Back in last December, I wrote about Callaway Golf's new Chrome Soft golf ball with compression 65. Now Wilson Staff is rising the stakes when they are launching their new 29 compression DUO and its companion product, the 35 compression DUO Spin,…
It seems to me that the centenary of Wilson Staff brings back some of most successful Wilson Staff golf club models in updated version. Yes, Wilson Staff 88002 putter returns after 52 years. The original Wilson Staff 8802…
In 2012 I wrote about why should the golf industry adapt the concept of crowdsourcing to generate more ideas for product development and to drive higher customer engagement. For golf mobile application development I found several good examples…
It has been a while when I heard that Wilson Staff won a PGA Championship. Without any particular reason I keep my finger crossed for Wilson Staff. This why I am happy to report about a Wilson Staff…
As it was expected many golf equipment manufacturers want to utilize the upcoming US Open Championship at Merion Golf Club. Wilson Staff is not an exception to this. I can understand them. Their offer is pretty classic/old school:…
I think this is the first time in my life when I hear about Mother's day in relation with golf. Wilson Staff found a very nice concept to help us to praise and to express our honour to…
Are you also excited about the Masters Golf Tournament 2013? Because I am. Now every attention is focusing on what is going on in Augusta National Golf Club. Wilson Staff is not an exception to this. I feel…
Worldwide Golf Brands has confirmed the appointment of Spike Golf Agency as its new Sales Agent across key regions in the South-East and Eastern England, strengthening its commercial presence and reinforcing its commitment to long-term brand development. The…
News has just arrived that Europe’s #1 push cart and golf bag manufacturer, BIG MAX, has appointed former Wilson global commercial director Doug Wright to lead its U.S. operations. BIG MAX USA is now looking to expand significantly…
The new Mallorca Golfcard 2026 is now available online and in Mallorca. In exploring the latest golf card offer, I felt inspired to analyze it for you from both a business and a golfer's perspective. The Mallorca GolfCard…
As the golf season approaches its end and the courses become quieter, I couldn't have timed the testing of my newly received Copper Tech Plus golf gloves better. My journey with golf gloves has been mixed, filled with…
I believe that the future of service (e.g., golf club fitting, driving range experience, golf club membership) should always be human-centered but also data-driven and tech-enabled. Personalization of golf clubs is moving beyond simply trying shafts and heads.…
I had a great chat with a PGA Pro friend this morning about something interesting. We realized that while many of us spend a lot of time practicing our drives on the driving range, it's actually our short…
Over the past decade, I have received a significant number of inquiries from companies and brands of varying sizes. This engagement allowed me to assist several reputable brands, including Syngenta, Wilson Golf, Toptracer, Golf Genius Software, Club Caddie…
When I introduced the Wilson Fit AI mobile app-based fitting tool last December, I emphasized the importance for golf equipment manufacturers prioritizing buying outcomes over just technology. Although not AI-powered, the new Titleist golf ball fitting application is…
I totally get how frustrating it can be when you're in the zone on the golf course, only to have your birdie chance slip away because of an inaccurate putt. That's why I wanted to share something that…
The Menai-Davis family, who own the Bridgetown Golf Group, will open their third golf course, The Inspiration Club, on June 1st. The new course is located just south of the A40 Western Avenue. The weekend green fee is…
The potential advantages and benefits of AI technology for the golf industry are being considered as we head into 2024. It is worth noting that AI technology has already been utilized in specific segments, such as sports equipment and lawn…
Last December, when I introduced you to Wilson FIT AI, I emphasized that golf equipment manufacturers are to focus on buying outcomes and not just on technology. In the case of PING, the marketer tries to simplify the…
I always find myself in a bit of a pickle trying to decide whether I should rent a golf trolley, a golf cart, or carry my equipment on my back. The golf physiotherapist Andrew Caldwell found in 2015…