In recent years, wellness has grown into mandatory service. To stay in the competition among the high-end and not-so-average golf clubs and resorts wellness service is a must-have. The question, of course, is how to interpret the concept…
The news about the new version of Cobra Golf T-rail irons came late for me. In the coming weeks, I am expecting to receive my new Wilson Staff D9 clubs. "The next generation of Cobra T-Rail (Transition Rail)…
The new Buckingham Infinite Putter is the 9th version of the Wilson Infinite Putter line. “Buckingham” refers to Chicago’s famous Buckingham Fountain. I immediately noticed that the Buckingham Infinite Putter has got a double-milled face. It provides us,…
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…
First I thought to write only a Facebook post about the Wilson Advisory Staff Tour Professional Troy Merritt victory at the latest Barbasol Championship (16-22 July 2018, at Keene Trace Golf Club outside Lexington, Kentucky). Then came a technical bug in…
Most golf clubs operating in the 21st century know that there are changes afoot in the industry; complex changes that are requiring us to rethink how we attract and retain new members. One of the biggest changes is…
In less than 40 days, Wilson Golf's crowdsourcing, reality show the Driver vs. Driver will end. Golf Channel announced today the 11 finalists who will present their innovative driver concepts and ideas with the hopes of ultimately becoming Wilson…
Srixon will launch their new Srixon Soft Feel and Srixon Soft Feel Lady golf balls in North America on July 29. This is the 10th generation of Srixon Soft Feel golf balls (golf improvement golf balls). After a…
Just like Wilson Staff (Wilson Staff 88002 putter) in 2014, now PING revives its successful Anser putter from 1966. The new TR 1966 Anser and Anser 2 arrive as PING is celebrating the iconic Anser model’s 50th birthday. In developing the…
The new PING G series are coming with 5 major changes. One of this changes reminds me Titleist 816H hybrids (irons vs hybrids). 5 innovations in the new PING G series 3 driver options -- standard, SF Tec (Straight Flight…
As we could get used to it, the first months of the year is about new golf equipment and golf club membership sales. 2016 will not be an exception. In most cases, golf retailers like American Golf were…
It looks like there is a retro feeling in the golf industry. Wilson Staff 88002 putter returned after 52 years in 2014 and most recently Callaway Golf's Great Big Bertha. Now Cobra Golf is introducing the new KING LTD…
The 3rd generation Srixon Q-STAR golf ball is designed for mid to high handicap golfers who demand premium performance. Srixon believes that the new Q-STAR golf ball delivers exceptional performance in all aspects of the game at every swing speed unlike other all-ability…
The battle rages on among golf swing analyzers. Early this year Cleveland Golf launched its Cleveland Golf Wedge Analyzer fitting system powered by Swingbyte technology and Epson their M-Tracer golf swing analyzer. I think I do not have to introduce you SkyCaddie's…
How shall I start? Tiger Woods finished the Quicken Loans National at T18 (at 8-under 276). This was probably his best performance for a long time. But, what is more important is the victory of Troy Merritt. He…
Ricoh, signed an agreement with the Ladies Golf Union and IMG on Wednesday (July 29, 2015) to continue as title sponsor of the Ricoh Women’s British Open through 2018. The company has been the title sponsor of the Ricoh Women’s…
On Thursday will start the 39th Women's British Open Championship at Turnberry's Ailsa Course. This was not 100% sure if LPGA will agree to hold the championship at Turnberry after Donald Trump's remarks on Mexican immigrants. LPGA, PGA…
Kimberly Cayce’s appointment follows a nearly 200% increase in Women On Course membership in 2014, making it one of the largest golf-related professional development organizations in the U.S. Cayce will manage daily business operations, including membership, marketing, administration,…
When I first heard about a Hungarian golf club that allows golfers to play footgolf, I found it strange and as a sign of decay of the golf club. My other concern how footgolf will effect the quality…
Although I am happy to share information about the latest golf clubs of leading golf equipment manufacturers, it seems to me that there are no significant differences among the leading brands. So how do you want to gain…