The concept of the new Scotty Cameron Super Select putter model is not totally new. It is built on the concept of the 2020's Special Select line. In the new Scotty Cameron Super Select putter models, we will…
As a Wilson Golf fan, I am very excited to see the return of Wilson Golf's Dynapower in a renewed version. The history of Dynapower is quite well-known but I summarize it briefly. In 1956, Wilson Golf's Dynapower…
The cooperation between Troon and the Sandals Resorts goes back at least to 2015. In that year Troon was hired to help Sandals Resorts in the following areas daily operations including the clubhouse, staffing, maintenance facilities, and overall…
Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…
Titleist is launching today the much-anticipated Vokey Design WedgeWorks T Grind. Inspired by Vokey’s work with one of the game’s all-time best wedge players, the T Grind was designed for great hands and a vivid short-game imagination. Available in 58º…
I already reported to you in February about the new Vokey SM9 wedges, Vokey’s most versatile, accurate, and forgiving yet. I mention this here at the beginning because the new Vokey WedgeWorks Low Bounce K Grind wedges are…
The 2022 Scotty Cameron Phantom X putters feature entirely new head shapes and updates to popular models. The putters also feature a new textured grip, new graphics, and premium styling. Tour-preferred milled 303 stainless steel face construction carries…
Does it make sense to compare the new PING i525 irons to the Titleist T-Series irons or the TaylorMade Golf P790 irons or the Wilson Staff Model CB Irons? The new 2022 PING i525 irons (RRP €219 per…
Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey. That’s why I want to…
I found a good reason for you why to visit the PGA Show in Orlando this week. Wilson Golf is launching its most technically advanced golf ball the Wilson Triad (RRP of $39.99 / dozen) on February 15th.…
Have you noticed how many golf equipment manufacturers use black? E.g. limited edition Titleist T-Series T100•S and T200 Black irons, Mizuno ST-G 220 driver, Callaway Rogue Pro Black irons, etc. I checked the significance of this color. I already had…
When I saw the new Scotty Cameron Champions Choice putters, immediately Scotty Cameron Teryllium T22 putters came to my mind. That’s why I thought it worthwhile to deal with limited edition, new Scotty Cameron Champions Choice putters. Let's discover…
Last year I saw so many employee experience development initiatives at Acushnet UK. I really like them. For this reason, I thought to interview Matthew Johnson, the general manager of Acushnet UK. How do you define what is…
What should golf ball manufacturers do to boost their balls' consistency? Wilson Golf has rethought the classic approach to golf ball development when they developed their new Wilson Staff Model R golf balls. Frank Simonutti, Global Director of…
I am always very curious about what Wilson Golf will bring out and when he will regain his old glory. As a marketing professional, I cannot afford not to think about whether the golf equipment manufacturer is using…
The coronavirus crisis that we are experiencing in 2020 is very likely to boost e-learning, on-demand services, and online coaching. In this real-time, on-demand world we now live in, where access to millions of services and experiences are just a few…
Offering personalization of golf equipment is with us for a long-long time. With direct digital access to consumers and powerful analytics capabilities, companies like TaylorMade Golf will be able to come up with sophisticated personalized offers. I will…
These days I read about the micro-learning trend that is gaining momentum in 2020. This trend is about marketers like Mizuno who are creating micro-learning solutions for those consumers who are looking to add value to their personal…
Today at the PGA Tour’s RSM Classic, the new Vokey Design SM8 wedges will be made available to tour players for the first time. This marks the start of Titleist’s tour seeding and validation process for the next generation Vokey…
When I am writing about the latest golf clubs, it always fascinates me their material selection. This is also true regarding the Wilson Staff Model Utility Irons. In the last couple of years, there was almost no golf…