The game of golf arrived at that level/stage - like runners - where golfers want to learn more about their games on the course (e.g. by Arccos Golf), but on the driving range as well. Wearables, smart clothing,…
Within 8 months Callaway is launching its new Big Bertha B21 driver (Product At Retail Date: 9/10/20). As I ran through the product description, I didn't find any significant differences from the previous Callaway Golf Mavrik driver. Big…
Early this week I had been on a FAM trip to Oaks Prague (Czech Republic). Before I would share my impressions and thoughts about the golf resort it is interesting to understand the needs and expectations of affluent…
Just before my well-deserved summer golf holiday, I thought to share with you a quick update on Titleist T-Series irons. Titleist launched in August 2019 the Titleist T100 and Titleist T200 and T300 irons. In January 2020 they…
These days Mizuno is launching the new Mizuno JPX 921 irons, the ES21 wedges, and the JPX FLI-HI range of hybrids (to replace less predictable long and mid-irons). I am particularly curious about the new Mizuno JPX 921…
The coronavirus crisis that we are experiencing in 2020 is very likely to boost e-learning, on-demand services, and online coaching. In this real-time, on-demand world we now live in, where access to millions of services and experiences are just a few…
TaylorMade Golf is launching on 14 August (Friday; pre-order) 4 new additions to its acclaimed P Series: P•7MB, P•7MC, and P•770 irons. Now I will focus only on the TaylorMade P•770 iron as it is probably the most…
Do you remember when I wrote about the new Titleist EXP01 golf ball concept in November 2019? It was a prototype created during the development process for what has now become the Titleist Tour Speed golf ball. The new Titleist…
In the 1st generation Srixon Soft Feel BRITE golf balls (October 2019) there were 4 technology innovations: Matte Visual Performance: Enhanced visibility cover in three brite, matte color options.Energetic Gradient Growth Core: Provides a low spin, high-launch trajectory for more…
There are four main sports technology trends that have a significant impact on the golf industry in 2020: Smart equipment is gaining momentum (see PING's & Cobra Golf's cooperation with Arccos Golf) - golfers also want to track…
When we discuss the new FootJoy Spring-Summer 2021 Collection we cannot afford not to pass by the importance of sustainable fabrics. I know from my interview with Kristin Hinze, the Global Head of Merchandising at Puma Golf that…
The Worldwide Survey of Fitness Trends for 2020 study found the wearable technology has been estimated to be about a $95 billion industry. Wearable technology is also the #1 worldwide fitness trends. In 2018, wearable technology was ranked…
If the 2020 Ryder Cup is postponed to 2021 then at least let's have something new and tour-proven in our bag. The good news that Vokey WedgeWorks adds tour-proven T Grind. The T Grind was designed for great…
When I changed to Golf Pride MCC Align grips in February I realized two things: The grips have a great impact on my game;It is worth changing them at least once within 2 years. Now I am in…
Before I would present you the Glenmuir Spring Summer 2021 Collection, it is important to know, especially if you are a pro-shop owner/manager or a golf retailer what are the TOP 3 activewear trends: Nostalgia / Retro Reboot:…
I’ve almost started to think there won’t be more Cleveland Golf products when I came across the new Cleveland Golf RTX ZipCore wedge. Cleveland Golf will launch in North America on August 14, 2020, its new flagship wedge…
It seems like nostalgia is one of the biggest consumer trends in 2020. Does PUMA Golf try to appeal to young Gen Xers who have insider knowledge of fads from this bygone era? It’s easy to see then…
As more and more golf courses are reopening, it is not a bad moment to think about our golf apparel for the rest of the golf season. PUMA Golf revealed today its PUMA Golf x Arnold Palmer Collection…
Slowly we can get used to Callaway Golf is coming up with uncoventional technology solutions in product development: 2016: Callaway Golf was interested in Boeing‘s aerodynamics knowledge to provide the most forgiving shape for the XR 16 Driver and to achieve more…
At the beginning of this month, I showed you TaylorMade MyMG2 personalized wedges, now it is time to show what Callaway JAWS MD5 Raw Wedges ($159.99 each; Available from 6/4/2020) can offer us in terms of design and…