Golf Marketing

Champion Hills with Troon Prive_resized

What innovative club membership offers does Champion Hills have?

By: 2023. 03. 23.

What innovative club membership offers do the Champion Hills have? It is imperative to understand the recent trends of remote work, golf club usage patterns, and lifestyle changes (e.g. demand for sustainable golf club operations). Pre-pandemic customer preferences…

Cover photo for press release_Players 1st and TrackMan

How is Players 1st responding to the growing off-course participation trend?

By: 2023. 03. 16.

In October 2022, I highlighted that those golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…

59club Emirates Golf Club winner 2022

59club Service Excellence Awards: Who to watch out for in the MEA & Asia region?

By: 2023. 03. 13.

If you would ask me to single out one customer experience strategy that is really working well in the last couple of years, then it would be convenience. It is all about if your customer can do business…

The Grove 1st hole_resized

The Grove will host the 5th & final event of the 2023 Rose Ladies Series

By: 2023. 03. 09.

I have just discovered that The Grove - May 2 - will be one of the venues of the 2023 Rose Ladies Series, in addition to West Lancashire Golf Club, Southport & Ainsdale Golf Club, Wentworth (East), and…

Jörn Plinke Head of BMW Golfsport Marketing and Partnerships

What opportunities does BMW see in golf sponsorship?

By: 2023. 03. 06.

WPP says "2023 promises to be a highly competitive environment for brands and rights-holders looking to get ahead in the sports industry". I also see the sports broadcasting landscape has changed significantly in 2022. Streaming became a very important…

Sweetspot CEO

How are golf clubs prepared for data-driven sales and marketing?

By: 2023. 03. 01.

One of my discoveries in 2022 was Sweetspot's revenue management platform. Sweetspot's CEO & Founder Henrik Ahlin gave a very useful and insightful presentation at the 2023 Golf Business Conference in Cascais (14-16 February). That's where I got…

Nathan Morris, Director of Implementation for Club Caddie

Even what’s presumed to be business as usual has “A-ha!” moments!

By: 2023. 02. 13.

Today’s computer systems are a tremendous help, where would we be without them? They manage our tee sheets, our dining reservations, our membership communication, and all our accounting woes – the offerings seem to be endless. Unfortunately, that…

Golf Club Bad Ragaz The Leading Golf Courses Switzerland 2023

What did Golf Club Bad Ragaz excel in at the Swiss Golf Awards?

By: 2023. 02. 06.

It is interesting that we hardly talk about Swiss golf clubs, even though it would be worthwhile. Here, for example, is Golf Club Bad Ragaz. Leadincourses.com users ranked it as the 6th best Swiss golf club (8.7/10). Since…

Dom Petro Hotels & Golf Collection_Victoria golf course hole 18th

How does Dom Pedro Hotels & Golf Collection support women’s golf & inclusivity?

By: 2023. 02. 03.

As an ambassador of Women's Golf Day, I am always happy to show positive examples of progressive golf clubs and golf resorts. Last year I was able to report that the Penha Longa Resort (Portugal) has committed to…

Royal Greens Golf And Country Club Troon International

3 Troon International venues, in 3 countries & 3 different top-tier golf tournaments

By: 2023. 02. 02.

What would you do if you were in charge of promoting 3 known but not so hyped golf courses? This is what Troon International is now experimenting with by staging multiple top-tier events over the coming days. Within…

2023 KemperSports Golfer Insights Survey

What are the learnings of the 2023 KemperSports Golfer Insights Survey?

By: 2023. 01. 30.

KemperSports has just released its 2023 KemperSports Golfer Insights Survey. Roughly 16,000 golfers of varying levels and ages were asked about their motivations to play golf. Before I would share with you KemperSports' findings, let me show you…

JCB Championship 2023 Darren Clarke

Will the organizers repeat the success of the JCB Championship in August?

By: 2023. 01. 20.

The Legends Tour will return to the JCB Golf & Country Club - from 3-5 August 2023 - following the hugely successful JCB Championship - more than 7,000 spectators - at the venue last year, with 2011 Open…

The R&A IMG Partnership extended

How will The R&A & IMG partnership evolve and expand in the future?

By: 2023. 01. 19.

The R&A has renewed and expanded its long-standing partnership with IMG to create and invest in new commercial opportunities that drive long-term growth and support its wider strategy. Starting January 2023, the new long-term agreement will see Endeavor-owned…

Peter Finch OGIO influencer marketing cooperation

How can Peter Finch help OGIO as Golf Brand Ambassador?

By: 2023. 01. 12.

More and more brands understand that they need to move more budget to influencer marketing as a more effective and accessible means of communication with consumers. It can also be a highly effective way to attract and connect…

GCAE Golf Business Conference 2023

The 2023 Golf Business Conference: how to reinvent golf club business?

By: 2023. 01. 12.

The 15th Annual European Golf Business Conference (14-16 February 2023, Cascais, Portugal) is almost here. It will cover and discuss these golf business challenges below. In the continuation, you will find why these topics are so important, timely,…

Golf Business Monitor in 2022-resized

What remarkable has Golf Business Monitor achieved in 2022?

By: 2023. 01. 04.

It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…

Burhill Group shines in 2022 with four MEA Awards

Which Burhill Group venues won at the 2022 Member Experience Awards?

By: 2023. 01. 03.

Give golfers a great golf club membership experience and they will never leave you and spend more money in your golf club. Great! This is what every golf club is striving for. So why are so many golf…

Terras da Comporta Rodrigo Ulrich David McLay Kidd

How Terras da Comporta is preparing for the grand opening in 2023?

By: 2022. 12. 15.

I got very excited by the news that Terras da Comporta (Portugal), the first David McLay-Kidd-designed golf course in mainland Europe, will open next spring. Therefore, I quickly contacted Rodrigo Ulrich - Golf Director, Terras da Comporta, Vanguard…

BMW Group DP World Tour sponsorship deal 2023 car and trophy

How will BMW Group take advantage of the DP World Tour sponsorship?

By: 2022. 12. 13.

Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…

Joe Simpson Ipswich Golf Club Overall Winner BIGGA Annual Photographic Competition 2022

Which greenkeeper deserves to win the BIGGA Annual Photographic Competition 2022?

By: 2022. 11. 23.

Sometimes I am a little bit envious of the work of greenkeepers. They are able to see so many unique moments on the golf course that we golfers cannot. I see that much better application materials have been…