How sensational can the club’s first John Deere fleet be at Dunblane New Golf Club? Cecil Hutchison and James Braid designed their par-69, 6000 yards parkland golf course. The course manager Wesley Saunders has taken delivery of 11…
I believe personalization is a must-have and not just a nice gesture or a luxury. We should master how personalization efforts can be used to enhance relationships with consumers, produce customer loyalty and positively impact the bottom line.…
How many times has it happened to us that until we got close to the hole everything went well and then suddenly unintentionally, we destroyed our game with terrible putting (more than 3)? I also break my head…
We all know that manufacturers like Acushnet, are consulting with brand team members in product development. Do they ask for advice on how to make their products more customer-centric? Master Craftsman Bob Vokey and Vokey Tour Representative Aaron Dill are at it…
The new Callaway Epic Super Hybrid is a very interesting hybrid. Will it cannibalize the sales of Callaway drivers? When I read the description of the new Callaway Epic Super Hybrid it somehow the Odyssey X-Act Tank Chipper came…
Do I have to explain to you the essence of BOA technology? Today, no one doubts that optimally fitting footwear significantly impacts performance through altering athlete biomechanics. The usage of BOA technology in golf shoes is not a…
One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…
It seems like SpeedFoam Technology has lived up to its promise. You will see below how it has changed in the 3rd generation TaylorMade Golf P790 irons. The first version of the SpeedFoam Technology has already appeared in…
When I first heard about the promotion of Alastair Higgs (Europe Service Manager) and the appointment of Antonio Farina (Area Sales Manager: Italy, Turkey, Greece, and Cyprus), Rain Bird's corporate culture came to my mind unintentionally. As a…
Callaway Golf now wants to prove that it is indeed possible to create such a wedge that can help us to have control on all types of wedge shots, from chips, pitches, flops, bunker shots, and full shots…
Just for a quick reminder of the previous edition of Titleist T-Series irons' key features: High-density tungsten in T200 irons;Progressive set design in T100, T200 & T300 irons;Max Impact technology delivers maximum speed and distance control. - T300 irons;High-density tungsten (with…
This collaboration between Gleneagles and John Deere began when an exclusive contract was signed in 2017. John Deere's local dealer Double A Trading is involved in this cooperation. As part of the agreement, John Deere exclusively provides golf…
When I saw the new Scotty Cameron Champions Choice putters, immediately Scotty Cameron Teryllium T22 putters came to my mind. That’s why I thought it worthwhile to deal with limited edition, new Scotty Cameron Champions Choice putters. Let's discover…
I was already getting used to the bold and innovative style of Puma Golf when I saw the new SNACK SHACK collection. Maybe the PUMA Golf x Arnold Palmer Collection is similarly restrained. Let's take a closer look at…
It seems like we are over the hardest part of the COVID-19 pandemic. Of course, this does not necessarily mean that trade shows like Rheingolf will return to their original format or will not move towards holding them…
How would you prove your mowers are top-notch ones? The most obvious way to demonstrate quality and reliability is to support major golf tournaments. It is excellent social proof too. I would utilize user social proofs as well.…
How many of you remember TaylorMade's iconic 300 series (300 Ti, 320 Ti, and 360 Ti) from 2001? As we desire a return to normalcy, nostalgia marketing will likely continue to enjoy a renaissance in 2021. Just think…
PowaKaddy has created a set of high-tech product (5) videos showcasing the pioneering 2021 trolley range. I wouldn’t say that PowaKaddy is an early adopter of YouTube for brand communication. In the second half of this article, I will…
It’s very disturbing that there are a lot of golf t-shirts that still have polyester in them and that’s why it’s not so comfortable to wear outside of the golf course. That’s why I can only wear them…
Have you heard of Cobra Golf's new KING TEC Hybrid? The new KING TEC Hybrid ($279) is the newest addition to their KING players’ family. The Cobra Golf KING TEC Hybrid is designed for better players who seek a utility…