During my time at UPC (a cable company), I was thinking about what we can do more with email marketing beyond sending company news, updates, and new offers. I thought we can do much more for our precious…
One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…
No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …
I know that I tend to be critic. So I thought this time I will come up with a positive news from UK. Brocket Hall Golf Club will be able to start with a positive attitude regarding 2014 based…
The importance of customer experience has risen significantly for golf clubs and resorts, leading to service design being recognized as a fundamental approach to innovation and management. Service design has gained significant visibility in contemporary discourse. Its potential…
Burhill Group Limited (BGL) Golf, a leading UK multi-course operator, has announced a significant increase in rounds played for the second quarter of 2024. In the second quarter of 2024, BGL reported a 9% increase in rounds played…
Last week, I started reading Robbie Kellman Baxter's bestseller, "The Membership Economy." As I read, I realized that the topic is highly relevant to golf clubs. Please share your thoughts in the comments – I'm curious to hear…
Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…
Over the course of the past three years, Club Car has faced four significant events that have impacted the organization. Ingersoll Rand Inc. (NYSE:IR) sold Club Car to the global private equity firm Platinum Equity for cca $1.68…
BGL (Burhill Group Limited) has announced that its golf division, BGL Golf, is celebrating a record-breaking year of performance in 2023, with a 10% revenue increase, a significant investment and refurbishment program, an ‘excellent’ group NPS rating, and…
In recent years, when I bought new golf apparel, I discovered the following sustainable materials in them: recycled plastics, organic cotton, recycled cotton, recycled merino, and rarely cupro (vegan alternative of silk). Do not underestimate the fact that…
The Gartner 2024 HR Priorities Survey found that HR leaders across the globe will focus on these 5 areas: Leader and manager development, Organizational culture, Change management, HR technology (aka HRTech), Career management and internal mobility. Let us…
It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…
I often find that people confuse diversity and inclusion. Let's clarify these concepts before we proceed with the news. Diversity in the workplace entails the recognition and appreciation of the variances in age, gender, ethnicity, religion, disability, sexual…
Upon reviewing the latest Graffis Report from the National Golf Foundation, it became clear that a discussion with Erik Hultsberg, the Head of Simulator and Range at Sweetspot, was necessary. Our conversation centered around how owners of indoor…
How do you define a great golf experience? I am sure one of these factors will be on your list: greens roll smoothly; the golf course is visually appealing; the golf course blends naturally into its environment; course…
Today, it is clearly visible and demonstrable that superb customer service/care can greatly boost sales and customer retention. The 2022 Global Consumer Trends study of Qualtrics found: 63% of consumers think companies should listen better to their feedback.…
Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…
Golf clubs must get in the footsteps of their guest and members to be able to deliver the desired golf club experience. The time when we developed services in our golf clubs based on intuition is over. In…
So far, when I was looking for a new shaft for my golf clubs, I took the following 5 aspects into account: Flex, Weight, Length, Torque, Kick point. Now, Fujikura Golf is explaining to me to pay attention…