One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…
When I first heard about the promotion of Alastair Higgs (Europe Service Manager) and the appointment of Antonio Farina (Area Sales Manager: Italy, Turkey, Greece, and Cyprus), Rain Bird's corporate culture came to my mind unintentionally. As a…
A year ago I wrote golf clubs and golf academies' perspectives, it is time to rethink driving range experiences. However, it is not only about installing Toptracer Range, Trackman Range, or Inrange Golf, especially when your golf club/resort does…
When you know the total amount of revenue your golf club member or guest will generate, you will be able to make better decisions on how to acquire and retain customers. It is good to highlight we should…
Just for a quick reminder of the previous edition of Titleist T-Series irons' key features: High-density tungsten in T200 irons;Progressive set design in T100, T200 & T300 irons;Max Impact technology delivers maximum speed and distance control. - T300 irons;High-density tungsten (with…
It seems like we are over the hardest part of the COVID-19 pandemic. Of course, this does not necessarily mean that trade shows like Rheingolf will return to their original format or will not move towards holding them…
I have got an impression, as the pandemic eases, we will be very much looking for single-family homes, private outdoor space, and enough room to work remotely. This is likely to boost luxury home sales in 2021. Smadar…
It’s very disturbing that there are a lot of golf t-shirts that still have polyester in them and that’s why it’s not so comfortable to wear outside of the golf course. That’s why I can only wear them…
Let’s face it, the golf industry is lagging far behind in mobile commerce. The mobile app of most golf clubs provides only very basic services (e.g. tee time booking, weather). Meanwhile, App Annie State of Mobile 2021 study…
Have you heard of Cobra Golf's new KING TEC Hybrid? The new KING TEC Hybrid ($279) is the newest addition to their KING players’ family. The Cobra Golf KING TEC Hybrid is designed for better players who seek a utility…
Recently I wrote how the Essendon Country Club is developing its driving range service adding the Toptracer Range Mobile (Topgolf Entertainment Group’s latest technological innovation). I hope I don't need the explain why golf clubs should rethink and redesign their…
Troon International has selected 59club to afford its venues full access to their market-leading "performance management" products & services. Troon International is not entirely a new client for 59club. In the second half of this article, I will…
If you enjoy playing golf in the best weather in Europe, then it is a great idea to look for a gorgeous property in Málaga. People buy property in Málaga for various reasons: as a holiday property, as…
Before I would share with you QHotels Group's investment plans, it is worth understanding what are the expectations in the hospitality industry in the UK. Here are some interesting insights to consider Over 50% of UK travelers are…
Last year I was very happy to share with you that Burhill Group is investing £60,000 into its apprenticeship training for 2020. In 2019, the company invested £42,000. I summarized the benefits of the well-designed apprenticeship program in that article, so I…
After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…
It has been almost a year since I was able to participate in the official launch of the PGA National Czech Republic. I had already heard then about the participation of the PGA National Czech Republic in the OnCourse…
For a long time, I have not heard of such a big new business win like Troon's recently. Troon has been selected to manage three Southern California golf courses owned by Garden Grove-based Sanyo Foods Corporation of America: Yorba…
Last week I really enjoy discovering The Manor House's latest acquisition the Baker’s Cottage (in Castle Combe village). Since then, I have learned a new term: self-contained house. Both Baker's Cottage and Mas Garriga are self-contained houses. Hotel Peralada Wine Spa &…
Troon has been selected to manage Esplanade Golf & Country Club, a private club and community located in Naples, Florida. Troon Privé, the private club operating division of Troon, will manage golf, club, resort-style amenities, food & beverage operations,…