Should ASICS get involved in the golf shoe business?
Probably my best running shoes were all ASICS. I must admit that I have not seen in the last decade any ASICS golf shoes. Is it my mistake? I don't think so. I have just checked ASICS UK…
Golf Equipment
The cure for slicers: Wilson Golf Launch Pad family of clubs
As I went through my own posts I have not found any golf club model that was dedicated to high handicap golfers like the new Wilson Golf Launch Pad family of clubs. The issue of forgiveness is a…
Would you pick a Scotty Cameron Phantom X 12.5 putter?
What wonderful timing! The new Scotty Cameron Phantom X 12.5 putters will be available just before Christmas from December 12 in North American golf shops (MAP $429) and on February 14, 2020, worldwide. The new Scotty Cameron Phantom…
Can Cobra Golf SPEEDZONE driver really boost your speed?
I can't resist comparing new golf club models with their competitors. This is also true regarding the Cobra Golf SPZONE driver that will be available from January 17, 2020. As I was preparing for how to present to…
Here come the new Vokey Design SM8 wedges!
Today at the PGA Tour’s RSM Classic, the new Vokey Design SM8 wedges will be made available to tour players for the first time. This marks the start of Titleist’s tour seeding and validation process for the next generation Vokey…
Are Wilson Staff Model Utility Irons confidence boosters?
When I am writing about the latest golf clubs, it always fascinates me their material selection. This is also true regarding the Wilson Staff Model Utility Irons. In the last couple of years, there was almost no golf…
Are you surprised by Glenmuir’s acquisition of Sunderland of Scotland?
The news about Glenmuir's acquisition of Sunderland of Scotland could not have come at a better time as we are entering into the cold month of November. But to be serious, they will be one company from 1st January…
Troon provides a meaningful experience with True Spec Golf
These days, I am reading Chip Heath's and Dan Heath's book The Power of Moments. The authors highlighted an interesting aspect that is really crucial in the current business environment. Namely, how to avoid sameness and flatness moments…
What opportunity does Husqvarna see in Soil Scout?
One of the big news was last week that the Swedish Husqvarna Group has announced a venture capital investment in Soil Scout, a Finnish-based IoT start-up providing buried wireless soil monitoring solution. This is why I thought to…
Srixon Soft Feel Brite golf balls in all colors of the rainbow
How many of you have played with Srixon Soft Feel golf balls? If you like these balls then, I have got good news for you. Srixon has just launched the Srixon Soft Feel Brite golf balls in North…
The new Titleist EXP01 golf ball made its way to the top
As you can imagine plenty of golf ball concepts are rising day by day at golf equipment manufacturers. The Titleist Golf Ball Research & Development team is comprised of more than 75 associates. Now they can be happy…
Titleist TruFeel improves upon the DT TruSoft golf ball
If you prefer a very soft compression feel and you like Titleist DT TruSoft golf balls, then I have got a great news for you. Titleist TruFeel improves upon the prior generation Titleist DT TruSoft golf ball. They…
Mizuno MP-20 HMB irons with forged Chromoly material
One of the things I like in writing about new golf clubs is how manufacturers are trying to find new materials to improve performance. This is also true regarding the latest Mizuno MP-20 HMB irons. In the last…
Luxury & craftsmanship in the new Majesty Golf Royale golf clubs
If you ask me to list Japanese golf club brands then these brands come to my mind: Honma Golf (since 1958)Mizuno (since 1933), Miura (since 1957),Vega Golf andMajesty Golf. In my mind Japanese golf clubs are in mainly…
5 impressive innovations in the Cleveland Golf Launcher HB Turbo Driver
In the last 10 years, I wrote only about Cleveland Golf wedges and putters, but now I would like to share with you the 5 innovations in the latest Cleveland Golf Launcher HB Turbo Driver. Jeff Brunski, Vice…
Will Nippon Shaft’s N.S.PRO 950GH neo meet the demand?
Can you imagine that the original N.S.PRO 950GH shaft was launched 20 years ago in 1999? The N.S.PRO 950GH has been sold over 40 million times worldwide and has been used by more than 250 professional tournament winners in the…
Over 1.5 billion Pride Professional Tee System sold in 10 years
One of my eyes sheds tears, the other one laughs when I see the sales record of Pride Professional Tee Systems (manufactured by PrideSports). This year PrideSports celebrates the 1.5 billionth Pride Professional Tee System golf tee that…
Would you putt better with the new Golf Pride PRO-ONLY grips?
When I first saw the new Golf Pride PRO-ONLY grips, Golf Pride's TOUR SNSR putting grips came to my mind. Just like the TOUR SNSR grips, the new Golf Pride PRO-ONLY putter grip series will be available in…
The 2nd generation of TaylorMade P790 irons are here
How many of you are playing with the original TaylorMade P790 irons? Now you can get prepared for the 2nd generation of the TaylorMade P790 irons. Check out the innovations and new features, but also what did they…
Golf Business Monitor’s 10th anniversary
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…