This could be another post about the latest innovation or offer of PING. However, the new partnership between PING and Arccos Golf shows something more. Similar to Cobra Puma Golf, PING will offer from now on Smart Grip…
The new Titleist TS Hybrids (TS2, TS3) that will available worldwide from August 30 are also part of the “Titleist Speed Project”. I assume you are already familiar with Titleist TS 1,2,3, and 4 drivers. The new Titleist TS…
With the launch of PING Glide 3.0 wedges, PING actually redesigned its wedges from scratch. PING’s engineers took a grip-to-grind approach, re-designing every component of the club to create a higher-spinning, more forgiving, lighter overall design that offers…
I assume you have already heard of the CNCPT by Titleist CP-01 irons. The reason why I remind you of them is that the new Titleist U-Series utility irons remind me them... Check out below! Titleist calls these…
The 148th Open Championship at Royal Portrush (starts on 18th July) is important to Puma Golf for at least two reasons: The launch of the new X Collection, a head-to-toe assortment of apparel, accessories, and footwear. The celebration of…
Do you remember when Callaway Golf acquired OGIO International for $75.5 million and TravisMathew for $125.5 million in cash in 2017? Now, we can see a similar acquisition at Acushnet. They recently acquired KJUS, a premium Swiss, global…
Do you remember when Tiger Woods won The Masters in 1997 using a Tel3 Newport model? You know the one with 32 white dots on its back and the bronze-colored insert. Now we can witness the reincarnation of…
Honma Golf recently has introduced the Honma Future XX premium golf balls (6-piece) as the flagship model in its latest multi-layer golf ball range. They are not the first to offer a 6-piece golf ball. Maxfli launched the…
Two years passed since the 4th generation of Srixon Q-Star golf balls and 3 years since the 3rd generation Q-STAR golf balls. Although I play mainly with Titleist and TaylorMade golf balls, I thought to give a chance…
Titleist launched in last September the Titleist TS3 & TS4 drivers. In April, Titleist launched the Titleist TS4 driver. Now they are launching ultra-lightweight Titleist TS1 drivers. They will be available in fitting locations from June 20 and…
So far the Min Golf Bokning was merely the Swedish Golf Federation's official mobile booking application. You could book membership times, green fee times and dynamically priced times at all of Sweden's golf courses. It seems like the…
Brooks Koepka's victory at the 2019 US PGA Championship at Bethpage Black, New York is really remarkable. The Mizuno tour player is the first golfer to successfully defend the title for 12 years. Koepka hit 73.61% of Greens…
I hear so many things about smart apparels in other sports. Hence I thought to ask Kristin Hinze, the Global Head of Merchandising at Puma Golf about the latest golf apparel trends. What are the primary golf apparel…
Last week I shared with you the product details of TaylorMade P•7TW irons. This time, I show you the innovations in the first CNCPT by Titleist irons and try to highlight the main differences between them. What is…
To me it is always a big question mark what can a golf tour-player really contribute to golf course design or in this case to TaylorMade P•7TW irons. Namely, it would OK if this is about custom-fitting of…
For many years gamers had a bad reputation. Somehow, in the last couple of years, major sports leagues are embracing eSports among them Real Madrid and most recently Topgolf (Topgolf Lounge - in cooperation with TCL, the fastest-growing…
In September 2018, when Titleist launched its Titleist TS2 & TS3 drivers we were able to find 4 innovations: Ultra-Thin Titanium Crown;A refined Radial VFT (variable face thickness) that reduces weight by up to 6 grams;New Streamlined Shape;…
I must admit I am not a militant person. This is why I have zero camouflage items in my wardrobe. When I first saw the latest Puma Golf Union Camo Collection, I told myself, let's give a chance…
What can Titleist improve or upgrade when their golf balls are ruling the market? The new Titleist Pro V1 and Pro V1x golf balls have been designed to leave the clubface with more ball speed and lower long game spin…
With the launch of the new PING G410 Plus and G410 SFT drivers PING is introducing their movable-weight technology solution. The idea of movable-weight is new a totally new concept. Probably, TaylorMade was the first to provide this…