Several years ago, I observed that the expectations of both employers and employees have evolved significantly. Many employees in the golf club industry are resigning, citing concerns related to the employee experience (EX). The primary factors influencing their…
Let's start with the great news and start this day positively! All three Dubai Golf-operated golf clubs in Dubai, Emirates Golf Club, Jumeirah Golf Estates, and Dubai Creek Golf and Yacht Club, have been recognized with Gold Flag…
The golf industry has a strong predisposition toward offering in-person services. Could technology change the way that golf businesses operate? Over the last two years, the global workforce has witnessed a significant increase in working remotely. Many employees…
During the pandemic, we experienced how much this health situation has mentally worn out us. Those golf clubs and resorts that invest in employee experience for them their employees' mental health has become an increasingly important topic. In…
We do not just use technology today – we have a relationship with it. When it comes to tech at work in a golf club — the software, systems, and apps employees use in their day-to-day jobs—that relationship…
Last year I saw so many employee experience development initiatives at Acushnet UK. I really like them. For this reason, I thought to interview Matthew Johnson, the general manager of Acushnet UK. How do you define what is…
Those golf clubs will be able to realize their customer experience strategy who invest in their employees and put them first. They will be able easier to retain their best talents too. By investing in employee experience (EX)…
Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…
Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…
I am excited to share with you that I have been invited by Antti Hiltunen on behalf of the Finnish Golf Managers Association + Finnish Golf Club Owners Association to give a keynote presentation on employee experience development…
At the beginning of February, I received a very kind invitation from Robert Fiegl, the Secretary-General of the Austrian Golf Federation to give a keynote presentation at their coming Golf-Forum 2019 conference (Friday, 22nd March) in Velden am…
At first hearing, golf club employee activism might sound like a scary term to grow your golf club business. Actually, it is an opportunity for golf clubs to build trust and gain bigger exposure in the real world.…
In these days I am reading Micah Solomon's 'The Heart of Hospitality' book. Although it is about the hotel business (e.g. Marriott International, The Ritz-Carlton Hotels & Resorts, Four Seasons Hotels & Resorts), we as golf clubs and…
Change over the past four years has been rapid and widespread at Le Golf National. Many aspects of the business have been revamped to get ready for the Ryder Cup and what that brings, but also, to boast…
The idea of luxury is prevalent in modern society, and the term "luxury" frequently appears in various contexts. Regrettably, this widespread usage has resulted in a significant dilution of its meaning. While there is a general understanding of…
The 3 Hammers Golf Complex in Coven has reached a significant milestone by winning the prestigious title of ‘Golf Facility of the Year’ at the England Golf Awards on Wednesday. This award highlights the venue's commitment to inclusivity,…
It is already established that a unified customer view offers a comprehensive understanding of each customer, facilitating seamless interactions, higher conversation rates, and experiences that enhance customer satisfaction. Research from McKinsey reveals that 76% of consumers expect personalized…
Recently, 59club UK & Ireland formally acknowledged the exemplary performance of golf clubs across Great Britain and Ireland in various domains, including management, sales, service, operations, retail, spa services, golf course management, and food and beverage. This recognition…
In 2024, Troon retained itself as the largest golf club management company globally, successfully managing a remarkable network of 610 18-hole equivalent golf courses across its various brands. Invited manages 175 golf courses, and KemperSports, with 137 courses,…
Since the summer of 2018, I have developed a keen interest in the concept of employee experience. It is a critical factor that can significantly influence the customer experience of our guests and golf club members. That summer,…