Just like in any other area of our life our customers are expecting personalized products and services. Golf shafts are not exceptions. We can all agree that for irons and drivers the shaft type and its characteristics can…
I know some of you don't hold Wilson Staff golf clubs in high esteem. However, I believe in the last 4-5 years Wilson Staff improved a lot. So, Wilson Staff is launching in these days its new Wilson…
Exactly a year ago, I had the chance to share with you what makes TaylorMade M3 drivers unique. Now, I will show you the innovation in TaylorMade M5 drivers. I hope I will find significant changes! As I…
There is no week when I do not hear about the importance of product and service personalization. Do you remember Mac Daddy 4 Callaway Custom Wedges from February 2018? Callaway is offering tour-level customization & personalization for Mac Daddy…
Do you remember the award-winning Wilson Staff FG Tour V6 irons from 2017? If not, then I will summarize below the essence of the Wilson Staff FG Tour V6 irons: In the Wilson Staff FG Tour V6 irons we…
Two years ago Callaway Golf has launched the Big Bertha OS irons. These irons feature a new clubhead construction, called the Exo-Cage, that promotes more distance in an entirely new way + the 360 Face Cup Technology. In May…
Do you remember that two years ago Wilson Staff in cooperation with Golf Channel held the first crowdsourcing reality show (Driver vs Driver) to find the next Wilson Staff driver? The Golf Channel’s Driver vs. Driver 2 had its season…
The new Wilson Staff DUO Professional golf balls are the company's latest crossover golf ball. All DUO Professional golf balls will be available on Wilson.com and retailers starting on Monday, December 3rd. The MAP price is $34.99. The Wilson Staff …
Just before I fly to the European Conference of the Club Managers Association of Europe in Marbella, Cleveland Golf will launch its latest putters the Huntington Beach Soft putters on 16th November. Cleveland Golf said the hallmark of the…
PowaKaddy has just announced details of its electric trolley rental offering for 2019. With its PowaKaddy Rental GPS their intention is to provide golf club professionals and resorts with an even greater opportunity to boost trolley hire revenue.…
Do you see a connection between the popularity of golf carts (golf buggies) and the size of the golf bags? Wilson Staff has recently launched (24th September 2018) its Wilson Staff eXo golf bag family (carry and cart…
Unlike Callaway Golf Rogue driver and TaylorMade M3 driver where the focus was the forgiveness, the developers of the new Titleist TS driver wanted to increase and improve the speed of the Titleist driver. This is why they…
Based on the 4th generation of Rotex Face Technology, Cleveland Golf is launching its new Cleveland RTX-4 wedges in North America on Sept. 14, 2018. Their key promise is to provide ultimate short game control. The new Cleveland RTX-4…
In the coming days, I am supposed to receive the brand new Srixon Soft Feel golf balls. Now, I just want to summarize for you the most important facts about the 11th generation Srixon Soft Feel golf ball.…
I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…
First I thought to write only a Facebook post about the Wilson Advisory Staff Tour Professional Troy Merritt victory at the latest Barbasol Championship (16-22 July 2018, at Keene Trace Golf Club outside Lexington, Kentucky). Then came a technical bug in…
It is so annoying when you miss the par just because of awkward putting. This is why I am more interested in putters and short game practices. So let's see what and how can the new Scotty Cameron…
When I hear about an interesting golf business news and a golf club enhancement/development project I like to analyze them from two main aspects: Its contribution to the overall customer experience of the golf club; How it can…
Like in most cases, I tried to find new technology solutions, new materials in the Callaway Rogue Pro Black Irons. At this moment, I have got the feeling that the new Callaway Rogue Pro Black Irons are built with…
Before I share with you the latest innovation of Rain Bird, I would like to draw your attention to some interesting technology trends. One of these trends is the rise of usage of artificial intelligence that will stay with…