Golf Genius Software has appointed Michael Pask as an advisory member of the company. This hire is part of Golf Genius' international expansion plans. Pask joins the team with a host of experience in the golf industry, having…
For those who are not yet familiar with Golfshot ($29.99), I will quickly summarize what this mobile application can do. Golfshot provides a text list of distances for several targets on each hole and overhead satellite images with…
Should Golf Genius consider providing website development services to their customers, even if it means partnering with another company? This reminded me of the fact that Golf Genius launched its new service - a fully integrated website solution…
It is perhaps not an exaggeration to say that Golf Genius' new events marketing toolkit fill a gap in the toolbox of golf tournament organizers. It will teach you, as Golf Genius Tournament Management premium customers, how to…
In December 2021, at the GCMA 2021 Conference, I was very pleased when Golf Genius initiated an influencer marketing cooperation with me. Golf Genius was one of my several new clients in 2022. I believe it is essential…
It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…
One of the few benefits of the latest pandemic is the huge interest and demand for golf equipment and apparel. To handle the increased demand, and exceed golfers’ expectations in the pro-shops, is not a simple task. Hence,…
Golf clubs are always on the look out for ways to retain members and integrate potential new ones, in the most engaging way possible. This might be through leagues, roll-ups, or swindles (to name a few) – all…
2,000+ clubs in 20 different countries trusting the Players 1st platform. In this interview, I asked Morten Bisgaard, the CEO & Co-founder of Players 1st among the others about how has customer experience measurement developed in the last 10…
Perhaps needless to say how much customers' expectations have changed as a result of various digital innovations. A recent Epsilon study found that 80% of customers are more likely to make a purchase when businesses provide a customized…
Great customer experience needs marketing automation. In the last couple of years, the number of new channels and customer touchpoints grew significantly. This is a great challenge for marketers, among them golf club managers to manage the complexity of content…
It is time to say goodbye to paper-based scorecards and golf tournaments. Nothing justifies their usage in the era of smartphones. The progressive golf clubs have already started the digital transformation of their golf club operations. The pandemic…
In the new digital era, competing for golfers and keeping the attention has become the $64,000 question for the golf clubs. We can already see a massive shift to digital consumption (e.g. mobile commerce, mobile apps, e-commerce). According…
When I shared my golf club marketing trend predictions for 2021 a year ago, I wrote 2 main thoughts to consider: The coronavirus crisis is giving another push to digitalize our golf club operations by utilizing the latest,…