Do you remember when I wrote about the new Titleist EXP01 golf ball concept in November 2019? It was a prototype created during the development process for what has now become the Titleist Tour Speed golf ball. The new Titleist…
After two years, the new generation of Titleist AVX golf ball is coming with 4 innovations: New, Larger Core Formulation generates high speed and low long game spin to drive more distance with an exceptionally soft feel.Redesigned High Flex…
Last August I have already shared with you that Titleist launched the Titleist T-series irons product family (T100, T200, T300). On March 27, Titleist will launch a new member of this product family, the Titleist T-400 irons. The fittings…
To understand the advancements in the 2020 Titleist Tour Soft golf balls, let me give you a brief summary of the features of the 1st version of this golf ball model (2018): Designed with the largest Titleist core…
As you can imagine plenty of golf ball concepts are rising day by day at golf equipment manufacturers. The Titleist Golf Ball Research & Development team is comprised of more than 75 associates. Now they can be happy…
If you prefer a very soft compression feel and you like Titleist DT TruSoft golf balls, then I have got a great news for you. Titleist TruFeel improves upon the prior generation Titleist DT TruSoft golf ball. They…
If you play with Titleist 718 AP-series irons then don't expect to find their new versions. The launch of the new Titleist T-series irons (T100, T200, T300) is bringing a new era. This is Titleist’s first new iron…
The new Titleist TS Hybrids (TS2, TS3) that will available worldwide from August 30 are also part of the “Titleist Speed Project”. I assume you are already familiar with Titleist TS 1,2,3, and 4 drivers. The new Titleist TS…
I assume you have already heard of the CNCPT by Titleist CP-01 irons. The reason why I remind you of them is that the new Titleist U-Series utility irons remind me them... Check out below! Titleist calls these…
Titleist launched in last September the Titleist TS3 & TS4 drivers. In April, Titleist launched the Titleist TS4 driver. Now they are launching ultra-lightweight Titleist TS1 drivers. They will be available in fitting locations from June 20 and…
Last week I shared with you the product details of TaylorMade P•7TW irons. This time, I show you the innovations in the first CNCPT by Titleist irons and try to highlight the main differences between them. What is…
In September 2018, when Titleist launched its Titleist TS2 & TS3 drivers we were able to find 4 innovations: Ultra-Thin Titanium Crown;A refined Radial VFT (variable face thickness) that reduces weight by up to 6 grams;New Streamlined Shape;…
What can Titleist improve or upgrade when their golf balls are ruling the market? The new Titleist Pro V1 and Pro V1x golf balls have been designed to leave the clubface with more ball speed and lower long game spin…
Unlike Callaway Golf Rogue driver and TaylorMade M3 driver where the focus was the forgiveness, the developers of the new Titleist TS driver wanted to increase and improve the speed of the Titleist driver. This is why they…
Between October 2017 to January 2018 Acushnet tested and validated the new Titleist AVX golf balls in Arizona, California, and Florida. It always impresses me what such golf equipment companies like Acushnet can invent to make us feel like you can't afford to…
2 years ago I wrote about the first Titleist DT TruSoft golf balls. Now here is the new version. Since last Thursday the new Titleist DT TruSoft golf balls (MAP of $21.99 ($30 MSRP)). The Titleist golf ball…
In 5 weeks, the new Titleist 718 irons will be available in golf shops worldwide beginning September 29, with fittings beginning September 1. Titleist says that the new Titleist 718 irons are about maximizing MOI and ball speed. What I…
We have got used to reading about forgiveness and distance when a new golf club will be launched. However, in case of the new Titleist 917 driver, we can find a new element: forgiveness with precise adjustability. The new…
It seems like this week I talk more about putters than as usual. The reason behind this that I found a couple of putters (e.g. Ping TR 1966 Anser putter) that are interesting from a technology point of…
“Golfers have long thought of hybrids as ‘rescue clubs’ and not ‘scoring clubs,’ but we intend to change that perception,” said recently Chris McGinley, Vice President, Titleist Golf Club Marketing. The new Titleist 816H hybrids (new Titleist 816H1 and…