Through a partnership with DP World Tour, FedEx has taken on the role of Title Sponsor for the prestigious Open de France held at Le Golf National. FedEx has become the official sponsor of the 106th edition of…
The golf industry has been known to be stubborn. Even when the need for change feels crystal clear, courses and their operators stand firm in old ways and honor tradition. However, GMs are being notified now that course…
Boxto (Launched at the 2023 PGA Merchandise Show) – manufacturer of premium handcrafted leather golf shoes and belts – has appointed 7 new independent sales reps for territories across the U.S. as it prepares for a landmark 2024.…
Yesterday, I shared some news about Sami Strutt, who has decided to step down as COO of the British & International Golf Greenkeepers Association. After dedicating 30 years of service to the organization, Sami has decided to move…
The proliferation of advertisements on digital displays - indoor golf media - within golf clubs has become increasingly evident. This trend is noteworthy due to its potential to impact communication efficiency significantly. To gain a comprehensive understanding of…
For a considerable time, I have been underscoring the significance of social proof as a central tool for attaining trust, soliciting interest, and ultimately boosting sales. In light of this, I will refrain from repeating myself. If you…
It is gratifying to observe that the golf industry has seen an increase in sustainability success stories as of late. Such instances of environmental stewardship are a testament to the industry's growing consciousness of its impact on the…
A few days ago, I talked with Knight Schwandt (VP of Sales, Club Caddie) about how he sees golf clubs' success in personalizing their services and making their marketing activities data-driven. You can read the details here. Do…
I often find that people confuse diversity and inclusion. Let's clarify these concepts before we proceed with the news. Diversity in the workplace entails the recognition and appreciation of the variances in age, gender, ethnicity, religion, disability, sexual…
It is imperative that St Andrews Links switch from single-use plastic bottles to more sustainable alternatives. This move towards environmental consciousness is commendable and essential in the current global climate. Fortunately, many golf clubs have switched to reusable…
I was taught that keeping your lower body stable while putting is really important. Golf Pride's new Reverse Taper grip tries to help us with this. Would it really depend on that? Reverse Taper - a new technology…
Technology has revolutionized urban mobility, with app-enabled scooters and bikes now a staple in major cities. Similarly, Digital transformation is indispensable in the golf industry. Yet, while some operations have been transformed, others remain untouched. Considering the advancements…
It is becoming increasingly common to hear about golf clubs achieving GEO Certified status, but we hear very little about golf tournaments achieving the same GEO Certified Tournament status. Why have only 18 international golf tournaments - Hero…
In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…
I hope it is now clear to everyone that every golf club must spend on sustainability. What is more interesting now is what a golf club does at the local level for sustainability. That's why I'm interested in…
Once again, ECCO Golf is trying to utilize the power of celebrity social endorsement to build trust for its ECCO Golf BIOM H4 golf shoes and drive sales. In 2022, Lydia Ko designed a custom version of the…
Should Golf Genius consider providing website development services to their customers, even if it means partnering with another company? This reminded me of the fact that Golf Genius launched its new service - a fully integrated website solution…
Here, at the beginning, I will quickly summarize for you what you need to know about the 151st Open Championship. This year, Royal Liverpool Golf Club, on the north-west coast of England, hosts the 151st edition from 20–23…
Trees greatly enhance our well-being, and their benefits cannot be overstated. Let me share with you 10 ways in which trees greatly benefit us. Trees produce oxygen. Trees remove carbon dioxide from the atmosphere. Trees help to regulate…
Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…