121 entries: Titleist

Phil Mickelson will make money for me in June

By: 2014. 05. 22.

I can dream about this, but for US and Canadian golfers it can happen easily between June 12, 2014-June 15, 2014. Callaway Golf came out with a new idea about promotion prize. Instead of give away golf clubs, they…

Honma Golf the big enigma

By: 2013. 09. 14.

I must confess that Honma Golf is a big enigma for me and I guess for many other golfers. We hardly read about Honma golf clubs in golf magazines. Honma golf clubs are handmade one-by-one. You can imagine their…

Callaway Golf knows who is worth sponsoring

By: 2013. 08. 20.

Patrick Reed is a rookie at Callaway Golf. He joined Callaway Golf 3 month ago in May. As a rookie, he has made 8 of 9 tournament cuts and secured 4 of his season's five TOP-10 finishes, none…

Rory McIlroy’s Nike Golf endorsement is in danger

By: 2013. 08. 07.

Time to time, I ask myself, whether Rory McIlroy could earn more money by winning tournaments and championships with his previous Titleist golf clubs or as it is today, when we see him struggling on the green. Last…

First time in PGA Tour

By: 2013. 03. 18.

There must be a great presistence in Kevin Streelman if he didn't give up his PGA career after 152 unsuccessful PGA Tour start. His efforts brought the desired/dreamt results yesterday by winning at the Tampa Bay Championship.The win earned…

First Nike Golf ad with Rory McIlroy

By: 2013. 01. 15.

As it was expected Nike Golf signed a sponsorship deal with Rory McIlroy. I keep up my opinion that Rory McIlroy could have signed a bigger sponsorship deal with Nike Golf, even he lost an important contract with Jumeirah. The…

Do you believe in low compression golf balls?

By: 2013. 01. 02.

I am always skeptical when I read about "product of the year" or about any similar titles. It is also true regarding golf balls (check out my previous post about GolfBallSelector.com). On the website of GolfBallTest.org I came across…

Bridgestone makes Nike golf balls?

By: 2012. 11. 13.

In recent weeks I came across with an interesting debate on Rory McIlroy's possible contract with Nike Golf. Pros and cons are flying from one side to another. When suddenly somebody said basically Bridgestone is now a DBA…

How much Nike Golf needs Rory McIlroy?

By: 2012. 10. 29.

In recent weeks there is an ongoing rumour about 23-year-old Irishman Rory McIlroy, who is on the verge of signing a 10-year deal with Nike, worth  $250 million. Nice sum isn't it? Well, not that much if we remember,…

Nike Golf clubs with tracking sensors

By: 2012. 09. 12.

Nike long time ago came out with a running app that maps our running, how we are performing. Now Nike Golf made a bold and clever step and introduced recently a golf swing analyzer. Nike Golf club heads will have…

GolfTube goes live

By: 2012. 08. 29.

I have just came across with a golf video site that I would call it as GolfTube (the real name is Click on Golf. Unlike IMG Media's Golfing World, this portal is aggregating contents from all around the world…

How Groupon can increase golf course sales?

By: 2011. 06. 18.

Among many of our everyday activities like buying is becoming social. In the 2011 Social Commerce study of the National Retail Federation turned out every 5th US customer is using Groupon. Groupon says golf courses are one of…

US golfers’ number close to edge of collapase

By: 2011. 05. 14.

Gen Yesuda says in his article in Golfweek.com that for the third consecutive year, the number of golfers in the U.S. declined, falling 3.6 percent to 26.1 million in 2010, according to the National Golf Foundation. The slide,…

Over communication of golf equipment brands

By: 2010. 04. 05.

Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…

Acushnet prefers to focus on golf balls

By: 2010. 03. 11.

Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…

How to save money on golf equipment buying?

By: 2009. 12. 31.

In one of my previous post I wrote about how much worth to pay for a golf club and other golf equipments, like golf balls, putters, wedges, golf clothing, pull carts, golf bags etc.  I cannot stress enough…

Asian golf balls are rising

By: 2009. 10. 08.

While golf ball manufacturers are stampeding us into lure of branding, it is worth to look around in golf ball market. When I am considering to buy new golf ball, I always consider my wallet size and handicap…

Do we need golf industry exhibitions?

By: 2009. 09. 22.

As the kick off day of Golf Expo in Munich (Germany) is getting closer, I am start think about what do we gain from such old fashioned industry exhibitions. As reading the website of Golf Expo, it turns…

China golf market will lead the world

By: 2009. 09. 11.

If China is able to keep this pace of development soon can be the No.1 golf nation and golf equipment manufacturer of the world. China has already surpassed Japan. The annual growth rate of golf courses in the…

Golf Equipment Industry in social media (part 2)

By: 2009. 08. 31.

As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…