97 entries: retention

Post-purchase program in golf clubs loyalty marketing retention

How to boost golf club membership retention with a post-purchase program?

By: 2022. 02. 09.

During my time at UPC (a cable company), I was thinking about what we can do more with email marketing beyond sending company news, updates, and new offers. I thought we can do much more for our precious…

Potters Point 2021 John Deere partner

Potters Point: Retention marketing pays off for John Deere

By: 2021. 08. 20.

One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…

Connection between net promoter score and golf club membership retention

By: 2014. 10. 22.

No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …

High membership retention rate at Brocket Hall

By: 2014. 04. 06.

I know that I tend to be critic. So I thought this time I will come up with a positive news from UK. Brocket Hall Golf Club will be able to start with a positive attitude regarding 2014 based…

Nick Moran GM of the Year Golf Division Burhill Group

What constitutes a record-breaking year of performance for Burhill Group?

By: 2024. 03. 04.

BGL (Burhill Group Limited) has announced that its golf division, BGL Golf, is celebrating a record-breaking year of performance in 2023, with a 10% revenue increase, a significant investment and refurbishment program, an ‘excellent’ group NPS rating, and…

PING AW 24 men's collection Levan_Graphene_Jacket_Black

Where are the sustainable materials in the PING AW24 men’s collection?

By: 2024. 02. 01.

In recent years, when I bought new golf apparel, I discovered the following sustainable materials in them: recycled plastics, organic cotton, recycled cotton, recycled merino, and rarely cupro (vegan alternative of silk). Do not underestimate the fact that…

Michael Herd interview HR trends 2024

What are the top HR trends & priorities for golf clubs in 2024?

By: 2024. 01. 08.

The Gartner 2024 HR Priorities Survey found that HR leaders across the globe will focus on these 5 areas: Leader and manager development, Organizational culture, Change management, HR technology (aka HRTech), Career management and internal mobility. Let us…

Customer persona development and usage

Why should we use customer personas to improve your golf club marketing’s efficiency?

By: 2023. 12. 14.

It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…

Els for Autism Foundation ClubsHelp partnership

Follow the great diversity initiative of the Els for Autism Foundation!

By: 2023. 11. 06.

I often find that people confuse diversity and inclusion. Let's clarify these concepts before we proceed with the news. Diversity in the workplace entails the recognition and appreciation of the variances in age, gender, ethnicity, religion, disability, sexual…

indoor golf facility growth chart

Here are the tips to make your indoor golf facility profitable and successful!

By: 2023. 08. 24.

Upon reviewing the latest Graffis Report from the National Golf Foundation, it became clear that a discussion with Erik Hultsberg, the Head of Simulator and Range at Sweetspot, was necessary. Our conversation centered around how owners of indoor…

Bernhard and Company Express Dual 4300 grinder close look

What are the best features of the new Bernhard and Company Express Dual 4300 grinders?

By: 2023. 07. 04.

How do you define a great golf experience? I am sure one of these factors will be on your list: greens roll smoothly; the golf course is visually appealing; the golf course blends naturally into its environment; course…

Stewart Golf US customer care center Houston

How can the new Stewart Golf customer care center become a brand protector?

By: 2023. 07. 03.

Today, it is clearly visible and demonstrable that superb customer service/care can greatly boost sales and customer retention. The 2022 Global Consumer Trends study of Qualtrics found: 63% of consumers think companies should listen better to their feedback.…

Positive experience Sweetspot

How to use Sweetspot to enhance golf simulator customer loyalty?

By: 2023. 06. 26.

Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…

Scottish Golf and Players 1st partnership

Have Scottish golf clubs understood the benefits of Players 1st Member Experience Surveys?

By: 2023. 03. 29.

Golf clubs must get in the footsteps of their guest and members to be able to deliver the desired golf club experience. The time when we developed services in our golf clubs based on intuition is over. In…

Fujikura Golf Axiom shafts

How can the new Fujikura Golf Axiom shaft stabilize our golf clubs’ movement?

By: 2023. 02. 19.

So far, when I was looking for a new shaft for my golf clubs, I took the following 5 aspects into account: Flex, Weight, Length, Torque, Kick point. Now, Fujikura Golf is explaining to me to pay attention…

La Hacienda Links Golf Resort sea shore golf course real estate

What should La Hacienda Links Golf Resort do for a better golf experience?

By: 2023. 01. 25.

Last year I reported that La Hacienda Links Golf Resort was acquired by Millenium Hospitality. The Texas-based golf course architect Kurtis Bowman has redesigned the Links Course. A new contemporary clubhouse, driving range, and practice area have been completed. La Hacienda Links…

Toptracer PGA of America partnership

How did Toptracer become an “Official Range Technology” of the PGA of America?

By: 2023. 01. 06.

I believe the strongest brands are fully relevant and make a difference in consumers’ lives. These relevant brands continue to not only win the heads and hearts of consumers/golfers but also drive top-line business growth. Toptracer driving range…

The Manor House Golf Club 8th hole with bridge

What would you improve on The Manor House golf course?

By: 2022. 11. 21.

We do not hear often criticisms or complaints about The Manor House golf course. I only heard of such remarks as the distance between some of the greens and tees or the size of the bunkers or the…

Nebřenice Chateau at Oaks Prague

How Oaks Prague saved Nebřenice Chateau from demolition & beautify it?

By: 2022. 10. 11.

Last year I gave professional training to a leading golf turf machinery company's sales team about the importance of sustainability. During this training, I told my audience: People enjoy playing a golf course that speaks of its place.…

club caddie-logo-revcon2

Checklist for membership & communication personalization features of Club Caddie

By: 2022. 07. 06.

It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…