I already reported to you in February about the new Vokey SM9 wedges, Vokey’s most versatile, accurate, and forgiving yet. I mention this here at the beginning because the new Vokey WedgeWorks Low Bounce K Grind wedges are…
The 2022 Scotty Cameron Phantom X putters feature entirely new head shapes and updates to popular models. The putters also feature a new textured grip, new graphics, and premium styling. Tour-preferred milled 303 stainless steel face construction carries…
One of my best decisions last year was when I replaced my golf clubs with the Wilson Staff D9 irons. As I read others' reviews of Wilson Staff D9 irons and other members of the D9 family, I…
I must say Wilson Golf is not only for high handicapper golfers. At the same time, they are doing a great job to serve high-handicappers as well. This way they are helping and supporting a lot the golf…
Great customer experience needs marketing automation. In the last couple of years, the number of new channels and customer touchpoints grew significantly. This is a great challenge for marketers, among them golf club managers to manage the complexity of content…
The new Vokey SM9 wedges are Vokey’s most versatile, accurate, and forgiving yet, offering 6 grind options and a total of 23 different models ranging in lofts from 46* to 62* for precision fitting. The wedges are available…
It is time to say goodbye to paper-based scorecards and golf tournaments. Nothing justifies their usage in the era of smartphones. The progressive golf clubs have already started the digital transformation of their golf club operations. The pandemic…
The partnership between Golf Genius Software and BRS Golf by GolfNow has powered over 50,000 rounds in 2021. BRS Golf's and Golf Genius' joint product deliver a complete competition management solution. Based on customer feedback, the two companies’…
A couple of years ago, I asked (among others) Kristin Hinze, the Global Head of Merchandising at Puma Golf, when golf clothing will be environmentally friendly and sustainable. I just met Reflo sportswear manufacturer who manufactures sustainable &…
During the 2021 GCMA National Conference in November, I had a very interesting conversation with Christopher Fitt (Director of Golf & Leisure, Foxhills Club & Resort). That is why I invited him for an interview to share his…
It is not a big surprise why Mastercard is satisfied with the Golfbreaks partnership. Can you imagine the value of a fresh and up-to-date email database of customers with high purchasing power? Golfbreaks, according to its confession, has…
Now I read that beginners and non-complete beginner golfers face 10 major challenges. One of their challenges is hit the putt. I am sure we can agree on that there is no annoying more than three or more…
The recent KemperSports Golfer Insights Survey found „The majority of new golfers (58%) came to the game because of the pandemic. But they plan to play even more golf in 2021 and intend to play just as much…
I found an interesting study from O.C. Tanner. They found the most important driver (37%) of great work is "Recognize me". To have a successful culture of recognition, you need to consider these 5 factors: Be specific &…
In the last three years I wrote about the Farleigh Golf Club (UK) for several reasons: Winner in various categories at the 59Club 11th Annual Award: my59 Ultimate Service Excellence, Golf Operations Team, Golf Manager of the Year…
How many times has it happened to us that until we got close to the hole everything went well and then suddenly unintentionally, we destroyed our game with terrible putting (more than 3)? I also break my head…
When you know the total amount of revenue your golf club member or guest will generate, you will be able to make better decisions on how to acquire and retain customers. It is good to highlight we should…
How would you prove your mowers are top-notch ones? The most obvious way to demonstrate quality and reliability is to support major golf tournaments. It is excellent social proof too. I would utilize user social proofs as well.…
I have just read the findings of the European Travel Commission’s study about Europeans’ sentiments regarding travelling after the COVID-19 pandemic. These insights I found the most promising: 70% - likely / highly likely to travel.51% - will…
PowaKaddy has created a set of high-tech product (5) videos showcasing the pioneering 2021 trolley range. I wouldn’t say that PowaKaddy is an early adopter of YouTube for brand communication. In the second half of this article, I will…