Indoor golf simulators have become one of the fastest-growing segments of the UK golf and leisure industry. Combining advanced tracking technology with the social atmosphere of modern urban clubs, simulator venues are changing how golfers practise, compete, and…
TaylorMade boldly claims that the new Qi4D driver family is the company’s fastest and most fittable. The earlier iterations of adjustable TaylorMade drivers featured a weight track in addition to an adjustable hosel. This design enabled precise tuning…
Yas Links Abu Dhabi has entered a transformative new chapter with the official launch of the Tommy Fleetwood Academy (TFA). This milestone redefines player development standards in the UAE capital and strengthens the venue’s reputation as a regional…
What is the inspiration of Redbourn Golf Club with its driving range? Do they want to transform it into a top-tier facility with ultra-long-range, state-of-the-art tech, and extensive target facilities? A top-tier driving range should offer today: Advanced…
I believe that the future of service (e.g., golf club fitting, driving range experience, golf club membership) should always be human-centered but also data-driven and tech-enabled. Personalization of golf clubs is moving beyond simply trying shafts and heads.…
Rockliffe Hall, the award-winning five-star resort hotel in North East England, is embarking on a transformational journey by investing millions in its golf facilities. This isn't just typical golf business news; it's a bold move driven by independent…
The traditional pro-shops are becoming obsolete as they are unable to fulfill the evolving demands of contemporary consumers. To remain competitive, pro-shops and retail brand stores must integrate advanced technologies, such as interactive smart mirrors and augmented reality…
The demand for sports academies has increased steadily in recent years, as more individuals seek to improve their physical and mental well-being, pursue their passion for sports, or achieve their professional goals in the competitive sports arena. These…
DETAILS, a hospitality and sports platform owned by Arrow Global, believes that improving facilities and enhancing the customer experience offer significant growth opportunities. With this strategy, DETAILS also aims to solidify its status as one of the leading…
We all crave an escape during busy weekdays, embracing a long weekend where we can recharge, relax, and uplift our health—transforming moments into a truly captivating and memorable experience. It's really amazing how mindfulness sessions have found a…
We revisited Madeira to unwind and rejuvenate in the first half of February (just like last year). Even in February, the island enjoys delightful weather, with an average temperature of 21°C. When I first visited Madeira in 2019,…
It seems like TaylorMade might have found a solution that allows golfers to benefit from both a high moment of inertia (MOI) and a low center of gravity (CG) in their clubs. This could be a game changer…
The Peter Cowen Academy at Emirates Golf Club has unveiled its fully refurbished facilities, setting a new benchmark for golf instruction in the Middle East. The newly upgraded academy features a purpose-built building housing cutting-edge Swing Studios, a…
This year saw the launch of the Trackman NEXT Golf Tour, an exciting development for professional golfers. The organizers -Trackman and the European Tour Group—enhanced the competition's appeal by inviting the Order of Merit winner to participate in…
We may not consider the Trackman news that Michael Horvath, co-founder and former CEO of Strava, has joined its Board of Directors significant. Understanding Strava's success story can inspire a profound change in perspective. Launched in 2009, Strava…
I believe indoor golf has evolved beyond mere trends and should be recognized as a valuable innovation. The trend remained prevalent in 2023, with 18.4 million individuals in the United States engaging in off-course golf activities. One of…
After more than a year of anticipation, I can share with you the completion of the largest Five Iron Golf venue in Dubai to date. The venue spans 32,038 square feet and houses 17 simulators powered by Trackman…
When I introduced the Wilson Fit AI mobile app-based fitting tool last December, I emphasized the importance for golf equipment manufacturers prioritizing buying outcomes over just technology. Although not AI-powered, the new Titleist golf ball fitting application is…
I have written before about who the golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…
Your marketing and design efforts in the pro shop are pivotal in converting potential customers into buyers and fostering brand loyalty. In other words, in contemporary retail, the store concept has transcended its conventional role as a mere…