5 B2B Golf Retailing Trends to Watch in 2023
Discover the trends to stock in your golf shop to keep your customers fashionable on the fairway! Last month at the PGA Show, many brands and retailers had a first look at the golf trends that would rule…
46 entries: b2b
How to easily increase your B2B tee time sales?
The coronavirus crisis taught golf clubs to bravely use various technology solutions to give a proper answer in the current business environment. We can experience that these solutions (e.g. WhatsApp for internal & membership communication or even to…
What could improve Srixon’s B2B customer experience?
Srixon has been announced as the title sponsor of the inaugural Foremost Assistants Championship, scheduled to be held on Wednesday 20th July at The Nottinghamshire Golf and Country Club. Foremost Professional Assistants will battle it out over the…
How could interactive content elevate Bernhard and Company’s latest brochure?
Bernhard and Company has just unveiled its new brand and sharpening systems brochure. Let's analyze it from a business-to-business (B2B) content marketing perspective. I usually recommend interactive content to my clients because: Their audience can actively engage with…
How many Club Car golf carts are needed to provide excellent service at the 2023 Ryder Cup?
Are you also noticing a lack of buzz surrounding the upcoming 2023 Ryder Cup, despite it being just a month away? Of course, there are bits of news around the event. This is how we found out: Chervo is…
Why marketing technology matters when developing and executing campaigns
I am pleased to announce that Pam Didner, a renowned B2B speaker, author, and consultant, has graciously accepted my invitation to share her expertise on the Golf Business Monitor. Here is her first article. Technology is fully ingrained…
How does Quinta do Lago automate online tee time bookings to improve efficiency?
The tour operator sector is probably the most behind technologically. A recent survey by Arival of more than 3,500 businesses found that more than half of day tour operators are still not using an online booking system. This is not efficient for…
Why would the IAGTO European Convention return to Marbella in 2024?
IAGTO's flagship event, the IAGTO European Convention (IEC) was held in Marbella in Andalucía’s Costa del Sol from 24-26 April 2023. The three-day event was attended by 634 delegates from 46 countries, making it IAGTO’s largest and most…
What remarkable has Golf Business Monitor achieved in 2022?
It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…
RepSpark has successfully renewed its partnership with the PGA Show
We all know how hard is to acquire and retain a client. When you are able to retain such a client as the PGA Show you say it is a massive success. This is why I am happy…
How does Zest.Golf help Golf Passport by Cascais users?
Not so long time ago I wrote about Zest.Golf how it enables golf clubs and golf resorts to manage B2B tee time bookings in real-time and across multiple destinations. It is my understanding of the Zest.Golf platform enables golf clubs/resorts…
What should the Golf Genius golf shop product know to be really useful?
Wunderman Thompson's The Future Shopper Report 2022 found 5 trends that are really relevant to golf shops: Over half of spending is now online. Customers became comfortable with technology and demanding digital products and services. Poor experiences online…
How can RepSpark Community help you to impress your pro shop customers & boost sales?
Golf and golf participation have set so many all-time records over the last few years, it’s hard to keep track of them all. Rounds played, new golfers across all demographics, returning golfers, new women golfers, new junior golfers…
How can RepSpark help pro-shops to meet golfers’ demands
One of the few benefits of the latest pandemic is the huge interest and demand for golf equipment and apparel. To handle the increased demand, and exceed golfers’ expectations in the pro-shops, is not a simple task. Hence,…
How joining RepSpark can help your pro-shop earn more?
Insider Intelligence found in 2022, worldwide retail e-commerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. In 2022, worldwide retail sales are poised to grow 5% year-over-year…
How Golf Genius is helping golf clubs to succeed in digital transformation?
It is time to say goodbye to paper-based scorecards and golf tournaments. Nothing justifies their usage in the era of smartphones. The progressive golf clubs have already started the digital transformation of their golf club operations. The pandemic…
Potters Point: Retention marketing pays off for John Deere
One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…
John Deere in support of 3 international golf tournaments in Scotland
How would you prove your mowers are top-notch ones? The most obvious way to demonstrate quality and reliability is to support major golf tournaments. It is excellent social proof too. I would utilize user social proofs as well.…
What will NexxChange gain from the acquisition of E-Golf4U?
We are witnessing the digitalization of golf club operations (including tee time booking). I wish even "Mickey Mouse" golf courses will understand now that the Excel-sheet and telephone-based golf club management is not viable and not profitable anymore.…
Is Onyria Quinta da Marinha Hotel attractive to you?
Now that I have received my second vaccination on Friday, I feel like I have to travel abroad to play golf. Two years ago I wrote that we should visit less known Portuguese golf resorts because often they…