Does it make sense to compare the new PING i525 irons to the Titleist T-Series irons or the TaylorMade Golf P790 irons or the Wilson Staff Model CB Irons? The new 2022 PING i525 irons (RRP €219 per…
Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey. That’s why I want to…
I found a good reason for you why to visit the PGA Show in Orlando this week. Wilson Golf is launching its most technically advanced golf ball the Wilson Triad (RRP of $39.99 / dozen) on February 15th.…
Have you noticed how many golf equipment manufacturers use black? E.g. limited edition Titleist T-Series T100•S and T200 Black irons, Mizuno ST-G 220 driver, Callaway Rogue Pro Black irons, etc. I checked the significance of this color. I already had…
When I saw the new Scotty Cameron Champions Choice putters, immediately Scotty Cameron Teryllium T22 putters came to my mind. That’s why I thought it worthwhile to deal with limited edition, new Scotty Cameron Champions Choice putters. Let's discover…
Last year I saw so many employee experience development initiatives at Acushnet UK. I really like them. For this reason, I thought to interview Matthew Johnson, the general manager of Acushnet UK. How do you define what is…
What should golf ball manufacturers do to boost their balls' consistency? Wilson Golf has rethought the classic approach to golf ball development when they developed their new Wilson Staff Model R golf balls. Frank Simonutti, Global Director of…
I am always very curious about what Wilson Golf will bring out and when he will regain his old glory. As a marketing professional, I cannot afford not to think about whether the golf equipment manufacturer is using…
The coronavirus crisis that we are experiencing in 2020 is very likely to boost e-learning, on-demand services, and online coaching. In this real-time, on-demand world we now live in, where access to millions of services and experiences are just a few…
Offering personalization of golf equipment is with us for a long-long time. With direct digital access to consumers and powerful analytics capabilities, companies like TaylorMade Golf will be able to come up with sophisticated personalized offers. I will…
These days I read about the micro-learning trend that is gaining momentum in 2020. This trend is about marketers like Mizuno who are creating micro-learning solutions for those consumers who are looking to add value to their personal…
Today at the PGA Tour’s RSM Classic, the new Vokey Design SM8 wedges will be made available to tour players for the first time. This marks the start of Titleist’s tour seeding and validation process for the next generation Vokey…
When I am writing about the latest golf clubs, it always fascinates me their material selection. This is also true regarding the Wilson Staff Model Utility Irons. In the last couple of years, there was almost no golf…
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…
Do you remember when Tiger Woods won The Masters in 1997 using a Tel3 Newport model? You know the one with 32 white dots on its back and the bronze-colored insert. Now we can witness the reincarnation of…
Honma Golf recently has introduced the Honma Future XX premium golf balls (6-piece) as the flagship model in its latest multi-layer golf ball range. They are not the first to offer a 6-piece golf ball. Maxfli launched the…
Two years passed since the 4th generation of Srixon Q-Star golf balls and 3 years since the 3rd generation Q-STAR golf balls. Although I play mainly with Titleist and TaylorMade golf balls, I thought to give a chance…
We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…
Just like in any other area of our life our customers are expecting personalized products and services. Golf shafts are not exceptions. We can all agree that for irons and drivers the shaft type and its characteristics can…
There is no week when I do not hear about the importance of product and service personalization. Do you remember Mac Daddy 4 Callaway Custom Wedges from February 2018? Callaway is offering tour-level customization & personalization for Mac Daddy…