The British and International Golf Greenkeepers Association (BIGGA) and The R&A have identified 10 promising and dedicated greenkeepers to assist in the upkeep and success of tournaments at five of this year’s most significant championships. Ten dedicated BIGGA…
Indian golf is often overlooked in discussions surrounding the sport, particularly in relation to its more prestigious tournaments. However, it is noteworthy that approximately 200,000 individuals in India actively participate in golf. Additionally, mention should be made of…
Loch Lomond, once famous for its exceptional malt whiskies, has adapted and now produces remarkable grain whiskies as well. This transformation, driven by Exponent Private Equity's vision, allows the brand to achieve new heights. They harness the artistry…
The professional sports industry represents one of the most profitable sponsorships and brand partnerships sectors. As of 2023, the global market for sports sponsorships has surpassed 100 billion U.S. dollars and is projected to nearly double by 2030…
It is already established that a unified customer view offers a comprehensive understanding of each customer, facilitating seamless interactions, higher conversation rates, and experiences that enhance customer satisfaction. Research from McKinsey reveals that 76% of consumers expect personalized…
Since the summer of 2018, I have developed a keen interest in the concept of employee experience. It is a critical factor that can significantly influence the customer experience of our guests and golf club members. That summer,…
Is it truly possible to harness the power of different materials to enhance the distance control of our putters? Or would this be a marketing ploy? PING has made a commendable effort to address our needs by developing…
While no one wants to entertain the possibility that they might wind up missing a connecting flight or otherwise be delayed in swinging their clubs on the green, when traveling with your sports equipment, a travel protection plan…
I enjoyed playing on the beautiful Palheiro Golf course in Madeira last week! While out there, I kept thinking about the Wilson DUO Soft TRK360 golf ball. There were several moments when I was really close to making…
Kangaroo Island is a lovely spot, stretching across 4,416 square kilometers—about six times the size of Singapore! It measures 155 kilometers long and 55 kilometers wide, all nestled away from the mainland by a charming 15-kilometer stretch of…
Switching to Wilson Golf DYNAPWR golf clubs last year transformed my game in ways I never imagined. I even managed to beat my distance record! I'm definitely not the type to always want more, but I couldn't help…
Over the past decade, I have received a significant number of inquiries from companies and brands of varying sizes. This engagement allowed me to assist several reputable brands, including Syngenta, Wilson Golf, Toptracer, Golf Genius Software, Club Caddie…
I’m sure you’re already aware, but I just wanted to share a little bit about why the position of the center of gravity is so important. The center of gravity is an essential aspect of clubhead design, influencing…
Right before the PGA Show kicks off in Orlando, Awesome Golf revealed the integration of its golf simulator software with the Square Golf launch monitor. Jinhyuk Yang, CEO of Square Golf, says "We want to make sure that…
One of the highlights of my late royal baker uncle Frederick Floris was when he was awarded the Royal Warrant and Royal Arms titles by Queen Elizabeth, The Mother Queen, and also by Queen Elizabeth II. I believe…
Over the past few years, I've had the opportunity to learn more about St Enodoc Golf Club in North Cornwall, England, and it's been a rewarding experience. Undoubtedly, being so close to nature and focusing on golf drew…
The Peter Cowen Academy at Emirates Golf Club has unveiled its fully refurbished facilities, setting a new benchmark for golf instruction in the Middle East. The newly upgraded academy features a purpose-built building housing cutting-edge Swing Studios, a…
This year saw the launch of the Trackman NEXT Golf Tour, an exciting development for professional golfers. The organizers -Trackman and the European Tour Group—enhanced the competition's appeal by inviting the Order of Merit winner to participate in…
I've extensively written about women's role in golf. I believe it is equally vital for women to be adequately represented in the operation and management of golf clubs. For years, I have proudly supported and contributed - as…
Golf World composed a list of golf courses based on 2024 green fees. This explains how the review team defined the term ‘Value for Money’. The James Braid-designed Church Course at St Enodoc Golf Club in Cornwall, England,…