Employee Experience Development (EX) and Professional Player Experience Development (PX) were traditionally regarded as operational matters, primarily concentrated on human resources processes and team logistics. However, both areas have evolved into strategic performance drivers, informed by data analytics,…
I am slowly reaching the age when I have to pay much more attention to health problems that I previously only heard about. Don't worry; I'm perfectly healthy. The point is that I want to live much more…
It has come to light that Google's policy regarding the support of third-party cookies is slated for discontinuation by the first quarter of 2024. This long-standing decision will likely have significant implications for golf clubs and resorts that…
I am pleased to announce that Pam Didner, a renowned B2B speaker, author, and consultant, has graciously accepted my invitation to share her expertise on the Golf Business Monitor. Here is her first article. Technology is fully ingrained…
I think the question has arisen in you too whether a major international competition - like the 2021 AIG Women’s Open at Carnoustie Golf Links - could affect the perception of golf. Apparently, it can. The 2021 AIG…
I am so happy that the organizers of the 2021 AIG Women's Open (16-22 August 2021) at Carnoustie Golf Links will not offer single-use plastic bottles instead will offer water refilling stations and reusable stainless steel bottles. It…
The Women's British Open is returning again to the Woburn Golf Club. The new title sponsor of the event is AIG. So between 2019-2024, it is called as the AIG Women's British Open. The AIG Women’s British Open…
Back in 2015, I already had the feeling that Ricoh's sponsorship of the Women's British Open will not continue after 2018. The company has been the title sponsor of the Ricoh Women’s British Open since 2007. In 2018, the Women’s…
Las Colinas Golf & Country Club has recently partnered with Lady Golfer magazine to support their #ThisGirlGolfs campaign (launched in 2015; a collaboration between England Golf, The Scottish Golf Union, the PGA and National Club Golfer) and offer…
Couple of years ago I asked why don't we have crowdsourcing campaigns and project among well established golf equipment brands like Callaway Golf. I still think that it is an untapped source of growth and tactic for content…
In the last couple of months we are excited about Rory McIlroy's sponsorship deal whether he will play with Nike Golf or with something else. Little bit less interesting and more obvious is Padraig Harrington's future with Wilson…
For three decades, J.LINDEBERG has stood at the intersection of Scandinavian design, high-performance sportswear, and progressive fashion. In 2026, the brand enters a milestone year—returning to the PGA Show with purpose, momentum, and a clear vision for its…
News has just arrived that Europe’s #1 push cart and golf bag manufacturer, BIG MAX, has appointed former Wilson global commercial director Doug Wright to lead its U.S. operations. BIG MAX USA is now looking to expand significantly…
Partnerships are no longer a peripheral growth lever in B2B and SaaS. They are fast becoming a central pillar of commercial strategy. As organizations look ahead to 2026, a clear majority of B2B and SaaS leaders plan to…
The digital transformation in the sports and leisure software sector is not limited to hotel-style digitalization; significant advancements in golf club management software occurred in 2025. Software providers are responding to the industry's growing demand for operational efficiency,…
SRIXON has just expanded its renowned ZXi Iron family into the game improvement category with the introduction of the all-new Srixon ZXiR and ZXiR HL Irons. Designed with innovative materials and a commitment to meticulous craftsmanship, these irons…
Yas Links Abu Dhabi has entered a transformative new chapter with the official launch of the Tommy Fleetwood Academy (TFA). This milestone redefines player development standards in the UAE capital and strengthens the venue’s reputation as a regional…
Earlier this year, I highlighted the exciting changes technology is bringing to the hospitality sector, particularly within the golf club industry. By integrating advanced technology into golf club operations, we can unlock numerous opportunities that significantly enhance our…
Global Golf Post has announced the inaugural class of GGP Futures, a groundbreaking initiative that celebrates the next generation of leaders shaping the future of golf. In partnership with influential organizations and key voices across the industry, the…
As the golf season approaches its end and the courses become quieter, I couldn't have timed the testing of my newly received Copper Tech Plus golf gloves better. My journey with golf gloves has been mixed, filled with…