Does financial security and wellness truly define the passion and commitment of greenkeepers in their profession, or the workplaces they choose to cultivate? I assert that financial resources and wellness do not resolve every issue. While the rise…
Several years ago, I observed that the expectations of both employers and employees have evolved significantly. Many employees in the golf club industry are resigning, citing concerns related to the employee experience (EX). The primary factors influencing their…
Let's start with the great news and start this day positively! All three Dubai Golf-operated golf clubs in Dubai, Emirates Golf Club, Jumeirah Golf Estates, and Dubai Creek Golf and Yacht Club, have been recognized with Gold Flag…
The golf industry has a strong predisposition toward offering in-person services. Could technology change the way that golf businesses operate? Over the last two years, the global workforce has witnessed a significant increase in working remotely. Many employees…
During the pandemic, we experienced how much this health situation has mentally worn out us. Those golf clubs and resorts that invest in employee experience for them their employees' mental health has become an increasingly important topic. In…
We do not just use technology today – we have a relationship with it. When it comes to tech at work in a golf club — the software, systems, and apps employees use in their day-to-day jobs—that relationship…
Last year I saw so many employee experience development initiatives at Acushnet UK. I really like them. For this reason, I thought to interview Matthew Johnson, the general manager of Acushnet UK. How do you define what is…
Those golf clubs will be able to realize their customer experience strategy who invest in their employees and put them first. They will be able easier to retain their best talents too. By investing in employee experience (EX)…
Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…
Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…
I am excited to share with you that I have been invited by Antti Hiltunen on behalf of the Finnish Golf Managers Association + Finnish Golf Club Owners Association to give a keynote presentation on employee experience development…
At the beginning of February, I received a very kind invitation from Robert Fiegl, the Secretary-General of the Austrian Golf Federation to give a keynote presentation at their coming Golf-Forum 2019 conference (Friday, 22nd March) in Velden am…
At first hearing, golf club employee activism might sound like a scary term to grow your golf club business. Actually, it is an opportunity for golf clubs to build trust and gain bigger exposure in the real world.…
These days I am reading Micah Solomon's book 'The Heart of Hospitality'. Although it is about the hotel business (e.g. Marriott International, The Ritz-Carlton Hotels & Resorts, Four Seasons Hotels & Resorts), we as golf clubs and resorts…
Change over the past four years has been rapid and widespread at Le Golf National. Many aspects of the business have been revamped to get ready for the Ryder Cup and what that brings, but also, to boast…
The global sports sponsorship market is poised for remarkable growth in 2026, with forecasts indicating a value that exceeds 2025 levels, paving the way for expansion throughout the decade. Market size estimates range from approximately USD 63–104 billion…
Bernhard and Company, the global leader in fine turf maintenance solutions, has successfully completed a major machinery installation at Laguna Golf Phuket, reinforcing the resort’s commitment to delivering world-class playing conditions at one of Asia’s most respected golf…
Employee Experience Development (EX) and Professional Player Experience Development (PX) were traditionally regarded as operational matters, primarily concentrated on human resources processes and team logistics. However, both areas have evolved into strategic performance drivers, informed by data analytics,…
In pursuit of enhancing my professional reputation and increasing awareness of my work, I actively seek opportunities to participate in industry competitions. Recently, I applied for the Sport Forum Awards, where I achieved third place in the sports…
In 2025, engaged employees are those who recognize the profound connection between their work and a brighter future, both for their own careers and for the world at large. Organizations that exceed employee expectations are mastering the essentials:…