In January, we were able to get acquainted with the new PING G430 driver (the most-read article among Golf Business Monitor readers), a member of the PING G430 family. Now can show you a new member of the…
I am suspicious of this great silence around the 2023 Ryder Cup (from 25 September to 1 October 2023, at the Marco Simone Golf & Country Club, just outside Rome.). Does it seem to you too? Are the…
Vokey WedgeWorks introduces the new Limited 58.10° and 60.10° V Grind, inspired by the collaboration of Master Craftsman Bob Vokey and Vokey Tour Rep Aaron Dill with tour players worldwide. The Vokey WedgeWorks V Grind is designed for players seeking…
For the second year in a row, the GCSAA Foundation’s Rounds 4 Research program supporting turfgrass research broke records, yielding more than $544,500 during its April 24-30 online auction, an increase of $53,300 over 2022. The GCSAA Foundation…
When I shared this news, Ian D.N. Fetigan, CCM, CAM (former GM at Esplanade Golf & Country Club) told me on Linkedin that he has got a fresh experience with the implementation and usage of CapillaryFlow. In this…
We might assume that high-end golf resorts like the La Cala Resort (a 4-star golf resort in Spain) would adopt sooner the latest interior design trends in the hospitality industry. What is this about? Here I would highlight…
The 151st Open will be played at Royal Liverpool Golf Club from 16-23 July 2023. This will be the 13th time the Championship has been staged at Royal Liverpool Golf Club. On this occasion, the British and International Golf Greenkeepers Association…
One of my discoveries in 2022 was Sweetspot's revenue management platform. Sweetspot's CEO & Founder Henrik Ahlin gave a very useful and insightful presentation at the 2023 Golf Business Conference in Cascais (14-16 February). That's where I got…
When I learned about the history and current situation of Canal Shores Golf Course, I immediately felt I had to share it with you. Canal Shores Golf Course will undergo a bold restoration plan to preserve and enhance…
As a Wilson Golf fan, I am very excited to see the return of Wilson Golf's Dynapower in a renewed version. The history of Dynapower is quite well-known but I summarize it briefly. In 1956, Wilson Golf's Dynapower…
In December 2021, at the GCMA 2021 Conference, I was very pleased when Golf Genius initiated an influencer marketing cooperation with me. Golf Genius was one of my several new clients in 2022. I believe it is essential…
In September 2022, Titleist started the seeding and validation process for 2023 Titleist Pro V1 and Pro V1x golf balls on the PGA Tour at the Shriners Hospitals for Children Open in Las Vegas. The new Titleist Pro V1…
The R&A has renewed and expanded its long-standing partnership with IMG to create and invest in new commercial opportunities that drive long-term growth and support its wider strategy. Starting January 2023, the new long-term agreement will see Endeavor-owned…
One of my best decisions in 2022 was to change to Wilson DUO SOFT+ golf balls and to Wilson Staff D9 clubs in 2021. Wilson DUO SOFT golf balls are part of Wilson's premium golf ball range that…
More and more brands understand that they need to move more budget to influencer marketing as a more effective and accessible means of communication with consumers. It can also be a highly effective way to attract and connect…
PING launched the PING G430 family in North America, Europe, and South America yesterday. In the lure of speed and forgiveness, I was curious about the changes since the launch of PING G410 Plus & G410 SFT drivers…
It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…
Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…
I hear from more and more places how big problem mental health is in workplaces including golf clubs. More employees are leaving their jobs for mental health reasons, including those caused by workplace factors like overwhelming and unsustainable…
ASGCA published the 2022 ASGCA-SLRG Golf Facility Market Trend study early this year. It found that the 3rd most frequent project type in the last 2 years was green complex renovation or redesign. The very same study found…