During my time at UPC (a cable company), I was thinking about what we can do more with email marketing beyond sending company news, updates, and new offers. I thought we can do much more for our precious…
One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…
No matter how we look at it, golf club operation/business is a service. As such, our interest is in measuring the performance and satisfaction of attracting new golfers and golf club members, while also retaining existing ones. It…
I know that I tend to be critic. So I thought this time I will come up with a positive news from UK. Brocket Hall Golf Club will be able to start with a positive attitude regarding 2014 based…
When I learned that Burhill Group had partnered with Carr Golf Maintenance for the upkeep of its golf courses, it sparked my curiosity about the reasons behind this decision. I considered what advantages this collaboration might bring compared…
Rockliffe Hall, the award-winning five-star resort hotel in North East England, is embarking on a transformational journey by investing millions in its golf facilities. This isn't just typical golf business news; it's a bold move driven by independent…
This year has revealed the transformative power of AI-based personalization. Applications are harnessing individual behaviors to create tailored recommendations, content, and user experiences, making each interaction uniquely impactful. Super Apps, the all-in-one mobile or web applications that combine…
Consumer data reinforces the powerful impact of partnering with a leading charity in sponsorship marketing, showcasing some of the strongest results possible. These collaborations enable brands to make a positive contribution to society, enhance their brand equity, and…
Prosports International, the UAE's premier golf retailer, celebrates its 30th anniversary, marking three decades of significant contributions to the region's golfing community. From its humble beginnings, Prosports International has evolved into a market leader, actively shaping the UAE's…
It is encouraging to observe that a growing number of golf clubs recognize customer experience as a critical element in fostering customer loyalty and retention. Pace of play as an experience When a golfer cannot play at his/her…
Right before the PGA Show kicks off in Orlando, Awesome Golf revealed the integration of its golf simulator software with the Square Golf launch monitor. Jinhyuk Yang, CEO of Square Golf, says "We want to make sure that…
The importance of customer experience has risen significantly for golf clubs and resorts, leading to service design being recognized as a fundamental approach to innovation and management. Service design has gained significant visibility in contemporary discourse. Its potential…
Burhill Group Limited (BGL) Golf, a leading UK multi-course operator, has announced a significant increase in rounds played for the second quarter of 2024. In the second quarter of 2024, BGL reported a 9% increase in rounds played…
Last week, I started reading Robbie Kellman Baxter's bestseller, "The Membership Economy." As I read, I realized that the topic is highly relevant to golf clubs. Please share your thoughts in the comments – I'm curious to hear…
Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…
Over the course of the past three years, Club Car has faced four significant events that have impacted the organization. Ingersoll Rand Inc. (NYSE:IR) sold Club Car to the global private equity firm Platinum Equity for cca $1.68…
BGL (Burhill Group Limited) has announced that its golf division, BGL Golf, is celebrating a record-breaking year of performance in 2023, with a 10% revenue increase, a significant investment and refurbishment program, an ‘excellent’ group NPS rating, and…
In recent years, when I bought new golf apparel, I discovered the following sustainable materials in them: recycled plastics, organic cotton, recycled cotton, recycled merino, and rarely cupro (vegan alternative of silk). Do not underestimate the fact that…
The Gartner 2024 HR Priorities Survey found that HR leaders across the globe will focus on these 5 areas: Leader and manager development, Organizational culture, Change management, HR technology (aka HRTech), Career management and internal mobility. Let us…
It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…