Partnerships are no longer a peripheral growth lever in B2B and SaaS. They are fast becoming a central pillar of commercial strategy. As organizations look ahead to 2026, a clear majority of B2B and SaaS leaders plan to…
The digital transformation in the sports and leisure software sector is not limited to hotel-style digitalization; significant advancements in golf club management software occurred in 2025. Software providers are responding to the industry's growing demand for operational efficiency,…
SRIXON has just expanded its renowned ZXi Iron family into the game improvement category with the introduction of the all-new Srixon ZXiR and ZXiR HL Irons. Designed with innovative materials and a commitment to meticulous craftsmanship, these irons…
Yas Links Abu Dhabi has entered a transformative new chapter with the official launch of the Tommy Fleetwood Academy (TFA). This milestone redefines player development standards in the UAE capital and strengthens the venue’s reputation as a regional…
Earlier this year, I highlighted the exciting changes technology is bringing to the hospitality sector, particularly within the golf club industry. By integrating advanced technology into golf club operations, we can unlock numerous opportunities that significantly enhance our…
Global Golf Post has announced the inaugural class of GGP Futures, a groundbreaking initiative that celebrates the next generation of leaders shaping the future of golf. In partnership with influential organizations and key voices across the industry, the…
As the golf season approaches its end and the courses become quieter, I couldn't have timed the testing of my newly received Copper Tech Plus golf gloves better. My journey with golf gloves has been mixed, filled with…
I must admit, I wasn't particularly familiar with Swedish tailoring until I researched it. It turns out, Swedish tailoring has a unique vibe all its own! It's different from the precise cuts of Savile Row or the stylish…
Why does VOXA's recognition as Women’s Sports Start-Up of the Year at the 2025 ISC Women’s Sport Business Awards matter, especially considering it is an athlete-focused talent agency founded by golf legend Suzann Pettersen? The ISC Women’s Sport…
The advertising industry has undergone a significant transformation in recent years, primarily driven by shifts in consumer behavior and preferences. A key development in this landscape is the emergence of retail media networks, which effectively bridge the gap…
Clic Analytic has shattered the misconception that golf content creation is a male-dominated field. Their findings reveal that an impressive 70% of the TOP 25 content creators are FEMALE! Perhaps the most successful of them is Grace Charis.…
The PIF London Championship is an exciting addition to the Ladies European Tour (LET), offering a substantial purse of £2 million. The PIF London Championship will return for the 5th time to the Centurion Club in Hertfordshire from…
Sotogrande announced a new partnership with top Ladies European Tour star Mimi Rhodes, who will serve as the official touring professional ambassador for the destination. Currently ranked #1 on the Ladies European Tour, Rhodes has achieved impressive success…
B2B marketplaces are experiencing significant growth due to the increased adoption of digital solutions by decision-makers, enhanced access to financing options, and the ability to manage more complex value chains. The travel sector, exemplified by platforms such as…
Strategic decision-making always requires foresight, but today’s economic environment presents more complexity than usual. Global golf companies now, more than ever, need to be able to act quickly and respond to an evolving macro environment. To do so…
BIG MAX has crafted an impressive and credible creative concept that showcases the true waterproof nature of their golf bags. In the exciting "Aqua Falls" campaign, we previously witnessed their bags being tested in canyoning. Now, we’re inspired…
Since 2021, when Ceri Mentai-Davis - CEO & Co-Founder of 'It's Never You' charity + Director: The Shire London, The Inspiration, The Legacy & West London Golf Centre - lost his son Hugh, I have been inspired by…
I had a great chat with a PGA Pro friend this morning about something interesting. We realized that while many of us spend a lot of time practicing our drives on the driving range, it's actually our short…
Golf offers an excellent opportunity for mental wellbeing, boosting confidence, enhancing self-esteem, and reducing anxiety levels. Engagement in physical activity has been empirically established as an effective intervention for the treatment of depression and anxiety. Furthermore, consistent physical…
The idea of luxury is prevalent in modern society, and the term "luxury" frequently appears in various contexts. Regrettably, this widespread usage has resulted in a significant dilution of its meaning. While there is a general understanding of…