing…
Influencer Intelligence's Influencer Marketing 2024 found brands place greater trust in influencers. 57% of respondents stated that influencers have helped create content that they have used on their brand's owned channels. The third (33%) found the most remarkable…
Five years have passed since I covered the Hoiana Shores Golf Club inauguration in Vietnam. During that time, I conducted a brief interview with Ben Styles, the Vice President of Golf at the time (he currently serves as…
The Vokey Design V Grind, a lob wedge that provides players with increased bounce on square-faced shots and enhanced relief for open-faced shots, is now accessible through WedgeWorks on Vokey.com. When the V Grind face is opened, its heel,…
After more than a year of anticipation, I can share with you the completion of the largest Five Iron Golf venue in Dubai to date. The venue spans 32,038 square feet and houses 17 simulators powered by Trackman…