Callaway Golf X Forged CB Irons vs. X Forged UT Irons
On 29 November Callaway Golf will launch its new Callaway Golf X Forged CB Irons, Apex MB Irons, and X Forged Utility Irons. Now I will focus only on Callaway Golf X Forged CB Irons and X Forged…
760 entries: Club Car
This is how Chart Hills will look like next spring
I have already shared with you the news about the renovation work at Chart Hills. The club is hoping that all of the work will be completed before the start of the 2021 golf season or sooner if…
How can HowDidiDo help us make our game better?
When I first heard of HowDidiDo's new digital learning experience service, immediately Golf GameBook Swing Card (powered by the Swing Index) came into my mind. I tell you soon why. HowDidiDo is among many other golf outlets which…
What could make the Laguna Golf Lang Co more memorable?
In my previous post last December I wrote about the importance of developing memorable moments for our golf club/resort's guests and members. Then I said: We must avoid flat/”mostly forgettable” experiences and create moments that matter to our customers. „Defining…
Are you ready for Titleist’s virtual golf ball fitting consultations?
The COVID-19 pandemic forces service providers among them PGA Pros but brands among them Titleist to find alternative ways to connect with customers, golfers, etc. Early this year I recommended to PGA of Canada to discuss in their…
Big Bertha B21 driver like you never seen before
Within 8 months Callaway is launching its new Big Bertha B21 driver (Product At Retail Date: 9/10/20). As I ran through the product description, I didn't find any significant differences from the previous Callaway Golf Mavrik driver. Big…
Will Oaks Prague be a true luxury residential community?
Early this week I had been on a FAM trip to Oaks Prague (Czech Republic). Before I would share my impressions and thoughts about the golf resort it is interesting to understand the needs and expectations of affluent…
How will Abu Dhabi golf venues get back into the swing?
I can understand every golf club & resort around the world who are doing their best to mitigate and/or recover from the coronavirus caused damages and losses. See what happened to the tourism industry in the Middle East…
Is the golf industry moving in the right direction?
Last week I heard from Jerry Kilby CCM (former CEO of the Club Managers Association of Europe) that he is relaunching his own consultancy company, Kanda Golf. That's why I thought to ask him how he sees the…
What changes are expected at the Emporda Golf Resort with the new leadership?
You’ve probably heard that Miguel Girbes, a former golf director at Finca Cortesin, is continuing his career at the Emporda Golf Resort as a resort general manager. That’s why I thought I’d ask what his plans are and…
Precision is a must-have at the Kulm Hotel St. Moritz!
When I am reading Kulm Hotel St. Moritz's ‘Golf Break’ package (starts from CHF 620 pp) the following ideas come to my mind regarding the future of luxury hotels after coronavirus: How can we maximize touchpoints, but still…
What are the 2 major benefits of the new Shot Scope V3 watch?
The Worldwide Survey of Fitness Trends for 2020 study found the wearable technology has been estimated to be about a $95 billion industry. Wearable technology is also the #1 worldwide fitness trends. In 2018, wearable technology was ranked…
How will La Finca Resort welcome us at the end of the month?
Probably you have already heard of the 6 million Euro investment of La Finca Resort. In my previous post, I have already highlighted some elements of this project: Thorough development work has been carried out at the resort,…
The great wellness escape to Zala Springs Golf Resort!
These days when we start to see the light at the end of the tunnel, many of us start thinking where and how can people feel recharged, improve their wellbeing and last but not least, play golf and…
Getting Spain ready for #golfpostcorona.
During the CV19 pandemic, we sat down (virtually) with some of the Spanish golf industry representatives and asked them a few questions about the state of the Spanish golf market, how they dealt with the situation, and the…
Can Troon Privé exceed expectations at The Virginian?
Troon has been selected to manage The Virginian and its sister property, Nicewonder Farm & Vineyards, both of which are located in Bristol, Virginia. Troon Privé, the private club operating division of Troon, will oversee golf, club and food &…
What are the pros of Callaway JAWS MD5 Raw Wedges?
At the beginning of this month, I showed you TaylorMade MyMG2 personalized wedges, now it is time to show what Callaway JAWS MD5 Raw Wedges ($159.99 each; Available from 6/4/2020) can offer us in terms of design and…
How could Arcis Golf prove its helpfulness?
We are all waiting for the end of the coronavirus crisis. However, it is giving brands like Arcis Golf the opportunity to prove its helpfulness. I found a recent Ipsos research that says 74% of customers want to…
Troon introduces “Moments Matter” initiative
Do you remember when I urged you to create meaningful and memorable moments for your golf club guests and members? Just as a quick reminder: Today it is NOT enough to meet customer expectations since you are competing with…
The UK Golf Federation’s latest effort for a better environment
I assume you read in the Financial Times last year that the electric and hybrid car sales grew by 10% in the UK in 2019. Today, the so-called alternatively fuelled vehicles' share is 9.9% in the UK. The…