In the last three years I wrote about the Farleigh Golf Club (UK) for several reasons: Winner in various categories at the 59Club 11th Annual Award: my59 Ultimate Service Excellence, Golf Operations Team, Golf Manager of the Year…
My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…
One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…
Callaway Golf now wants to prove that it is indeed possible to create such a wedge that can help us to have control on all types of wedge shots, from chips, pitches, flops, bunker shots, and full shots…
A year ago I wrote golf clubs and golf academies' perspectives, it is time to rethink driving range experiences. However, it is not only about installing Toptracer Range, Trackman Range, or Inrange Golf, especially when your golf club/resort does…
Keith Pickard is joining The QHotels Group (owner & operator of 21 venues across the UK) from Macdonald Hotels & Resorts. In his previous position, he was the group director of golf, leisure & spa (between 2015-2020) of…
Let’s face it, the golf industry is lagging far behind in mobile commerce. The mobile app of most golf clubs provides only very basic services (e.g. tee time booking, weather). Meanwhile, App Annie State of Mobile 2021 study…
Troon International has selected 59club to afford its venues full access to their market-leading "performance management" products & services. Troon International is not entirely a new client for 59club. In the second half of this article, I will…
If you enjoy playing golf in the best weather in Europe, then it is a great idea to look for a gorgeous property in Málaga. People buy property in Málaga for various reasons: as a holiday property, as…
We do not just use technology today – we have a relationship with it. When it comes to tech at work in a golf club — the software, systems, and apps employees use in their day-to-day jobs—that relationship…
After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…
Last year I saw so many employee experience development initiatives at Acushnet UK. I really like them. For this reason, I thought to interview Matthew Johnson, the general manager of Acushnet UK. How do you define what is…
Last week I really enjoy discovering The Manor House's latest acquisition the Baker’s Cottage (in Castle Combe village). Since then, I have learned a new term: self-contained house. Both Baker's Cottage and Mas Garriga are self-contained houses. Hotel Peralada Wine Spa &…
Troon has been selected to manage Esplanade Golf & Country Club, a private club and community located in Naples, Florida. Troon Privé, the private club operating division of Troon, will manage golf, club, resort-style amenities, food & beverage operations,…
Paul Armitage left the club not so long time ago as the general manager of the Golf National. His successor is Philippe Pilato. He has been at Golf National for 25 years, almost since the day it opened.…
The growth of online golf retailing is forcing pro-shops and brick-and-mortar golf retailers to reassess the true value and role of their stores. I believe experience remains essential to the future of the store – but it needs…
Now I see on my calendar that it has been 2 years since I gave a keynote presentation (customer experience as a differentiating factor) in Estoril at the 4th National Conference on Residential Tourism & Golf. Before I…
One would think that 2020 was a terrible year for almost all golf clubs. As I look at US statistics, then I see a boom in play that started in the summer continued through the end of the…
Thanks to Troon and Honours Golf, I can discover now a private golf club in Gadsden, Alabama: Gadsden Country Club. Honours Golf, the Birmingham, Alabama-based division of Troon has been selected to manage Gadsden Country Club. Honours Golf will…
Last time I asked Chris Duffy CMDip about the challenges of golf club committees & boards. His article was so popular among golf club managers that I thought to interview him this time. Since his article, Chris Duffy…