How soft is the new Wilson DUO Soft+ golf ball?
I was anxiously awaiting the end of the embargo and sharing it with you the details about the new Wilson DUO Soft+ golf ball. The DUO Soft+ is a premium 2-piece golf ball. Wilson claims that the new…
Golf Equipment
4 reasons why worth considering Titleist T400 irons
Last August I have already shared with you that Titleist launched the Titleist T-series irons product family (T100, T200, T300). On March 27, Titleist will launch a new member of this product family, the Titleist T-400 irons. The fittings…
How will Lamkin’s ST grip family be renewed in 2020?
This week at the PGA Show in Orlando, Lamkin will introduce the new members of the ST grip line: ST+2 Hybrid and ST+2 Hybrid Calibrate grips. Both are loaded with advanced features including Lamkin’s new “Smooth Tack” material,…
Wilson Staff D7 forged irons with a true tour-level appeal
For some of you, the new Wilson Staff D7 forged irons might remind the Wilson Staff C300 forged irons. Right here at the beginning, I can assure you that the new Wilson Staff D7 forged irons are different:…
4 reasons for considering the new Titleist Tour Soft golf balls
To understand the advancements in the 2020 Titleist Tour Soft golf balls, let me give you a brief summary of the features of the 1st version of this golf ball model (2018): Designed with the largest Titleist core…
Can the new Mavrik Driver outshine the Epic Flash?
I compared in the title the new Callaway Mavrik Driver ($499; Product at Retail: 1/23/20) with the Epic Flash driver intentionally. Callaway Golf is probably the first golf equipment manufacturer to use artificial intelligence and machine learning for…
Where is Europe’s 100th Toptracer installation?
Pine Ridge Golf Club in Surrey has become the 100th golf facility in Europe to utilize Toptracer Range. This installation also brings the total number of Toptracer Range hitting bays to 1,700 - each with the capability of hosting…
What are the surprises in the 3rd generation Q-STAR TOUR golf ball?
In the past, I had the chance to write about Srixon Q-STAR golf balls. But somehow Srixon Q-STAR TOUR golf balls escaped my attention. This is what I would like to complete with the introduction of the 3rd…
Why should we believe in the new TaylorMade SIM driver?
It is fair enough to say that January is one of the most exciting months of the year when golf equipment marketers like TaylorMade are showing us their latest golf equipment models. Hence, I get to the point…
How to gain short-game confidence with Wilson Staff Model Wedges?
Not so long time ago I recommended the Wilson Golf Launch Pad family of clubs for my readers who are slicers. On the last day of 2019, Wilson launched its Wilson Staff Model Wedges. The new Wilson Staff…
How will Lamkin’s interactive Putter Grip Fitting System help us?
I am expecting that the experiential stores will continue to thrive in 2020. However, it requires from marketers like Lamkin to provide value and convenience. From now on we must give golfers something they will remember long after…
Should ASICS get involved in the golf shoe business?
Probably my best running shoes were all ASICS. I must admit that I have not seen in the last decade any ASICS golf shoes. Is it my mistake? I don't think so. I have just checked ASICS UK…
The cure for slicers: Wilson Golf Launch Pad family of clubs
As I went through my own posts I have not found any golf club model that was dedicated to high handicap golfers like the new Wilson Golf Launch Pad family of clubs. The issue of forgiveness is a…
Would you pick a Scotty Cameron Phantom X 12.5 putter?
What wonderful timing! The new Scotty Cameron Phantom X 12.5 putters will be available just before Christmas from December 12 in North American golf shops (MAP $429) and on February 14, 2020, worldwide. The new Scotty Cameron Phantom…
Can Cobra Golf SPEEDZONE driver really boost your speed?
I can't resist comparing new golf club models with their competitors. This is also true regarding the Cobra Golf SPZONE driver that will be available from January 17, 2020. As I was preparing for how to present to…
Here come the new Vokey Design SM8 wedges!
Today at the PGA Tour’s RSM Classic, the new Vokey Design SM8 wedges will be made available to tour players for the first time. This marks the start of Titleist’s tour seeding and validation process for the next generation Vokey…
Are Wilson Staff Model Utility Irons confidence boosters?
When I am writing about the latest golf clubs, it always fascinates me their material selection. This is also true regarding the Wilson Staff Model Utility Irons. In the last couple of years, there was almost no golf…
Are you surprised by Glenmuir’s acquisition of Sunderland of Scotland?
The news about Glenmuir's acquisition of Sunderland of Scotland could not have come at a better time as we are entering into the cold month of November. But to be serious, they will be one company from 1st January…
Troon provides a meaningful experience with True Spec Golf
These days, I am reading Chip Heath's and Dan Heath's book The Power of Moments. The authors highlighted an interesting aspect that is really crucial in the current business environment. Namely, how to avoid sameness and flatness moments…
What opportunity does Husqvarna see in Soil Scout?
One of the big news was last week that the Swedish Husqvarna Group has announced a venture capital investment in Soil Scout, a Finnish-based IoT start-up providing buried wireless soil monitoring solution. This is why I thought to…