Callaway Golf was perhaps among the first to recognize the business potential of artificial intelligence. Correct me if I am wrong, Callaway used the AI technology solutions for the first time during the development of its Callaway Mavrik…
I have got good news for those who like the Titleist TSi3 driver. The new Titleist TSi4 drivers will be available from February 26, 2021 (MAP: $549). I found 6 new modifications and improvements in the new Titleist…
I’m starting to come to terms with the idea that I won’t be able to hit more than 250 meters away. That’s why I decided to spend more time from now on improving my short game. There are…
I could not resist not writing about Callaway Golf's latest golf ball the ERC Soft golf ball. What really caught my attention in the new Callaway ERC Soft golf ball is the use of the PARALOID™ Impact Modifier…
How did you like last year's Puma Golf X Arnold Palmer Collection? At first sight, it looked a little bit restrained but somehow I found it daring too. It’s no different now, it just might come through better…
Would you believe that the TaylorMade TP5 golf ball exists only for a few generations? The original 5-layer TaylorMade golf ball was launched in 2009 with the TaylorMade Penta TP. TaylorMade was the first manufacturer to offer five-piece…
I think it’s a family trait that we are so interested in shoes. My grandfather used to have a shoe factory…A few years ago I changed to ECCO GOLF BIOM golf shoes. I must say it was a…
Do you remember Mizuno's first drivers the ST190 and ST200? The new Mizuno ST-Z driver and ST-X driver further deploy Mizuno's new SAT2041 Beta Ti face and complex carbon construction to deliver both potent ball speeds and a…
I haven’t really come across a golf ball that offers forgiveness and game-changing distance at once. This is what the new Bridgestone e12 CONTACT golf ball is trying to do. Breakthrough in Bridgestone e12 CONTACT golf ball Bridgestone…
We can all agree that the Wilson Staff D7 club family was a huge success in 2019. The new Wilson Staff D9 irons fit well to the evolution process that started with the award-winning Wilson Staff FGTour V6 &…
Last year, after a lengthy testing period, Titleist launched what they called the next-generation Titleist Pro V1 and Pro V1x golf balls. I have just received the news about the latest Titleist Pro V1 and Pro V1x. I will try…
I am very curious about what the virtual PGA Show in Orlando will be like next week. It is fair to say it will be challenging for everybody to experience new products like the Vokey WedgeWorks M Grind…
Have you enjoyed your game with the TaylorMade M series drivers? Personally, I am very happy with the forgiveness of the TaylorMade M6 driver. In the new TaylorMade SIM2 drivers, you will realize soon that TaylorMade increased the…
My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…
Not so long time ago I came across the German Snyder golf balls in the magazine of the German Golf Club Managers Association (GMVD). Somehow the Snyder golf balls aroused my interest. This is why I invited Klaus-Peter…
My first experience with Callaway Golf Apex irons was in 2014. It was the Apex Muscleback iron made from 1020 Carbon steel. The Callaway Golf Apex 2015 irons utilize the Cup 360 and came with quadruple net forging, precision milling,…
Bridgestone Golf is trying to keep up the success of its Bridgestone Golf e6 golf ball. Would you believe it is a 15 years old golf ball model? The Bridgestone e6 golf ball is the longest-running model in…
One of the things I really like in Glenmuir apparels are the premium materials and the durability. Glenmuir has just revealed its Autumn-Winter collection for 2021. The three striking color stories continue for AW21 with Spring Green, Magenta,…
I see the coronavirus has triggered changes in sports sponsorship as well. The organizers of the Race to Dubai (of course other golf tournaments too), but also its sponsors like Rolex have to face and embrace the changes…
Do you remember when I wrote in February about the Mizuno M. Craft putters? Mizuno’s M.CRAFT putters have been available through 2020 in 3 classic shapes. For the new season, three new shapes have been designed and developed…