Earlier this year, I highlighted the exciting changes technology is bringing to the hospitality sector, particularly within the golf club industry. By integrating advanced technology into golf club operations, we can unlock numerous opportunities that significantly enhance our…
In 2022, AZ Golf Ventures took ownership of Las Colinas Golf Club in Queen Creek, Arizona, setting the stage for an exciting transformation. This 18-hole course (6,655 yards, par-71), designed by Michael Asmundson, has undergone thoughtful remodeling, enhancing its appeal…
A promising estimate reveals that lithium-powered golf carts, particularly those utilizing advanced lithium battery systems, now represent an inspiring 25% to 40% of the global market, showcasing the remarkable shift towards innovation and sustainability. The figures differ by…
Rockliffe Hall, the award-winning five-star resort hotel in North East England, is embarking on a transformational journey by investing millions in its golf facilities. This isn't just typical golf business news; it's a bold move driven by independent…
In May, I shared the inspiring news of Golf & Leisure Group's acquisition of 3 Hammers Golf Complex. I was truly impressed with the complex's remarkable performance thus far. Consequently, I reached out to the new owners, James…
Toptracer, the world’s number one range technology, and Sweetspot, the all-in-one business solution for golf clubs, ranges, simulators, and academies, have partnered with Golfstore at each of their locations in seven different countries. Golfstore is one of Europe's…
Prosports International, the UAE's premier golf retailer, celebrates its 30th anniversary, marking three decades of significant contributions to the region's golfing community. From its humble beginnings, Prosports International has evolved into a market leader, actively shaping the UAE's…
It is encouraging to observe that a growing number of golf clubs recognize customer experience as a critical element in fostering customer loyalty and retention. Pace of play as an experience When a golfer cannot play at his/her…
In just five years, Golf & Leisure Group, with the support of HMH Golf & Leisure, has achieved remarkable success by acquiring two highly profitable golf clubs: Bristol Golf Centre in 2020 and now the impressive 3 Hammers…
DETAILS, a hospitality and sports platform owned by Arrow Global, believes that improving facilities and enhancing the customer experience offer significant growth opportunities. With this strategy, DETAILS also aims to solidify its status as one of the leading…
The 3 Hammers Golf Complex in Coven has reached a significant milestone by winning the prestigious title of ‘Golf Facility of the Year’ at the England Golf Awards on Wednesday. This award highlights the venue's commitment to inclusivity,…
Golfers' tee-time booking journey has become more complex, featuring numerous touchpoints. Marketplaces serve as the central hub for bookings; however, the tee-time booking experience extends across social media, a golf club’s website or app, and the marketplace itself.…
Since the summer of 2018, I have developed a keen interest in the concept of employee experience. It is a critical factor that can significantly influence the customer experience of our guests and golf club members. That summer,…
Thanks to technology, the hospitality sector, including the golf club segment, is undergoing a revolutionary transformation. Digital technology has significantly impacted various aspects of the hospitality industry. This transformation commenced in the 1960s when computer-based reservation systems supplanted…
It seems like TaylorMade might have found a solution that allows golfers to benefit from both a high moment of inertia (MOI) and a low center of gravity (CG) in their clubs. This could be a game changer…
Over the past few years, I've had the opportunity to learn more about St Enodoc Golf Club in North Cornwall, England, and it's been a rewarding experience. Undoubtedly, being so close to nature and focusing on golf drew…
The Peter Cowen Academy at Emirates Golf Club has unveiled its fully refurbished facilities, setting a new benchmark for golf instruction in the Middle East. The newly upgraded academy features a purpose-built building housing cutting-edge Swing Studios, a…
It is not uncommon for golf tournament organizers to encounter obstacles when trying to elevate customer experience initiatives amid other strategic business goals. If you are in a similar situation, it would be beneficial to clearly illustrate how…
The importance of customer experience has risen significantly for golf clubs and resorts, leading to service design being recognized as a fundamental approach to innovation and management. Service design has gained significant visibility in contemporary discourse. Its potential…
It's been a week since I last wrote to you about how the power of convenience can transform the customer experience at your golf club for the better. A study conducted by Salesforce two years ago revealed that…