Last week Golf Genius proudly announced that they completed their first institutional round of equity funding, led by Rory McIlroy, and MVP Capital Partners. Robert Brown, managing partner of MVP Capital Partners said "We view Golf Genius Software…
Offering personalization of golf equipment is with us for a long-long time. With direct digital access to consumers and powerful analytics capabilities, companies like TaylorMade Golf will be able to come up with sophisticated personalized offers. I will…
One of the things I really like in Puma Golf apparel is the brave usage of colors. I don't say I would dare to wear all of them, but some of them are really awesome. On the National…
To ease our unpleasant feelings caused by the coronavirus I share with you Wilson's latest offer. The new Wilson Staff Model golf balls are designed for advanced players and to provide the distance, spin, and control lower handicap…
I am expecting that after the coronavirus crisis we will run to play golf as much we can. Let's utilize this time to get to know independent golf equipment manufacturers and brands like Evnroll. Evnroll has recently won…
In 2013 I said that it is a question of time that spikeless golf shoes will be a very important segment among golf shoes. This seems to be proven by the success of Ecco Golf. Ecco Golf has…
How many new footwear and accessories manufacturers can enter and stay in business in the golf industry in 2020 and in the future? This and similar questions came to my mind when I heard of Cuarter by TravisMathew's…
When I first read about PING's SS20 Men's Performance Apparel Collection I was happy to find that they developed a Sensor Technology Platform. After a while, I had to realize that it is not about sensor-infused golf apparels…
I've got the impression that Mizuno is trying to take advantage of those innovative solutions in their golf shoes that have proven themselves in their running shoes. Mizuno has recently revealed two superb, distinct shoe options for Spring/Summer…
How many of you remember Callaway Golf's creative event marketing project The Links at Petco Park from 2015? It was held at the San Diego Padres stadium. I still believe it was a great idea to activate inactive/"armchair…
These days I read about the micro-learning trend that is gaining momentum in 2020. This trend is about marketers like Mizuno who are creating micro-learning solutions for those consumers who are looking to add value to their personal…
I have been saying for a while how important is for golf equipment manufacturers to have a holistic approach to the golf experience. This goes beyond providing convenience and personalization to golfers. Companies like OGIO (owned by Callaway Golf) should think about how…
Two years ago I highlighted that Callaway Golf used graphene its Callaway Chrome Soft golf ball. It seems like the graphene insert in the Dual SoftFast™ Core has worked well for Callaway Golf. In the latest Callaway Chrome…
Have you already seen the new TaylorMade Spider S putters in your golf club? It came to the market on 7 February. The selection of raw materials always fascinates me. Today we can say the usage of tungsten…
Recently I read that the traditional resource of four natural fibers, cotton, wool, silk, and flax is limited. The apparels of the Glenmuir Autumn Winter 2020 Collection are combining sustainable luxurious natural fibers and technical fabrics with contemporary…
After two years, the new generation of Titleist AVX golf ball is coming with 4 innovations: New, Larger Core Formulation generates high speed and low long game spin to drive more distance with an exceptionally soft feel.Redesigned High Flex…
I don't hear often golfers would talk about Mizuno putters. I think they deserve much more attention. Mygolfspy.com says: TP Mills, Bettinardi, and even Scotty Cameron were all at one time associated with manufacturing putters under the Mizuno…
We have got used to Tiger Woods is helping Bridgestone Golf (e.g. Bridgestone’s 2018 Tour B XS golf ball) in golf ball development. Now we can see how Rickie Fowler contributed to the development of TaylorMade TP5 &…
It is not a bad idea to treat separately the 3 distinct areas of the golf shoe sole. Ecco Golf invented the ZONAL FLUIDFORM™ TECHNOLOGY, that creates a molded midsole with three distinct zones of softness to ensure the…
In recent years esports and gaming became mainstream. We are not surprised to read about esport or gaming tournaments and events in mainstream media. The European Tour (in cooperation with DreamHack, a global entertainment company and game developers…