Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…
The La Manga Club found a unique way to celebrate its 50th anniversary. La Manga Club will be the host venue for Legends Tour's Farmfoods European Senior Masters hosted by Peter Baker. It will be held on October…
Vietnam’s newest premier lifestyle resort, PGA NovaWorld Phan Thiet, continues to reach new heights with the launch of a state-of-the-art luxury hotel – Radisson Resort Phan Thiet. It is fascinating that luxury hotels do not have an official…
The Australian Swing Factory - a Toptracer Partner - seems like clearly understands what the future generations of golf - Millennials and Generation Z are looking for: Public courses;Playing with friends (golf social tendencies): 62%experiences (e.g. Toptracer). Golf…
The new Titleist TSR driver family is the next generation of the Titleist Speed Project that began more than 6 years ago with the TS series and was followed by the popular TSi models. The Titleist TSi models…
The 2022 Presidents Cup has just ended. I am sharing with you now an interview with Rolex Partners Johnny Harris (Quail Hollow Club, President), Johno Harris (2022 Presidents Cup Chair), and Adam Sperling (Executive Director, 2022 Presidents Cup).…
Probably one of the very few positive side effects of the Russian-Ukrainian conflict is the understanding of the importance of renewable energies. Those golf clubs and resorts that - among them, Pula Golf Resort in Mallorca - invested…
I have just discovered that the advantages of graphene have been used for the new 2022 PING autumn-winter collection. Here are some important insights: thinnest and one of the most flexible materials in the clothing industry;stunning electrical and…
Nielsen tracked a 107% increase in sponsorship spending globally in the first part of 2021. Nielsen's 2021 Trust in Advertising study found: Millennials (25-40) and Gen X (41-56) trust advertising the most. Those aged 65+, followed by Gen Z (15-24) and Boomers (57-66) have the…
I am still under the spell of Mike Keiser's book The Nature of the Game: Links Golf at Bandon Dunes and Far Beyond. I believe links courses are far more exciting and closer to the authentic form of…
I have to say, Chervo Autumn-Winter 2022-2023 Collection reflects nature really well. You will find in the new collection - among the others - the varied flora of the Amazon Rainforest to the resilient wildlife of the Himalayan…
This year we can see an interesting HR trend globally. Namely, the increase in internal career moves. HR professionals really like this solution. When golf clubs a struggling to retain their best talents in various fields and the…
The cooperation between Troon and the Sandals Resorts goes back at least to 2015. In that year Troon was hired to help Sandals Resorts in the following areas daily operations including the clubhouse, staffing, maintenance facilities, and overall…
Golf clubs should not operate in isolation from the local community and region. It harms the relationship between the golf club and the local community. Golf clubs simply cannot prosper without the support of the local communities. Those…
I'm trying to describe what it feels like to play in ECCO golf shoes and what comes to mind. Maybe it's like playing on a Tom Doak-designed golf course. In short, minimalist, elegant, and very comfortable. That's why…
When we consider our sustainability investment goals, our local climate, how to use water wisely, and not forget the golf experience it is good to think about what turfgrass species would be the best for us. Such and…
In February I shared with you that Millenium Hospitality - listed on the MAB since the 4th of July 2019 - acquired 90,000 square meters for 33.2 million Euros in the estate known as La Hacienda de San Roque in 2019. Today…
John Deere has just marked the 30th anniversary of its renowned apprenticeship program with an open day to recruit the next generation of technicians to work across its agriculture, turf, and parts business. Over 1,000 apprentices have qualified…
The Portuguese Quinta do Lago in the Algarve continues investing and developing its golf academy. Today it is considered one of the European elite golf academies. As part of the development, Quinta do Lago promoted Callum Burgess to…
A good reason for Saudi Arabia and Golf Saudi to cheer is when the Asian Development Tour will visit the Riyadh Golf Club in December. This is the first visit of ADT to the kingdom. Boasting a prize…