293 entries: AIG

Vokey WedgeWorks_V_Grind_58 and 60 degree_close look

How will bounce the limited edition Vokey WedgeWorks 58° & 60° V Grind wedges?

By: 2023. 05. 15.

Vokey WedgeWorks introduces the new Limited 58.10° and 60.10° V Grind, inspired by the collaboration of Master Craftsman Bob Vokey and Vokey Tour Rep Aaron Dill with tour players worldwide. The Vokey WedgeWorks V Grind is designed for players seeking…

GCSAA Foundation’s Rounds 4 Research program

GCSAA Foundation’s Rounds 4 Research program reached a new donation record.

By: 2023. 05. 10.

For the second year in a row, the GCSAA Foundation’s Rounds 4 Research program supporting turfgrass research broke records, yielding more than $544,500 during its April 24-30 online auction, an increase of $53,300 over 2022. The GCSAA Foundation…

CapillaryFlow bunker construction Esplanade Golf & Country Club

How did the use of CapillaryFlow bunkers pay off for the Esplanade Golf & Country Club?

By: 2023. 04. 27.

When I shared this news, Ian D.N. Fetigan, CCM, CAM (former GM at Esplanade Golf & Country Club) told me on Linkedin that he has got a fresh experience with the implementation and usage of CapillaryFlow. In this…

La Cala Resort clubhouse interior with greens

Would you share the renewed La Cala Resort clubhouse interior on Instagram?

By: 2023. 03. 13.

We might assume that high-end golf resorts like the La Cala Resort (a 4-star golf resort in Spain) would adopt sooner the latest interior design trends in the hospitality industry. What is this about? Here I would highlight…

Who are the 50 greenkeepers who will volunteer at the 151st Open

Who are the 50 greenkeepers who will volunteer at the 151st Open at Royal Liverpool?

By: 2023. 03. 03.

The 151st Open will be played at Royal Liverpool Golf Club from 16-23 July 2023. This will be the 13th time the Championship has been staged at Royal Liverpool Golf Club. On this occasion, the British and International Golf Greenkeepers Association…

Sweetspot CEO

How are golf clubs prepared for data-driven sales and marketing?

By: 2023. 03. 01.

One of my discoveries in 2022 was Sweetspot's revenue management platform. Sweetspot's CEO & Founder Henrik Ahlin gave a very useful and insightful presentation at the 2023 Golf Business Conference in Cascais (14-16 February). That's where I got…

Canal Shores Golf Course-2nd-Century logo

How Can Canal Shores Golf Course Be Saved?

By: 2023. 02. 07.

When I learned about the history and current situation of Canal Shores Golf Course, I immediately felt I had to share it with you. Canal Shores Golf Course will undergo a bold restoration plan to preserve and enhance…

Wilson Golf Dynapower Driver Carbon toe down_resized

Can Wilson Golf repeat its success with the new Dynapower club range?

By: 2023. 01. 31.

As a Wilson Golf fan, I am very excited to see the return of Wilson Golf's Dynapower in a renewed version. The history of Dynapower is quite well-known but I summarize it briefly. In 1956, Wilson Golf's Dynapower…

Golf Genius International Year in Review 2022

Did Golf Genius International exceed its brave business goals in 2022?

By: 2023. 01. 27.

In December 2021, at the GCMA 2021 Conference, I was very pleased when Golf Genius initiated an influencer marketing cooperation with me. Golf Genius was one of my several new clients in 2022. I believe it is essential…

2023 Titleist Pro V1 golf ball_inside elements

How much have Titleist Pro V1 golf balls evolved in 1 year?

By: 2023. 01. 24.

In September 2022, Titleist started the seeding and validation process for 2023 Titleist Pro V1 and Pro V1x golf balls on the PGA Tour at the Shriners Hospitals for Children Open in Las Vegas. The new Titleist Pro V1…

The R&A IMG Partnership extended

How will The R&A & IMG partnership evolve and expand in the future?

By: 2023. 01. 19.

The R&A has renewed and expanded its long-standing partnership with IMG to create and invest in new commercial opportunities that drive long-term growth and support its wider strategy. Starting January 2023, the new long-term agreement will see Endeavor-owned…

Wilson DUO SOFT golf ball packshot white color

See why you’ll gain more distances with the new Wilson DUO SOFT golf balls!

By: 2023. 01. 16.

One of my best decisions in 2022 was to change to Wilson DUO SOFT+ golf balls and to Wilson Staff D9 clubs in 2021. Wilson DUO SOFT golf balls are part of Wilson's premium golf ball range that…

Peter Finch OGIO influencer marketing cooperation

How can Peter Finch help OGIO as Golf Brand Ambassador?

By: 2023. 01. 12.

More and more brands understand that they need to move more budget to influencer marketing as a more effective and accessible means of communication with consumers. It can also be a highly effective way to attract and connect…

PING G430 drivers_Lifestyle_DriverGroup_2

How does the new PING G430 driver switch to the desired speed?

By: 2023. 01. 11.

PING launched the PING G430 family in North America, Europe, and South America yesterday. In the lure of speed and forgiveness, I was curious about the changes since the launch of PING G410 Plus & G410 SFT drivers…

Golf Business Monitor in 2022-resized

What remarkable has Golf Business Monitor achieved in 2022?

By: 2023. 01. 04.

It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…

BMW Group DP World Tour sponsorship deal 2023 car and trophy

How will BMW Group take advantage of the DP World Tour sponsorship?

By: 2022. 12. 13.

Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…

BIGGA Steve Dudley-Brown mental health service

How does BIGGA help greenkeepers with their mental health struggles?

By: 2022. 12. 09.

I hear from more and more places how big problem mental health is in workplaces including golf clubs. More employees are leaving their jobs for mental health reasons, including those caused by workplace factors like overwhelming and unsustainable…

Cypress Course at Bonita Bay Club_0072

What kind of a renovation was needed on the Cypress Course at Bonita Bay Club?

By: 2022. 12. 07.

ASGCA published the 2022 ASGCA-SLRG Golf Facility Market Trend study early this year. It found that the 3rd most frequent project type in the last 2 years was green complex renovation or redesign. The very same study found…

Trump Turnberry family room

How does Trump Turnberry help you survive hectic days between Christmas & New Year?

By: 2022. 11. 28.

How many of you will stay at home and spend the days between Christmas and New Year in a traditional way? Or exchange Christmas presents in the shops? Or simply escape from the usual events and activities. Some…

Joe Simpson Ipswich Golf Club Overall Winner BIGGA Annual Photographic Competition 2022

Which greenkeeper deserves to win the BIGGA Annual Photographic Competition 2022?

By: 2022. 11. 23.

Sometimes I am a little bit envious of the work of greenkeepers. They are able to see so many unique moments on the golf course that we golfers cannot. I see that much better application materials have been…